Content is Part of the Buyer Journey

Google claims that more than 90% of their users use devices for help and inspiration while in the middle of the task.

#CONTENTISKING

Consumers turn to technology to fulfil an immediate need. Google claims that more than 90% of their users use devices for help and inspiration while in the middle of the task. New consumers are “well-advised,” “right here” and “right now,” with Google having introduced the term “micro-moments” to describe consumers’ expectation of an immediate answer in the moments they want to know, go, do, and buy.

#BluStream #DigitalMarketing #ThroughTheLine #Integrated Marketing
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venky

venky

A Digital Junkie, Brand Consultant & Solutions Architect, by Day. Techno / Psy Evangelist. by Night Traveller Nomad Driver & Explorer For Eternity