Memes have become a unit of cultural currency in the digital age and can be found on all social media. They are humorous content, often with images and text, designed for quick consumption. But can you use a meme for marketing? This article looks at what memes are, how you can use memes for marketing, and what you should look for when trying this strategy.

The social media influencer marketing survey found that most of the digital creators hail from top metro cities – the largest percentage coming from Delhi and Mumbai,

The influencer market is currently dominated by lifestyle and fashion influencers, followed by beauty and fitness influencers. Categories like cooking, mental health, and gaming have also seen