A comprehensive term, Performance Marketing is a combination of paid advertising and brand marketing put together, but only paid out once the completed desired action takes place. Our Performance Solutions are at the intersection of Human Emotion, Data, Content & Technology enabling your brand to drive actions from your most valuable customers.
Programmatic advertising is the automated buying and selling of online advertising. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform.
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
Digital analytics in the marketing context refers to the tools used to analyze and report on marketing data collected through the digital channels on which your brand holds a presence. They might also include your display or search ads, email, affiliate marketing sites, or many others.
Digital marketing has become an integral part of businesses today. With the increasing reliance on digital platforms, it has become crucial for businesses to track and analyze their online performance. This is where analytics tools come in.
For most organizations today, data is their most important and valuable currency. So it needs to be protected and secured against new threats such as ransomware. Here’s what you need to know about data protection.
AI copywriting powered with machine learning was expected to de-throne human employees and cause unexpected chaos in the industry by many conspiracy theorists, they instead empowered them and helped them create a new era of AI-powered copywriting which turned out to be a tool that blessed marketers with high ROIs in PPC and more.
Here’s all you need to know about first-party data, which has gained significance in an era when third-party cookies have become a thing of the past.
SEO is the pillar on which your whole website is built, the success of your published content relies upon the reach it has. The best and the most known way that your content reaches an audience is by search engine results for which you need some serious optimization, the other most common way is Social Media. Let’s decode both
Want to increase your number of followers and likes? Here is a guide on the best time to post on Instagram to maximize the reach and engagement of the post.
