We are designed to deliver growth through the line, adapting to consumer behaviour through a performance mindset. Our unique understanding of the intersection of content, data, and technology powers how we build brands out of every moment of connection.
good campaigns follow a theme and include a series of touches with the market. it’s noisy in the marketplace, and a message delivered once through a single medium rarely makes a difference.
earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding.
owned media is defined as the set of communication channels/outlets that an entity (organization/individual) has complete control over. it includes properties such as websites, blogs, email newsletters, forums, and so on
DSP BlackRock Mutual Fund has been one of the pioneers in investor education. ‘dspblackrock.com/learn’ is specifically designed to serve the personal finance related informational and learning needs of investors across various levels of financial awareness and maturity.
Taj Mahal Tea House is HUL’s first direct-to-consumer venture will mostly target gifting segment consumers with pricier products under the Brooke Bond Taj Mahal brand and will compete with Ratan Tata-backed Teabox, an online marketplace.
ICICIdirect Ipledge Season 3, is the 3rd version of their Annual CSR initiative. The campaign aims to empower underprivileged children by contributing to their education.
Winvestor is a unique initiative by DSP BlackRock. Winvestor aims to empower women by giving them the right information on various investment tools and imparting basic financial education.
Revofit, made by Revolutionary Fitness Pvt. Ltd, provides a 360-degree approach to a healthy lifestyle and will enhance the maker of Saffola and Parachute’s learning about the digital consumer.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.