We are designed to deliver growth through the line, adapting to consumer behaviour through a performance mindset. Our unique understanding of the intersection of content, data, and technology powers how we build brands out of every moment of connection.
good campaigns follow a theme and include a series of touches with the market. it’s noisy in the marketplace, and a message delivered once through a single medium rarely makes a difference.
earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding.
owned media is defined as the set of communication channels/outlets that an entity (organization/individual) has complete control over. it includes properties such as websites, blogs, email newsletters, forums, and so on
Ever wondered if coordination and management of workflow is getting too much out of hand? Tired of maintaining ‘n’ number of spreadsheets to track task progress? Here’s three words that will put you out of your misery: Project Management Tools.
Digital marketing is a powerful solution that is powered by technology. Fortunately or unfortunately, digital marketing is useless without technology. There is a plethora of technology that brands can adopt to improve their digital marketing strategies. Let’s see how this can be done.
Devices, professions, and even social media platforms did not exist 10 to fifteen years ago due to the rapid advancement of technology. How does this affect digital marketing? To keep up with the most recent technology advancements, businesses must be adaptable and ready for change. Let’s see how tech trends will redefine digital marketing in 2022.
Technology is ever-evolving. As an extension of this never-ending evolution, digital marketing is also a space where things are constantly getting better. Here are some ways that technology will revolutionise the field of digital marketing.
Given the growing popularity of digital marketing, it is clear that technology and marketing are intricately linked. These technological changes will change how you approach your marketing campaigns.
Marketing technology and MarTech are two important weapons that companies use to achieve their marketing goals, both short-term and long-term. Let’s look into what these tools can do and how they can impact integrated marketing strategies for businesses and brands.
