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DATA & ANALYTICS

Data Analytics

8 Ways to Extract Value from Customer Data

How can a company sift through the mountain of data it collects every day and find the information that is really useful for improving performance, profits, sales or other operational factors? Read to find out.

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Data Analytics

5 Technologies That Can Help Enhance Customer Experience

Staying on top of developments and trends requires mastering these new innovations and using them in innovative ways to communicate, engage and promote. Read on to understand the technology that can enhance your brand’s customer experience.

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Data Protection - What and Why do you need it?
Data Analytics

Data Protection – What and Why do you need it?

For most organizations today, data is their most important and valuable currency. So it needs to be protected and secured against new threats such as ransomware. Here’s what you need to know about data protection.

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Optimizing your SEO and Social Media
Content Marketing

Optimizing your SEO and Social Media

SEO is the pillar on which your whole website is built, the success of your published content relies upon the reach it has. The best and the most known way that your content reaches an audience is by search engine results for which you need some serious optimization, the other most common way is Social Media. Let’s decode both

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Data Analytics

Broad Match #101

It may seem counterintuitive that the product that has been around since Google AdWords’ inception, more than two decades ago, will be the single most significant addition to your paid search program in 2022. That product is Broad Match.

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Guide to becoming Data-driven Marketer
Content Marketing

The Guide to Become a Data-Driven Marketer

Here are some great tips for you to make your entry into data-driven digital marketing. Get your basics right with these simple tips to keep your company data-informed and embark upon the beautiful journey of data-driven digital marketing.

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