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Micro Influencers | do they impact your marketing effort ? | Saipriya Iyer

Do Micro Influencers help marketers achieve results for their business, what is the story in 2021 ?

Do Micro Influencers help marketers achieve results for their business, what is the story in 2021, if at all, how do they impact the marketing funnel, excerpts from a Q&A Session With Saipriya Iyer , Digital Media Director, Ex GroupM Media, M/Six

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A Digital Junkie, Brand Consultant & Solutions Architect, by Day. Techno / Psy Evangelist. by Night Traveller Nomad Driver & Explorer For Eternity
AI copywriting and PPC performance
Content Marketing

AI copywriting and PPC performance

AI copywriting powered with machine learning was expected to de-throne human employees and cause unexpected chaos in the industry by many conspiracy theorists, they instead empowered them and helped them create a new era of AI-powered copywriting which turned out to be a tool that blessed marketers with high ROIs in PPC and more.

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