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\ BRAND SOLUTIONS

Our solutions help your brand reach out to audiences that matter the most to your business outcomes, through unique, believable content and immersive experiences. Our Brand Solutions are at the intersection of Human Emotion, Data, Content & Technology enabling your brand to stand out in the eyes of your most valuable customers.

Brand
Building

Brand Building is generating awareness, establishing and promoting company using strategies and tactics. In other words, brand building is enhancing brand equity using advertising campaigns and promotional strategies
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Content
Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
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Native & Social
Media Advertising

In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.
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Display & Video
Reservation Inventory

By being smart about exactly how you showcase your content in vast digital landscape, you can affect the outcome of your campaigns dramatically.
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\ OUR INTEGRATED
MEDIA NETWORK

we are a robust integrated advertising ecosystem that unites media buyers & sellers, content creators,influencers, data management platforms and agency trading desks – all under one roof t
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\ Brand Building

Brand Building is generating awareness, establishing and promoting company using strategies and tactics. In other words, brand building is enhancing brand equity using advertising campaigns and promotional strategies. Branding is crucial aspect of company because it is the visual voice of the company.

Establishing your brands Digital Identity

  • cross-platform analytics lets you analyze data across native app, mobile web, and desktop. amplitude helps you get a holistic view of your user behavior.

Integrated Brand Strategy

  • data modeling (data modelling) is the process of creating a data model for the data to be stored in a database. this data model is a conceptual representation of data objects, the associations between different data objects and the rules.

Communication Design

  • “cross platform attribution is the ability to attribute all events that result from a campaign back to the single campaign, whether or not they occurred on the web or in the app. this is very important to help a marketer gain insight into what's working and what's not working, otherwise they're just guessing

Campaign Design

  • conversion rate optimization (cro) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise.
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\ Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Why is content marketing important?

  • Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. It can boost factors like brand awareness, sales, reach, interactions, and loyalty.
  • We help Educate your leads and prospects about the products and services you offer, Boost conversions, Build relationships between your customers and business that result in increased loyalty, Show your audience how your products and services solve their challenges, and Create a sense of community around your brand

Social Media Content Marketing

  • With over 3.6 billion global social media users, it’s easy to understand why so many businesses invest in social media marketing. There are a number of platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) to work with and several ways you can create and share content on each of them (e.g. photos, live videos, pre-recorded videos, stories).

Infographic Content Marketing

  • Infographics display content, information, and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear images, infographics are a great way to effectively communicate your content. They work well if you’re trying to distill an educational and/ or complex topic down so all audience members can understand it.

Blog Content Marketing

  • Blogs are a powerful type of inbound content and allow for a lot of creativity in terms of their purpose and topic. With a blog, you can do things like promote other internal and external content and blog articles via links, add social share buttons, and incorporate product information.

Podcast Content Marketing

  • Podcasts allow for a lot of creativity as they can be about any topic of choice. Additionally, you determine other factors related to the podcast such as cadence of episodes, who's on the podcast, where you advertise the podcast, and how long episodes are.

Video Content Marketing

  • According to Wyzowl research, 69% of consumers say they prefer to learn about a brand's product or service through video. Additionally, video marketing can boost conversions, improve ROI, and help you build relationships with audience members. You may choose to share your video content on social media platforms, landing pages, or on a co-marketer's website.
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\ Native & Social Media Advertising

Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial.

Facebook Advertising

  • Facebook advertising is an important way to connect with your audience on the world’s largest social network. How large? 2.80 billion monthly active users large, to be precise.
  • Sure, that’s an impressive number. But Facebook ads are all about getting your message in front of exactly the right segment of those people. The people who are most likely to actually want your products or services.
  • If you want to get the best results, it’s important to understand the different Facebook ad types and targeting options before you dive in.

Advertising on Quora

  • We help you reach over 300 million people who use Quora every month to discover and buy your products
  • Quora Ads is a self-service platform that enables users to create an ad account and begin running ads on Quora. ... Our platform enables advertisers to target specific topics and questions on Quora (contextual targeting), as well as create and target audiences based on pixel data (behavioral targeting).

LinkedIn Ads

  • Connect your brand with the world’s largest audience of active, influential professionals.
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\ Display & Video Reservation Inventory

Media buying within digital is about positioning your advertising content in the right place, in front of the right people and at the right time. By being smart about exactly how you showcase your content in vast digital landscape, you can affect the outcome of your campaigns dramatically. Advertising on a reservation basis is best for promoting brand awareness, offering a new product or service, or re-branding a product or service.

Display Advertising

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Video Advertising

  • ssl stands for secure sockets layer, a global standard security technology that enables encrypted communication between a web browser and a web server.

Email / SMS

  • while sms marketing (that’s the term for using text message to communicate with customers and prospects) has definite differences from email marketing it also shares important similarities that make it the perfect complement to your email marketing efforts.

CMS / ERP / Intranets

  • like a crm, erp software is designed to streamline business operations. while a crm focuses on the sales side of the organization, an erp system is integrated and implemented across multiple departments. at its core, an erp system offers interconnected management of specific business processes.
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\ DATA. CONTENT. TECHNOLOGY.

we are a robust integrated advertising ecosystem that unites media buyers & sellers, content creators ,influencers, data management platforms and agency trading desks – all under one roof t
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Digital Knowledge Hub

Our team works hard to curate and create content that adds value to your marketing effort. We remain commited to bringing you the latest updates and strive to give you exposure to thought leaders across the domain of digital marketing.
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\ CASE STUDIES

Our integrated eco-system helps you drive business outcomes and create seamless experiences for customers that matter the most.
Case Studies

DSP Black Rock – Investor Education

DSP BlackRock Mutual Fund has been one of the pioneers in investor education. ‘dspblackrock.com/learn’ is specifically designed to serve the personal finance related informational and learning needs of investors across various levels of financial awareness and maturity.

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Case Studies

Taj Mahal Tea House – eCommerce Sales

Taj Mahal Tea House is HUL’s first direct-to-consumer venture will mostly target gifting segment consumers with pricier products under the Brooke Bond Taj Mahal brand and will compete with Ratan Tata-backed Teabox, an online marketplace.

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Case Studies

Hungama & Diageo – McDowells Yaari No.1

The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.

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We'll ask for some basic information to assess your marketing objectives, so we can come back with a quote.