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maximize advertising revenues directly

Unparalleled opportunities for web publishers and app developers
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\ PUBLISHER SOLUTIONS

Our supply-side platform (SSP) offers unparalleled opportunities for web publishers and app developers that are willing to maximize advertising revenues directly. Our agile SSP provides users with necessary programmatic tools for effective inventory allocation and monetization management.

Website
Monetisation

The perfect solution for publishers that want more time to focus on their content. We partner each publisher with a dedicated, Google Certified expert who will be responsible for the performance and revenue growth of your entire ad set-up.
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Mobile & App
Monetisation

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
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Content
Development

Content development is the process of creating content for a website from start to finish. You may have also heard of content developers.
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Promotion &
Amplification

Media buying within digital is about positioning your advertising content in the right place, in front of the right people and at the right time.
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\ OUR INTEGRATED
MEDIA NETWORK

we are a robust integrated advertising ecosystem that unites media buyers & sellers, content creators,influencers, data management platforms and agency trading desks – all under one roof t
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\ Website Monetisation

The perfect solution for publishers that want more time to focus on their content. We partner each publisher with a dedicated, Google Certified expert who will be responsible for the performance and revenue growth of your entire ad set-up. Our team of pros will equip you with a full technology stack plugged in to the world’s best demand partners, helping you to earn more on every impression.

Generate the Best Possible CPM

  • Platform is built on the top of the deep machine learning technology that adapts to real-time market conditions. Determine your inventory pricing and let the Optimal Floor Price feature calculate the ideal value for every unique impression. Increase fill rates while selling your inventory for the highest price!

Programmatic Selling Models

  • Our holistic ad serving SSP provides publishers with unlimited access to the broadest network of best demand sources with beneficial conditions for closing preferred deals. Expect no less than profitable, fair, safe, and transparent programmatic ecosystem which is exceptionally favorable for exclusive, advertiser-to-publisher programmatic trading.

Inventory Management and Control

  • Publishers can now use proprietary data to manage multiple relationships across desktop, mobile, native, and video – everything from a single, all-in-one SSP platform. Experience granular control over your direct and indirect inventory using selective search, configuring price floors, approving certain demand partners and blacklisting specific ads from being displayed on your website or app.

Devices, Channels, Creative Ad Formats

  • With our SSP, digital publishers can offer high-quality ads across screens, operating systems, and channels. Choose the best-performing ads for your audiences among the display, banner, native, text, video, mobile, and innovative ad formats that would look great on any device.
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\ Mobile & App Monetisation

Earn more advertising revenue from your mobile apps by tapping into Google demand. We support IOS and Android app publishers by providing access to Google demand through Ad Exchange for apps and Google Open Bidding. Access Google’s unrivalled demand to fill every impression and secure the best rates.

Full Support for Video and Mobile Inventory

  • Our SSP offers mobile SSP and video SSP to monetize your video and mobile inventory. Attract top-tier media buyers by offering them your premium ad space and drive incredible revenues with minimum efforts!

Programmatic Selling Models

  • Our holistic ad serving SSP provides publishers with unlimited access to the broadest network of best demand sources with beneficial conditions for closing preferred deals. Expect no less than profitable, fair, safe, and transparent programmatic ecosystem which is exceptionally favorable for exclusive, advertiser-to-publisher programmatic trading.

Inventory Management and Control

  • Publishers can now use proprietary data to manage multiple relationships across desktop, mobile, native, and video – everything from a single, all-in-one SSP platform. Experience granular control over your direct and indirect inventory using selective search, configuring price floors, approving certain demand partners and blacklisting specific ads from being displayed on your website or app.
Get In Touch

\ Content Development

Content development is the process of creating content for a website from start to finish. You may have also heard of content developers. The term “content developer” is also used to refer to web developers, but here we’re concentrating solely on the development of content – not design or programming.

