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Online Discovery #101 for SMBs

Maybe you have a freshly established small business, or maybe you've just bought your domain, paid for the hosting, and ready to take your business the the internet, whatever is the case is, you need to get your marketing skills straight to get found online—here's how
Maybe you have a freshly established small business, or maybe you've just bought your domain, paid for the hosting, and ready to take your business the the internet, whatever is the case is, you need to get your marketing skills straight to get found online—here's how

if you are interested in a better kind of digital marketing we're here to help you scale.


For a freshly established business, you’re not expected to set up a proper marketing budget but at least start putting some investment into it. Business is basically about generating revenue by selling or renting a product or service. When you’re providing a product, you might need a starting investment, but when you’re providing a service, you might just need to work on your skills or market your business organically.

Whether you’re targeting organic marketing or a mix of organic and paid campaigns, we’ve got some incredible strategies for both scenarios. Later we’ll discuss how a hybrid strategy can yield the most efficient results. Let’s first get started with skills—

SEO

Looking at stats, anyone can easily tell that almost 70% of traffic comes from organic search results and ad campaigns. Constituting such a huge share of the market, search engines filter out the best content from the overflowing pile of excessive extra content. To pull out these gems, search engines need a hierarchical filter to carefully brew out the most useful and relevant results to keep the user’s interest intact. 

Contrary to the common belief, organic search results and ads are closely related and can be used perpetually. It helps you build more efficient and effective ad campaigns when you know what the users are looking for and what they find the most useful. Setting up fruitful SEO infrastructure is not that difficult, start with keyword research.

Keywords are the highlights of your topic and these can be simply explained as the words that have the highest possibility to be searched for. once these simple keywords are identified, head onto tools like ahrefs, Google ads, semrush, and many more to evaluate the popularity of those keywords and their usefulness. read more about keywords and SEO in a more detailed segment here.

Consistency is the key

Once you have your key points and a basic theme for your blogs, start posting consistently, and release quality content weekly that adds value to your user’s time and fulfills the user intent.

Another important aspect is backlinking which is very essential as it can drive traffic from trusted sources to your site, which is generally high-yield traffic as it has been filtered.

Content marketing 101

prioritizing quality content will start to show results progressively and will reflect in your stats, leveraging these results to their fullest potential is your primary task. Analyze what type of content suits best for your page, for many, it’s just blogs and videos.

Studies show that over 86% of growth-driving content is blogging and is widely preferred across businesses, while surveys conducted over the internet, time and again, indicate the fact that videos are indeed affecting the marketing curve for many retailers. 

Learn at every step, starting your own blog will help you get a better hold of SEO strategies and user intent from a broader perspective. Adding value to your potential customer’s life with every type of content that you put out is an opportunity to build consumer trust and loyalty.

Connect

Connecting with your audience is the most important step after establishing links. Once you have an active group of users or leads, you must stay in the loop with them. There are several ways to do this, one of which is to make them subscribe to your email newsletter and feed them with relevant informative emails weekly. 

Another easy way to stay connected to your people is by setting up your social media handles and posting relevant stuff regularly to keep your people updated. Social media presence might seem like a crucial step, but staying connected is definitely one of the most fruitful things a digital marketer can do. Another additional tip would be providing an occasional special offer to your followers to win their trust more.

Even just sharing your blog links on your social page makes a whole lot of difference, after all, it’s much easier to directly feed people what they want rather than just letting them find it on their own. People who already follow you are following for a purpose and if you’re ready to feed them with adequate information then they are more than happy to read and connect!

Start with ads

Now that you know what your audience wants and you also have at least some active users, it’s time to move on to paid ads, PPC stands for pay-per-click ads, and start setting up ads with your latest learnings about SEO. The first step before actually publishing these ads is to first run some test runs and see how efficiently they perform. Once done with the testing phase, move on to setting up different ad groups and seeing what’s working the best and then investing further money in similar sections and similar ways of producing ads. 

Facebook ads

Facebook ads can be helpful for small businesses looking to increase their visibility and reach a wider audience. By creating targeted ads and promoting them to a carefully defined audience, small businesses can increase brand awareness and drive traffic to their website or physical location.

Additionally, Facebook offers a range of advertising options and formats, which can be customized to fit the needs of a small business. For example, small businesses can use sponsored posts to promote their products or services or create video ads to showcase their brand more engagingly.

Overall, using Facebook ads can be an effective way for small businesses to increase their visibility and reach potential customers. By carefully defining their goals and target audience, small businesses can create ads that are more likely to be successful and drive results

Google ads

One of the key benefits of using Google ads for small businesses is that they can be highly targeted. Small businesses can use keywords, location targeting, and other tools to ensure that their ads are only shown to people who are interested in their products or services. This helps to maximize the impact of their advertising budget and ensures that their ads are seen by the right people.

Additionally, Google offers a range of ad formats, including text ads, display ads, and video ads, which can be customized to fit the needs of a small business. This allows small businesses to create ads that are effective and engaging, and that help to drive traffic to their website or physical location. As opposed to Facebook ads, Google ads are broadly known as search ads that are served when a user searches for a related specific service. Facebook ads are a type of interruptive ads, meaning that they will interrupt the user’s feed to display a tentatively useful or relevant ad to them.

Feedback

Ask for reviews and referrals: Word-of-mouth can be a powerful marketing tool for small businesses. Encourage your satisfied customers to leave reviews on your website, social media pages, and other online platforms, and ask for referrals from people who are happy with your products or services.

Conclusion

The major takeaway here is that your presence, not just physical but online is necessary for the proper functioning of your business. Having a professional, well-designed website is essential for small businesses looking to increase their online presence. Your website should include information about your products or services, your contact information, and any other relevant information that potential customers might be looking for. 

To make it easier for potential customers to find your website, it’s important to optimize your website for search engines like Google. This involves using keywords and other techniques to improve your website’s visibility in search results. Social media platforms like Facebook, Instagram, and Twitter can be powerful tools for small businesses looking to increase their online presence. 

By regularly posting engaging content and interacting with your followers, you can build a loyal audience and drive more traffic to your website. Online advertising platforms like Google Ads and Facebook Ads can be effective ways for small businesses to increase their visibility and reach a wider audience. By creating targeted ads and promoting them to a carefully defined audience, you can drive more traffic to your website and ultimately boost your sales.

Thanks for reading so far, we hope that you made the most out of it. Feel free to drop your questions, queries, and valuable feedback in the comments down below. Find us on our social media handles below to stay updated, see you at the next one!

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venky

venky

A Digital Junkie, Brand Consultant & Solutions Architect, by Day. Techno / Psy Evangelist. by Night Traveller Nomad Driver & Explorer For Eternity

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