Revofit, made by Revolutionary Fitness Pvt. Ltd, provides a 360-degree approach to a healthy lifestyle and will enhance the maker of Saffola and Parachute’s learning about the digital consumer.
About The Brand
Revofit, made by Revolutionary Fitness Pvt. Ltd, provides a 360-degree approach to a healthy lifestyle and will enhance the maker of Saffola and Parachute’s learning about the digital consumerRevofit India
Decoding The Brief
To drive awareness and brand salience among relevant audiences, To get our TG to consider our solutions by creating meaningful content in environments of intent, To drive conversions
This is a highly competitive segment, and not too many people were aware of the app.
TG : Age : 25+ Gender : M&F Cities : Metro & Tier 1 Interests : Finance, Financial Planning, Health, Food, Travel. We Had to ensure that our creatives were being served to a set of audiences that were most likely to install the app and subscribe to trainers
96% Of Overall Planned Installs across 3 Months, have been delivered in 25 Days, by utilizing just 28% of the total budget allocated over 3 months.
100K + MONTHLY INSTALLSThe campaign delivered 100K new installs in the first 30 Days
2% AVG. CAMPAIGN CTR’SWe were able to optimise campaign CTR’s by reaching out to relevant audiences
15X DAU GROWTHOur campaign resulted in a staggering 15 X Growth in Daily Active Users
3.5X COST EFFECTIVENESSWe were able to cap CPI’s and ensure deliveries at scale