What is the importance of posting at the right time?
Twitter has been running its feeds since 2016, like other social media platforms on a popularity basis or an engagement, and not on reverse chronology. But now citing users’ feedback Twitter allows people to switch their feeds from top-ranked tweets to the latest post tweets in a click. A reverse chronological feed shows the Twitter users a tweet as they are getting posted. As time passes, more recent tweets would replace these on the top of the feed, and that is why you need to publish your tweet when most of your audience is online.
The average best time to tweet on Twitter?
Just like most social media, Twitter has no best time to post either. This is simply because different businesses have different audiences and so are their preferences and content posting time. But then you can always check out popular social media marketing companies suggesting when brands should post on Twitter. Twitter provides all the tools. Dig into your Twitter analytics. Your Twitter analytics provides a complete overview of your profile visits, tweet impressions, and other engagement factors. You can also use Twitter Analytics to track your progress over time and make new posting strategies accordingly.
To make it easier you can also use Twitter analytics tools. Log in to your Twitter first and click the more button and go to the media studio. There you have to click on the insights button and then click on the audience. The graph provided by Twitter insights there shows when your followers and your audience are watching videos the most on the platform. In the graph each square represents an hour-long block, the darker the square the more active your audience is during that hour. There are also social media sites like sprout social that are dedicated to social media research.
You can go there and find the best times for Twitter global engagement, and there you can find the best times for posting. Check the date on the articles that you read, to confirm that you are looking at the most recent data for the best time. This is because the times that are the best to post on social media and Twitter specifically change almost weekly. The best day to post on Twitter is Wednesday and Thursday. And the worst day to make a post on Twitter is Saturday. The best time to post on Twitter is Wednesday and Friday at 9:00 a.m. In general Monday to Friday between 8 am and 4 pm are great times to post on Twitter.
When to post on Twitter for the most engagement?
Considering the recent Twitter algorithms, engagement plays a pivotal role in tweet rankings. When something is posted on Twitter, the common goal that all brands have is to connect with their audience. If you wish to stand out among the tweets of all other brands, you have to be thoughtful, creative, and in harmony with your brand’s tone.
Things to keep in mind
- On average, the tweets that are posted between 2 to 3 am get the most engagement. The least amount of engagement happens during work hours i.e between 9 to 5 pm.
- The highest number of retweets and favourites happen between 8 pm and 11 pm.
Experts say that it is not a specific time like 8:00 a.m. or noon. You shouldn’t be tweeting during a specific time of the day, you should be tweeting throughout the day from morning to night, when people are sleeping, there are people all around the world. When you are sleeping someone else is awake. So why not tweet and engage? Business never sleeps. If you want to do well, be out there each and every single hour of the day.
You can use tools like Meet Edgar which will make the whole process easier in which you can keep promoting your content 24/7, so that way you can generate traffic from social sites like Twitter even when you are sleeping. You need to be tweeting multiple times a day, ideally once per hour, and you need to be doing this seven days a week.
The best thing to do is to test out different post timings using a Twitter scheduling tool. Here you will have to experiment. Try to post your tweets in the morning, noon and evening at specific times and see what works and what doesn’t.