fbpx

Data Protection – What and Why do you need it?

For most organizations today, data is their most important and valuable currency. So it needs to be protected and secured against new threats such as ransomware. Here's what you need to know about data protection.
For most organizations today, data is their most important and valuable currency. So it needs to be protected and secured against new threats such as ransomware. Here's what you need to know about data protection.

if you are interested in a better kind of digital marketing we're here to help you scale.


What is data protection?

Data protection is the process of safeguarding important information, aiming to minimize business loss by guaranteeing data integrity and availability. Data protection strategies usually consist of a combination of data backup, disaster recovery, and business continuity techniques, and elements like cybersecurity management, ransomware prevention and regulation compliance among others. Protecting data from compromise and restoring data after corruption are the main goals of data protection. 

What are the threats? 

Here are four situations in which a data protection strategy would come in handy:

1. Media failure

Data protection’s goal here is to make data available even if a storage device fails. This can be accomplished with synchronous mirroring, RAID protection, erasure coding or replication. 

2. Data corruption

If data is corrupted or accidentally deleted it can be restored with snapshots or clean copies of data from a storage system at particular points in time. Most storage systems in today’s time can track so many snapshots without any effect on performance. When data is corrupted or deleted a snapshot can be mounted and that data can be restored almost instantly.

3. Storage system failure

Replication technology on top of snapshots helps protect against multiple storage drive failures. With snapshot replication, only changed blocks of data are copied to secondary storage systems that are available if the primary storage system fails. 

4. Data center failure

Protection against the loss of an entire data center requires a full disaster recovery plan. Snapshot replication is one replication method that can be costly. Cloud services are another alternative, offering replication and backup products and services that facilitate rapid recovery in the event of a data center loss. 

GDPR or the General Data Protection Regulation is described as the biggest milestone in data protection laws, in a generation giving ordinary people unprecedented control over the information companies hold on us. It is all about data rights and privacy to protect individuals. 

What’s the reason for the new law?

Today nearly every part of your life can be digitized and tracked. Every picture, every journey, every purchase, and even more of your personal information is collected, stored, and traded by companies and governments. The new GDPR covers things that could identify us – your name, contact details, location of your computer, and personal data. From now on organizations will have to prove they have a lawful reason for holding that kind of data. And more importantly, showing that they keep it safe. 

What’s with all the emails?

Companies need to prove your consent if they want to keep information about your name and email address on their system. That’s why everyone’s inbox is bursting at the moment. But some experts don’t think companies need to send all their users’ emails at all. In some cases, companies who are contacting might be acting illegally because if a company can’t already prove consent, they shouldn’t be emailing you to confirm your details.

If you don’t reply to the emails, then that company should delete your information from their system. It is not surprising that businesses are nervous about GDPR. The potential penalties for firms are massive – Up to 4% of a company’s annual turnover. This serious legislation is supposed to empower the people who give companies their data. 

What new powers do people get by GDPR?

If a company has to ask for permission to store your data then they will have to be much more upfront about it. If a database of a site you use is hacked, and the information is stolen, then the organization that was storing information will have to tell you about the hack within 3 days and you now have the right to see your data. 

What does the new GDPR law do?

The UK government says that it will bring the EU regulation into British law – regardless of how the BREXIT deal pans out. But millions of people outside of Europe are going to be affected as well. Because companies that have operations in European countries all have to sign up to the rules along with organizations based outside of Europe that store data of EU citizens. So GDPR is something, that could affect the way, the whole world thinks about data.

GDPR is supposed to stop data breaches. Facebook has already said that they are going to apply the EU rules to all of their users around the world. Mark Zuckerberg said the social media giant needed to regain users’ trust after the Cambridge Analytical scandal in which the company was accused of using personal data from Facebook users, harvested without their consent, to try and influence elections. 

Tips to get your company GDPR complaint

  • If you are collecting emails which most websites are doing, go and email these people promotional offers, even though they bought just one product from you. Because people are checking out and buying one product, it doesn’t mean that they are opting into continually getting emails from you.
  • Someone is coming to your website within the EU, have a little notice, at the bottom of your site, and you can talk to a lawyer to figure out the right text, something around, this site uses cookies to provide a better experience. They can either click the accept button or the deny button. If you don’t want to use the deny button, then there is a button that says learn more, and that takes them to the privacy policy. 
  • In your privacy policy, let people know what tracking solutions and third-party services you are using. Let them know how long the cookies will last if you are using an email solution or if you are using analytics like Google Analytics, let them know when they can opt-out, out and how to delete their data, because that way if the user doesn’t want to be tracked, they can opt-out.

And with that we arrive at the end of the post, we hope you learnt something new regarding Data Protection, why it’s so crucial and how you can do it too. Make sure to follow us on our social media handles below and we’ll catch you in the next one.

Facebook
Twitter
LinkedIn
Pinterest
Harsha Vardan Hariprasad

Harsha Vardan Hariprasad

Comments are closed.

E-Commerce

10 Examples of the Best eCommerce Websites to Take Notes From

Setting up your website for the first time can be a hassle, a simple way around this problem is by observing other beautifully crafted websites and taking inspiration from them. This does not mean simply copying their site, but observing the positioning and presentation of the elements and learning from them.

Read More +
E-Commerce

How To Expand Your ECommerce Business Globally

Business is considered growing only when the cash flow is constant and increasing, at least that’s the stereotype, but if you’re willing to step out of your comfort zone, you might want to look at the bigger picture, let’s see how you can take your business to the next level.

Read More +
E-Commerce

How To Create An Ecommerce Video Marketing Strategy For Your Products

Video marketing has changed a lot over the past couple of years. Not only do customers expect video, but there are additional benefits to live streaming and life selling. Video has always been an important part of the e-commerce space. Video allows getting a better picture of your product than just images. It gives them a sense of scale, color, and space.

Read More +
Web 3.0

How to stay safe on Discord and Social Media

Discord is one of a kind way to connect with communities, and friends and to stream and share content. Whether you’re setting up your server on it or just browsing through others, it’s very crucial to be aware of your data security. Here’s a simple guide on how to get started safely.

Read More +
Web 3.0

How to Find an NFT You Love

Are you searching for the right NFT projects for you? Here’s what you need to know to find NFT projects that are going to start small and then grow up to become highly profitable.

Read More +

Make Marketing Work

We'll ask for some basic information to assess your marketing objectives, so we can come back with a quote.

Organic Search

Pay Per Click

Social Media

Paid Media

Web & App

Integrated Strategy

Marketing Automation

Ecommerce Solutions

Web 3.0 Marketing

Influencers & Bloggers