DSP BlackRock Mutual Fund has been one of the pioneers in investor education. ‘dspblackrock.com/learn’ is specifically designed to serve the personal finance related informational and learning needs of investors across various levels of financial awareness and maturity.
About The Brand
DSP BlackRock Mutual Fund has been one of the pioneers in investor education. ‘dspblackrock.com/learn’ is specifically designed to serve the personal finance related informational and learning needs of investors across various levels of financial awareness and maturity.DSP Blackrock Investments
Decoding The Brief
Drive Sign Ups To the Investor Education Website , Views & Buzz Around the 5 AV’s.
Mutual funds are a growing market in India, where interest in personal investing is beginning to blossom. At the same time, many Indian consumers still lack a basic understanding of mutual funds, and while many would like to begin investing few understand how or where to get started.
TG : Age : 25+ Gender : Male Cities : Metro & Tier 1 Interests : Finance, Financial Planning, Sports (Cricket, Football, Badminton, or any other sport that might be the toast of the season at that time), Parenting, News (General & Finance), Automobiles & Travel.
Building a cost-effective cross screen audience with Appier’s CrossX Programmatic Platform VML partnered with Appier & Rave Media to use AI to identify and drive high-value traffic to the new portal, targeting high-earning male and female users likely to require financial planning services. Appier’s CrossX AI mapped the user journey, analysing user behavior to identify the highest value audience for mutual fund information CrossX AI also mapped device ownership, allowing VML to reach DSP BlackRock’s users across screens CrossX Frequency Capping limited duplication by capping exposures across every device owned by target users VML implemented the Appier Site Tag on DSP BlackRock’s educational portal, allowing Appier’s AI to optimize site visits and enhance our understanding and profile of DSP BlackRock’s user Once users signed up for portal accounts, VML worked with Appier to reach them via remarketing to sell additional BlackRock offerings
1 MILLION + UNIQUE VISITORSThe campaign delivered 175% of planned visits
3.5 MILLION VIDEO VIEWSWe drove 4 Million + Overall Views to the video assets
2 MILLION + ENGAGEMENTSThe campaign created buzz around the investor education initiative across social platforms.
172K PROGRAM REGISTRATIONSFrom 1 Million + Unique Visitors to the landing pages, while maintaining a 17% Visit to Sign up Ratio