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\ CREATOR SOLUTIONS

We along with our network partners have an unbeaten repertoire of managing over 3,000+ content creators and partners with over 30 billion minutes of content watched on YouTube, making us South India’s largest certified multi-channel network. Currently home to some of the biggest names in the Indian media industry, we stand by our creators, right from planning and strategizing video content to production, syndication and distribution.

Content
Monetisation

We help you maximise your earnings by partnering with brands your audience would be interested in to create original "branded content", or content influenced by the brand you partner with, for an exchange of value.

Content
Strategy

Starting from zero is hard. Thankfully, we have helped successful creators grow an audience by using something called a content funnel.

Production
Support

Producing quality video content on an ad-hoc basis can be expensive and usually results in a single piece of content. We are here to help you at every stage.

Syndication
& Distribution

The first step to content promotion is having high-quality content. It sounds obvious, but you won’t see results if your content is thin, and doesn’t interest your target reader. Investing time in quality content will pay dividends once you start promoting it.

\ OUR INTEGRATED
MEDIA NETWORK

we are a robust integrated advertising ecosystem that unites media buyers & sellers, content creators,influencers, data management platforms and agency trading desks – all under one roof t

\ Content Monetisation

We help you maximise your earnings by partnering with brands your audience would be interested in to create original "branded content", or content influenced by the brand you partner with, for an exchange of value.

YouTube

Facebook & Instagram

Josh

Direct Brand Associations

\ Content Strategy

Whether you're a writer releasing a newsletter or a video creator starting a new YouTube channel, these questions fit within the topic of content strategy. Content strategy is a marketing term that means "the planning, development, and management of content."

4 stages of the creator content funnel

In stage one, your focus should be on creating content where people already spend time. This means creating samples of your work for the most appropriate social media channels (Instagram, TikTok, Twitter), online communities (IndieHackers, Reddit), as well as sharing them with people you already know (email, Facebook, in-person).
Short content is easily digestible and it forces you, the creator, to boil down what you make into its most essential parts. This format also encourages experimentation. It enables you to throw massive amounts of proverbial spaghetti against the wall so that you can see what sticks before going all-in on a type of content that people may not be interest in.

At this step, our framework diverges significantly from other content funnel strategies. Most agree that once you've gained a sizable amount of trust with your audience, that's when you monetize through every means possible: merchandise, online products and courses, events, affiliate recommendations, etc.
This is your opportunity to deepen the relationship with your true fans, the segment of your audience most invested in your work. Access invites people to engage with either more of what you create or a different aspect of what you create.

The final stage of the creator content funnel is where the deepest levels of engagement and business opportunity occur. It's also where your content will transform into specific, actionable, and customizable use cases versus the broader strokes mentioned in previous steps.
The point of stage four is to provide your most invested audience members with something they can't find anywhere else. This is the point where you ask your most dedicated subscribers to support your work financially, in return for additional benefits.

\ Production Support

Producing quality video content on an ad-hoc basis can be expensive and usually results in a single piece of content. Because of this, video output is irregular and offers little consistency for your brand or your audience. We’ve solved that.

Being a Digital creator requires at least a foundational knowledge of video equipment. You might be asking yourself: What type of camera will I use? How will I handle sound and lighting? , the short answer – leave that to us.
One of the most important choices to make is your camera. There’s no “one size fits all”—consider what you want to achieve with your videos.
Point-and-shoot cameras are simple, all-in-one devices that are great for frequent vlogging in almost any setting. Some models have a reversible LCD screen so you can see your shot. These no-fuss cameras can deliver full HD (1080) image quality, and many creators use them in their everyday videos.
DSLR cameras can deliver a more cinematic look, but may require a learning curve to operate. They use interchangeable lenses, are much heavier, and are sometimes trickier to focus. These cameras are typically used by creators who want a more artistic or professional look.
Good sound is a must. Viewers often don’t mind imperfect lighting, but they usually can’t stand poor sound. We’ll help you with the right equipment and share tips to improve the sound quality of your videos.
Many creators use a “two-point” lighting system. This involves lighting your main subject from two light sources at opposing directions. In this setup, the “key light” provides the primary lighting, while the “fill light” balances out the shadows, what ever may be the case, we’ve got you sorted.

\ Syndication & Distribution

Content syndication is the process of publishing and promoting original web content, such as articles, blogs, and videos, on third-party websites. Quality content syndication networks typically have large, established audiences, and higher domain permissions.

Video content distribution strategy

Content Syndication

Content Distrubution

Content Amplification

Digital Knowledge Hub

Our team works hard to curate and create content that adds value to your marketing effort. We remain commited to bringing you the latest updates and strive to give you exposure to thought leaders across the domain of digital marketing.

\ CASE STUDIES

Our integrated eco-system helps you drive business outcomes and create seamless experiences for customers that matter the most.

Case Studies

DSP Black Rock – Investor Education

DSP BlackRock Mutual Fund has been one of the pioneers in investor education. ‘dspblackrock.com/learn’ is specifically designed to serve the personal finance related informational and learning needs of investors across various levels of financial awareness and maturity.

Case Studies

Taj Mahal Tea House – eCommerce Sales

Taj Mahal Tea House is HUL’s first direct-to-consumer venture will mostly target gifting segment consumers with pricier products under the Brooke Bond Taj Mahal brand and will compete with Ratan Tata-backed Teabox, an online marketplace.

Case Studies

ICICI direct – iPledge Season 3, 10 times bigger

ICICIdirect Ipledge Season 3, is the 3rd version of their Annual CSR initiative. The campaign aims to empower underprivileged children by contributing to their education.

Case Studies

DSP Blackrock – Winvestor, Power to the women investor.

Winvestor is a unique initiative by DSP BlackRock. Winvestor aims to empower women by giving them the right information on various investment tools and imparting basic financial education.

Case Studies

Revofit – Putting Fitness Into Smart Phones

Revofit, made by Revolutionary Fitness Pvt. Ltd, provides a 360-degree approach to a healthy lifestyle and will enhance the maker of Saffola and Parachute’s learning about the digital consumer.

Case Studies

Hungama & Diageo – McDowells Yaari No.1

The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.

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