Our 5 Step Content Development Process

  • Step 1 - Information Gathering
  • The first step in content development is always to collect as much information as possible.
  • Google Analytics and Search Console are great tools for looking at on-site data. SEMRush is our go-to tool for keyword analysis. And it’s hard to beat Ahrefs when it comes to backlink analysis. Moz is another useful tool for looking at domain authority.
  • Step 2 - Topic Analysis
  • Once we’ve gathered as much information as possible, it’s time to break it down into actionable information.
  • One of the most useful pieces of information to look at is competitor performance. We look at what pages on a competitor’s site drive the most organic traffic.
  • Our team specializes in what we refer to as Top of the Funnel Content. However, there are many other types of content that we encourage businesses to write about as well.
  • Step 3 - Content Strategy
  • During the strategy phase of content marketing, we build out the content strategy and editorial calendar.
  • The exact deliverables vary by client industry and growth goals. However, our default choice is to write two or more 2,000-word articles for each client every month.
  • Depending on client goals, we might also decide to work on a link-building campaign to maximize the impact of our content.
  • Step 4 - Content Production

If you want to rank well, your content needs to be better than every other result on the front page of Google.

  • That means the longer, the better. Longer content ranks better and attracts more backlinks, probably because it is more informative and covers more related topics.
  • Put yourself in the reader’s shoes. Think about why they would search for a topic, and what they would want to read in response to that search query. Then produce a piece of high-quality content that satisfies search intent and that will entice the reader to share.
  • Step 5 - Optimize & Publish
  • Once the writing phase is complete, we move on to search engine optimization and publishing.
  • It’s here that we consider things like readability, word count, related keywords, and more to make the content more attractive to search engines (and people!).
  • During the optimization and publishing phase, we’ll also craft title tags and meta descriptions designed to increase click-through rates.
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\ Promotion & Amplification

Media buying within digital is about positioning your advertising content in the right place, in front of the right people and at the right time. By being smart about exactly how you showcase your content in vast digital landscape, you can affect the outcome of your campaigns dramatically.

Website Visits

  • Unlike ROAS (return on ad spend), which focuses on how much it costs to win one customer, CPV looks more on how much you’re paying for an individual visit. It’s a useful way to work out how effective your ad campaigns are across multiple platforms and strategies.

Mobile App Installs

  • App install campaigns push a bulk of downloads during a short period, increasing the app's ranking in app stores. They also help with organic traffic, which leads to even more downloads and exposure. This ad type generally consists of the app name, description, image, and a CTA button

In App Engagement

  • App engagement is defined by a set of metrics that measure user interaction with an app. Common engagement metrics can include how many times a user opens the app, the duration of a usage session, and what actions a user takes within an app.

Video Amplification

  • CPV stands for Cost-Per-View; it’s an advertising payment model that means advertisers are charged when their video ads are viewed. This model is one of the most significant metrics to measure the effectiveness of video advertising.
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\ DATA. CONTENT. TECHNOLOGY.

we are a robust integrated advertising ecosystem that unites media buyers & sellers, content creators ,influencers, data management platforms and agency trading desks – all under one roof t
About Us +

Digital Knowledge Hub

Our team works hard to curate and create content that adds value to your marketing effort. We remain commited to bringing you the latest updates and strive to give you exposure to thought leaders across the domain of digital marketing.
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\ CASE STUDIES

Our integrated eco-system helps you drive business outcomes and create seamless experiences for customers that matter the most.

integrated digital strategy

No one size fits all, our team of experts help craft strategies which are unique to your business objectives.
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digital creative and content

seamless customer experiences that make sure your brand story is being told to the ones that matter the most.
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integrated
media

our media solutions are performance first, outcome oriented and platform agnostic.
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data and
technology

leveraging technology backed by data, helping you focus on tasks that matter
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we are a robust integrated advertising ecosystem that unites media buyers & sellers, content creators ,influencers, data management platforms and agency trading desks – all under one roof.
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