Amrutanjan x IPL 2020: Blending Legacy with Digital Disruption
Amrutanjan Health Care Ltd. is one of India’s most trusted wellness brands, known for its iconic pain relief balms and health products.
Dr. Mickey Mehta is India’s leading holistic health guru, known for integrating wellness, healing, and preventive care into structured programs. With 40+ years of experience, he offers premium packages for chronic and serious ailments like cancer, diabetes, obesity, and neurological disorders. This campaign focused on building digital trust and driving conversions for his ₹2L–₹7.5L signature healing journeys.
The brief was to:
Key Challenges :
The 12-month campaign was designed as a phased roll-out to create awareness, build credibility, and generate high-quality leads:
Execution Highlights :