ICICI direct – iPledge Season 3, 10 times bigger

ICICIdirect Ipledge Season 3, is the 3rd version of their Annual CSR initiative. The campaign aims to empower underprivileged children by contributing to their education.

\ 1.2 MILLION PLEDGES

\ 6 MILLION VIDEO VIEWS

\ 100 MILLION IMPRESIONS

\ 130K PROGRAM REGISTRATIONS

\ About The Brand

The I-Pledge initiative helps you take the first step towards giving your family a future for all their dreams. Be it panning for your child's education, buying your dream home or Planning your retirement, I-Pledge gives you the platform to acknowledge the importance of these milestones. For each pledge taken, ICICIdirect will contribute Rs. 10 towards the education of underprivileged children.

\ DATA. CONTENT. TECHNOLOGY.

we are a robust integrated advertising ecosystem that unites media buyers & sellers, content creators ,influencers, data management platforms and agency trading desks – all under one roof t

\ Decoding The Brief

Most people are keen on meeting their financial goals – be it their child’s education, owning a house or even retirement. This requires a disciplined approach and I-Pledge is the first step to commit oneself to their financial goals. In return, the company’s commitment is to help in building the future of underprivileged children in the society. The campaign aimed at reaching out to their target group and rallying their support for a noble cause, while also reminding them about how important it is to invest for the future.

\ CHALLENGES

Our focus was to optimise the performance of these assets being platform agonistic. We had to deliver 2x results with half the spends.

\ Our Strategy

Our strategy aimed at amplifying the video views via paid and earned channels, while also ensuring that we were driving quality traffic to the landing page using innovative ad formats & ensuring that iPledge was being talked about across Social Platforms.

\ Campaign Execution

The campaign aimed at reaching out to their target group and rallying their support for a noble cause, while also reminding them about how important it is to invest for the future. We had two brand assets which acted as the primary touch points across digital media assets. A 50 Second Video which spoke about the initiative, and why one should take a pledge. & The landing page where one could come and take a pledge.

\ 6 MILLION VIDEO VIEWS

\ 100 MILLION IMPRESIONS

\ 1.2 MILLION PLEDGES

\ 130K PROGRAM REGISTRATIONS

\ BRANDS THAT
TRUST OUR WORK

Dynamic is in the fabric of our DNA, we are ever evolving. We are passionate and driven, impossible doesn’t exist in our dictionary. Dont believe us, ask them.
clorox-blustream
moods-blustream
upgrad-blustream
dsp-blustream
vodafone-blustream
amrutanjan-blustream
hungama-blustream
buddhi-blustream
yrf-blustream
unilever-blustream
sanofi-blustream
tata-blustream
mahindra-blustream
marico-blustream
damac-blustream
pidilite-blustream
indiabulls-blustream
trendcloud-blustream

\ MORE CASE STUDIES

Our integrated eco-system helps you drive business outcomes and create seamless experiences for customers that matter the most.
Case Studies

DSP Black Rock – Investor Education

DSP BlackRock Mutual Fund has been one of the pioneers in investor education. ‘dspblackrock.com/learn’ is specifically designed to serve the personal finance related informational and learning needs of investors across various levels of financial awareness and maturity.

Read More +
Case Studies

Taj Mahal Tea House – eCommerce Sales

Taj Mahal Tea House is HUL’s first direct-to-consumer venture will mostly target gifting segment consumers with pricier products under the Brooke Bond Taj Mahal brand and will compete with Ratan Tata-backed Teabox, an online marketplace.

Read More +
Case Studies

Hungama & Diageo – McDowells Yaari No.1

The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.

Read More +

Make Marketing Work

We'll ask for some basic information to assess your marketing objectives, so we can come back with a quote.