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ACCELERATING GROWTH

Drive meaningful actions from your most valuable customers.
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\ PERFORMANCE SOLUTIONS

A comprehensive term, Performance Marketing is a combination of paid advertising and brand marketing put together, but only paid out once the completed desired action takes place. Our Performance Solutions are at the intersection of Human Emotion, Data, Content & Technology enabling your brand to drive actions from your most valuable customers.

Programmatic
Advertising

Programmatic advertising is the automated buying and selling of online advertising. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform.
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Search Engine
Optimisation & Marketing

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
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Affiliate
Marketing

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products.
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Analytics
& Data

Digital analytics in the marketing context refers to the tools used to analyze and report on marketing data collected through the digital channels on which your brand holds a presence. They might also include your display or search ads, email, affiliate marketing sites, or many others
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\ OUR INTEGRATED
MEDIA NETWORK

we are a robust integrated advertising ecosystem that unites media buyers & sellers, content creators,influencers, data management platforms and agency trading desks – all under one roof t
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\ Programmatic Advertising

Programmatic advertising is the automated buying and selling of online advertising. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform.

How does programmatic ad buying work?

  • Here's the programmatic buying flow in a nutshell: A person clicks on a website, The website owner puts the ad impression up for auction (SSP), Advertisers offer bids for the impression (DSP), The highest bidder wins the ad impression, The ad is served on the website to the user, The user (hopefully!) clicks on the ad and converts, Despite the many steps involved, this entire process happens in an instant.

What are the benefits of programmatic advertising?

  • Programmatic advertising provides a host of benefits that were unimaginable just five or ten years ago. And it is getting more sophisticated as new ad tech comes onto the scene.

Is programmatic the future of marketing?

  • When it comes to programmatic, the future is already here. Programmatic advertising spend is increasing every year, and is expected to be used for the vast majority of display advertising within the next year or two.

How much does programmatic advertising cost?

  • Programmatic advertising works on a CPM (Cost Per Mille), or Cost Per Impression, model. CPM is the price per 1000 ad impressions that appear on a website.
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\ Search Optimisation & Marketing

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

What is meant by search marketing?

  • Search Marketing is a tactic used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo. Visualize the last time you searched for something whether that be on Google, Yahoo, or Bing. This page is known as a SERP or Search Engine Results Page.

What is difference between SEO and SEM?

  • The main difference between SEM vs. SEO is that SEM is a paid strategy and SEO is an organic strategy. Like most things in the search industry, the definitions related to search marketing have evolved . Some marketers may consider SEM to be an umbrella term that includes both paid and organic strategies.
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\ Affiliate Marketing

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.

What Is Affiliate Marketing?

  • Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.

How Does Affiliate Marketing Work?

  • Because affiliate marketing works by spreading the responsibilities of product marketing and creation across parties, it manages to leverage the abilities of a variety of individuals for a more effective marketing strategy while providing contributors with a share of the profit.

How Do Affiliate Marketers Get Paid?

  • The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently.
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\ Analytics & Data

Digital analytics in the marketing context refers to the tools used to analyze and report on marketing data collected through the digital channels on which your brand holds a presence. They might also include your display or search ads, email, affiliate marketing sites, or many others.

Understand Your Customers

  • Data is essential to understand your target audience. Data from their behaviors and demographics can help you figure out what your customers will do and what eventually will get them to convert. Demographic data can give you a good picture of your target buyer’s persona, including their ages, locations, and interests.

Make Data-Driven Predictions

  • When you analyze your data, you’ll be able to see trends and do a predictive analysis that can help you make more insightful, data-driven decisions. You’ll be better placed to figure out what you need to market and when to do so. Such analytics can help you figure out when your product may be the most in demand.

Optimize Your Results

  • When you’re able to understand your customers better, you’ll be able to improve your methods of marketing to them. You can analyze the data behind all of your campaigns and try to pinpoint why and how your audience interacted with your content the way they did.

Conversion rate optimization (CRO)

  • Conversion rate optimization (CRO) is the process of optimizing your site or landing page experience based on website visitor behavior to help improve the probability of the visitor taking desired actions (conversions) on the said page. In today's world, online traffic is highly inconsistent.
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\ DATA. CONTENT. TECHNOLOGY.

we are a robust integrated advertising ecosystem that unites media buyers & sellers, content creators ,influencers, data management platforms and agency trading desks – all under one roof t
About Us +

Digital Knowledge Hub

Our team works hard to curate and create content that adds value to your marketing effort. We remain commited to bringing you the latest updates and strive to give you exposure to thought leaders across the domain of digital marketing.
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\ CASE STUDIES

Our integrated eco-system helps you drive business outcomes and create seamless experiences for customers that matter the most.
E-Commerce

10 Examples of the Best eCommerce Websites to Take Notes From

Setting up your website for the first time can be a hassle, a simple way around this problem is by observing other beautifully crafted websites and taking inspiration from them. This does not mean simply copying their site, but observing the positioning and presentation of the elements and learning from them.

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E-Commerce

How To Expand Your ECommerce Business Globally

Business is considered growing only when the cash flow is constant and increasing, at least that’s the stereotype, but if you’re willing to step out of your comfort zone, you might want to look at the bigger picture, let’s see how you can take your business to the next level.

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E-Commerce

How To Create An Ecommerce Video Marketing Strategy For Your Products

Video marketing has changed a lot over the past couple of years. Not only do customers expect video, but there are additional benefits to live streaming and life selling. Video has always been an important part of the e-commerce space. Video allows getting a better picture of your product than just images. It gives them a sense of scale, color, and space.

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Web 3.0

How to stay safe on Discord and Social Media

Discord is one of a kind way to connect with communities, and friends and to stream and share content. Whether you’re setting up your server on it or just browsing through others, it’s very crucial to be aware of your data security. Here’s a simple guide on how to get started safely.

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we are a robust integrated advertising ecosystem that unites media buyers & sellers, content creators ,influencers, data management platforms and agency trading desks – all under one roof.
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