Digital marketing has become an integral part of businesses today. With the increasing reliance on digital platforms, it has become crucial for businesses to track and analyze their online performance. This is where analytics tools come in.
Major ad format changes by Google have marginally changed the way advertisers structure their advertisements. Let’s take a look at these changes and see how you can keep up with the change.
You know what’s better than ranking highest on search engine results with SEO? Ranking above those results with Google Ads, here’s how to get started!
Video has become the most frequently consumed type of content on any digital platform. But why is video advertising on Google special? Google Ads gives you control over how you spend your money. There’s no minimum. Read our blog to learn more about advertising videos on Google and how it can help your business.
Real-time bidding is used in programmatic advertising, which involves data-driven automated ad buying and selling. Before the website has even loaded, it connects publishers and brands. How does this bidding come into play and how do you leverage this to advertise your brand? Read our blog to learn more.
Keywords will change with trends, but the keys to finding them won’t, let’s take a quick look at how to choose keywords for your page wisely.
It seems everyone is whining and in a tizzy about Google not providing organic keyword data in Analytics. While I believe it diminishes the value of analytics somewhat, I
There are a couple of trends within the Google Ads world that keep cropping up and catching our attention. While no one can make any
Staying on top of Google Ads features and potential problems can be challenging. Here are 10 common issues in accounts to watch out for. Despite
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