5 Usability Principles That Make Visitors Stick (and Boost Your SEO)

People come to your website. But why don't they keep coming back? Here are the tips that you need to follow to retain your website visitors.
People come to your website. But why don't they keep coming back? Here are the tips that you need to follow to retain your website visitors.

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5 Tips to Retain Web Visitors

Have you ever heard of the rule of seven? This is the rule in which people see your name, your company brand, and your product or service seven times, and then they are more likely to buy. This rule exists because marketers all over the world have noticed that the more people see your product or brand, the more likely they are to convert and buy. 

What to do if you have zero website visitors?

  • Identify keywords and topics that you can win today. Once you find suitable keywords, filter them based on intent. 
  • Learn from your competitor’s strategy and spot opportunities. Look at the top pages. 
  • Create in-depth content around the main topics you want to focus on. 

How to get more returning visitors?

  •  Remarket your visitors using Google AdWords or Facebook.

Every time someone’s on Google or Facebook or YouTube they will see an ad that brings them back to your website. If you are selling a product or service, this is one of the best things you can do because the people who are more likely to buy aren’t just random people who haven’t been to your website. It is people who have already been there once, they already know you, and you have already built trust. So when they come back to your site they are much more likely to convert. If you are selling a paid product or service, or you are collecting leads, remarketing is worth it. 

  • Start collecting emails.

It is up to you to decide what method you want to use to collect emails. But once you collect them, you can keep emailing those people back on new content that you have, offers, or promos, so that way they keep coming back to your website. 

  • Push notifications

If someone is browsing your website, the system will ask if they want to subscribe through the browser. If they click yes, then when they are browsing any website on the web, they will get a notification that asks them to go back to the previous website. 

  • Let your content match the headline

Make sure the content that you are uploading on your website matches the tagline that you’re giving. Let your content live up to the headline that you are using. 

  • Keep it simple

Avoid using more colors and complex designs on your website. Let it be simple and up to mark.

What is retargeting and how to leverage it?

When someone first comes to your website, they are probably not going to buy. On the high end, you are lucky if five out of a hundred people who come to your website buy. Realistically, one to three out of a hundred are going to buy, the rest aren’t. Targetting or remarketing is that, when someone comes to your website you can pixel them. These are interchangeable. There are a few ad companies that do retarget, and the main ones are Facebook ads, and the second one is Google AdWords. It’s a friendly way of stalking on the web. It is not about collecting sensitive information on the customers. These ad companies are smart and sophisticated in that, they are protecting people’s privacy. What happens is that you are following them around and showing them your product or service and trying to get them back to your website to buy. 

How to optimize your website for more organic traffic?

When it comes to getting more traffic to your website the options are pretty much endless. You can pay for advertising and buy clicks through pay-per-click advertising or PPC. Anything can and often does work when it comes to generating more traffic and getting more visitors to your website. 

  1. Keyword Research

This is all about making sure that your website shows up in the right place at the right time for the right people. It is the most crucial step when it comes to optimising a website and doing any kind of Search engine optimisation or SEO on your website or your content in general. Make sure that the keywords are things that people search for. 

  1. Competitor research

New website owners think that they need to completely reinvent the wheel, and go where no website has gone before. Take some time to dive into your competitor’s websites to see what they are doing, and what you can learn from them. See what keywords they are using, what kind of content they have on their website, what kind of structure, design and layout are they using, and what kind of backlinks they have on their website. 

  1. Website Checklist 

This helps to work through things systematically from top to bottom. Without using a proper and well-structured SEO checklist you may miss something which could completely demolish your chance of getting any traffic or any visitors to your website. 

  1. Provide a great user experience to the visitor. This is very important in retaining visitors to your website
  1. Make your website is more engaging

Most people prefer watching videos to reading long texts. So try to add videos for better communication. This will be a game-changer.

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A Digital Junkie, Brand Consultant & Solutions Architect, by Day. Techno / Psy Evangelist. by Night Traveller Nomad Driver & Explorer For Eternity

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