“Growth is important, and most great companies take it seriously” quotes Adam Nash, the CEO and co-founder of Daffy. Growth hacking means figuring out one specific goal and then tackling it with all cylinders firing.Scaling growth hacking is like scaling any business. Growth hackers are really good at doing technical things, being creative, and exploring new things.
3 things to know before starting hacking your way into growth:
- Who are your customers?
It is necessary to figure out what channels your customers are using.
Five different strategies
- Integrations
If you leverage their user base, you can grow yours.
How to optimize integrations?
- Integrations have to make your product better
- Measure your conversions and revenue
- Discover valuable integrations
- Ask users about integrations
- Make your partner pages awesome.
- Work Emails
Everyone has to have an email account. If you can figure out how to tap it, you can definitely get a huge customer base quickly. When people put in an email, you want to try to entice them. With emails, you got to optimize onboarding. It is not that difficult to get people to put in their emails. Good onboarding is important. You have to optimize the onboarding and continually tweak and test it. Without doing that, you will get a big drop-off from emails. It’s all about onboarding.
- Embeds
When you are doing the embeds, you have to give people a reason why they should embed. You can’t get people to embed your product or service if there is not a good reason why people should embed it.
How to optimize embeds?
- Make it as much easy as possible to embed.
- Track how well your embeds convert
- Test relevant call to actions
- Optimize for search but don’t obsess.
- Powered by
This option can play a major role in influencing the customer to sign up for your domain and be a part of your customer community. Hence optimising this gesture is of great importance. So test and ready your copy top call action to occupy and make your website fully functional with this feature. Also, make sure to optimize and provide a smooth experience while directing to different pages. It would also be very helpful for you to analyse and study the trends of the users and consumers in your website and these landing pages, their clicks, conversions and LTV.
- Free Tools
When you are doing free tools you need to map it out to the customer decision making. You want to educate your prospects a lot of the best free stuff out there like ebooks and information, how to use products, how to get more value out of a service, whatever it may be anything that benefits your user, built a lot of goodwill and it causes them to spend more money with you, tell other companies, friends, about your product and service. Finally, you also want to measure and optimise for revenue.
- Think about what you can repurpose
- Educate your prospects
- Test your ideas minimally
- Measure and optimize revenue
- Find what’s best for your product
Things to know while starting a business
- Knowing what you are getting into
- Keeping a winning mindset
- Knowing how much is coming in
- Organizing growth
- Diversifying
Focus is the most important thing. Keep working on what works.
- Some major tactics you need to be aware of:
Growth hacking strategies
- Shift to high ticket sales
In your industry, you need to figure out who is buying a high ticket and what you can create and package together that gives a high-value high return offer for your clients. If you even just shifted from being low to a mid-price point and went to high-end sales, you would have more loyal customers, you would like your customers better, and it would be so much easier to increase your sales in the short time frame.
- Revamp your sales scripts
Scripting gets stale, it gets old and if you watch your sales scripting you will see that it works really well for a while and then all of a sudden it becomes a little bit less effective. If you never had sales scripting in the first place you absolutely need to get it, and if you have had great sales scripting, that has worked really well in the past but is not converting as well right now, it just needs an update.
- Build a sales system
Your sales system should be telling you who needs to be called and who is ready to progress to the next lead stage. It should be telling you what is your tracking for the month and what the deals are that are in the pipeline so that you know that sales are coming.
- Build a sales team
At times the sales owner would not be able to manage everything. So if you want to dramatically increase sales, get an appointment setter to call and schedule qualified conversations for you.
- Call every single lead that comes through your business.
If you want to dramatically increase your sales, call every single lead that comes through your door. Outreach is very important. Never wait for the sales to reach you. Make sure that you go out and get them.
- Converting Ad Creatives by Artificial Intelligence: When you’re scaling up using Facebook ads, testing various audiences with different creatives becomes key. Certain challenges come along with it. So make sure you create high-converting creatives for yourself.
- Your Competitor is Your BEST FRIEND: There’s no denying the fact that you learn a lot more from your competitors than anybody else. You might not like them but the best business lessons can be learnt from them.
- Find the best Color Combination:The biggest reason why some landing pages don’t convert is the colour combination. Colors have their language which is true in the case of landing pages.
- Grow with Technology: It’s pretty well-known that if you want to win high-paying clients, your research work on them before pitching, needs to be super strong and what’s better than pinpointing their weak points. To identify the weak points or suggest better ways to get more leads or sales, you can understand the technology they are using on their websites.
Growth hacking as we have discussed here will come in real handy if you wish to boost your brand and its reach. To scale growth hacking as a skill using multimedia resources would be a very choice. Making a shirt video explaining how to go about certain activities pertaining to your brand or tutorials or other interesting content is a very simple way to scale growth hacking as a skill. Set your system up in a way that is occupied for scaling and add elements into your product that will give it a certain zest and feel that will surely make it viral in an instant. With more desired features added, your product will surely shine in the market. Iterate about the things you want to the customers but in a new and fresh way each time. The goal is to keep the customer happy and satisfied. Also, try to get VIP customers onboard manually giving them that special attention making the VIP service more relevant and worth having. With such a mindset you should be able to reach the aim and goals that you aspire to achieve in no time through growth hacking.
