Social Media

Brands doing CSR Successfully

CSR refers to the awareness of a brand about social and environmental issues to build a brand identity that connects with the masses. A random user could be impressed by the vision of the brand and can be a potential customer.

At the same time, this brand value can be a point of conversion for a potential lead to a customer. This brand image or brand value is not something that you can implement with payable methods, marketers can’t buy it overnight – it must be earned. The consumer base that consists of environmental activists and socially aware people is constantly willing to be a part of any social reform that leads to the betterment of our surroundings.

 These users are greatly moved by such campaigns and once you as a brand, earn their trust and loyalty, they’ll always set their best foot forward to not just be a consistent customers with you, but also as a promoter of your brand. Now let’s see in what ways can CSR be implemented.

Ethical Approach

An ethical approach to CSR demands equal treatment for employees and customers of all races, gender, age, or ethnicity. A synchronous treatment of people from various backgrounds is the gist of corporate social responsibility.

A fair opportunity for job openings at a marketing firm to aspirants regardless of their personal differences and similar open-mindedness in opting vendors for distribution or sales of the product can be shown to enhance the positivity of the brand message.

Environmental Approach

Moving forward, thinking of the ecological sustainability of your firm is a clear indicator of the brand’s wisdom. Ecology refers to the study of all the biological creatures and the environment they live in as a whole, termed ecosystem.

A company should always take into consideration and plan the management of the carbon footprint they leave, the resources they exploit, and the wastes they produce. This has proved beneficial for brands multiple times and has emerged as one of the key approaches to successful CSR implementation.

Philanthropic Approach

The philanthropic approach of an organization mainly refers to the good deeds they get involved in. Apart from making profits and creating employment, an organization can play a key role in making the society we live in, a better place. These could be donations, fundraiser events, or even free or discounted services to the needful.

Brands should understand that while people connect with the ecological and ethical influence the brand has, they also keep their eyes on the occasional acts of kindness towards humanity. Not just with the customers, an organization is also expected to show the same kindness to their employees at times.

Financial Approach 

While all the other approaches are centered on getting the attention of the user or employee, the financial approach lets the organization focus on planning the sustainability of funds involved in implementing CSR effectively.

Costs involved in the research and development of strategies that directly affect the sales and productivity of the organization while constantly targeting the crosshair of CSR.


While we are on it, let’s take a quick look at the takeaways or benefits of complying with a planned CSR strategy:

  1. Engaging Employees

As we just saw, the benefits of CSR to an employee are far greater than a financial bonus that wraps up with the month-end. It creates a long-term impression in the employee’s minds and lives on with them as the legacy of the organization.

  1. Lower Risks

Unawareness of employee rights or user sentiments may give rise to disagreements and have a higher chance to convert into lawsuits. These acts further lead to the decline of the brand’s reputation in the market.

  1. Brand Identity

Apart from reinstalling the positive brand message into the existing customer base, CSR naturally increases the reach of the organization and highlights the kind and more human side of it.

  1. Investor’s trust

Companies that have an edge in environmental and social issues are observed to have a higher valuation by investors. Moreover, participation in CSRs shows the growth and awareness of the organization.

10 Brands heading the right way:

Now that you know the types and benefits of CSR, let’s see which brands have been using it for years and have earned the current reputation in the market:

  1. Google

The first name that comes up when thinking of effective CSR practices is none other than Google. The company has an ever-growing list of loyal customers, not just because of their user-friendliness but also from the incredible communication they’ve established through their CEO. Google has also pledged to dedicate over a billion dollars for renewable energy projects and is already working on many as their data centers reportedly consume roughly half the power as compared to all data centers across the globe.

  1. Tesla

With the incredible CEO and unstoppable engineers, this brand is overflowing with talent while not failing to build a brand reputation bigger than any other motor company of the century. With the sole purpose to make all-electric cars and reduce the overall carbon footprint of their brand, they’re not just selling cars, they’re selling the exact same satisfaction to every happy customer. Undoubtedly Elon Musk will be counted among the most successful entrepreneur of the century.

  1. Johnson & Johnson

The brand that normalized baby care products and brought the most affordable versions of the same into the market, has successfully built a castle of trust in the market for the last three decades. Their aim to provide safe drinking water to poor communities across the world as well as the initiative to reduce their carbon footprint has resulted in never-ending trust and loyalty among businesses and customers too while also enriching the existing consumer base of the brand.

  1. Coca-Cola

Coca-Cola stands out as a brand that never was expected to announce something as reforming as reducing its carbon footprint by 25% in the coming eight years. They have the surprising aim to recycle every Coca-Cola bottle on earth and thus make their packaging 100% recyclable. They’ve also promised to return all the water back to the environment that is used in making their world-famous drinks.

  1. Netflix

The world-famous OTT platform Netflix provides a lesser-known scheme to their employees. They aid the upcoming child of their employees by offering them a 52-week paid leave. Usually, big organizations offer a regular 18-week parental leave but Netflix took a step forward to keep its employees happy and loyal. Netflix has also never thought twice to spread awareness about social issues through its content.

  1. Toms

Toms footwear had pledged to donate a pair of footwear for every single unit sold. And they sure stood for the claim donating more than 100 million pairs of footwear to date and spreading double the smiles. They went further to donate eyeglasses for the visually impaired and provide safe drinking water to the masses. Later the company discontinued the mentioned kind of practices due to NGO backlashes. They now continue to donate a third of their total profits to social campaigns.

  1. Disney

No one saw this giant stepping forward to step back from its carbon footprint. They are putting an equal foot forward towards improving the lives of their employees and customers. Even during the pandemic, Disney donated over $27 million towards food donations and PPE distribution. They’ve also committed to reducing their water wastage by a significant number.

  1. LEGO

Lego heading towards sustainability has pledged to donate over $400 million following a period of the next 3 years. Their goal is currently their biggest challenge, which is to remove the single-use plastic from their products completely and make their packaging sustainable too. This is a huge and admirable step from a brand based completely on single-use plastic, it seems that it will be worth the wait to see the brand emerge as an even greater legacy in the coming years.

  1. GE

General motors with their EV production line, made a comeback in the market they largely dominated for decades. SUV lovers are not new to the name of Hummer and the fan base that beast had. With GE launching Hummer EV, the dream of owning a military-grade road dominator became the reality for many fans. Along with the lighter carbon footprint of electric vehicles, GE also conducted a campaign rewarding $500,000 to people who innovated ideas capable of saving our environment.

  1. Starbucks 

Last but not the least, call it your favorite café or the coolest remote workplace – Starbucks along with their excellent warmth and services, decided to pay respect to veterans who served the nation by providing them and their spouses with over 25,000 job openings. And in no time, they were already there, now employing over 5,000 veterans every year. This in itself is one peak respect to the devotion of soldiers and makes the bond between Starbucks, Armed Forces, and the civilians even stronger.

These were some of the many known examples of brands adopting CSR effectively and with the aid of humanity and the ecosystem. Brands of all sizes and sectors have a lot to learn from these pioneers of success and kindness.

We surely missed some other examples, feel free to add them in the comments down below. If you liked the article, consider subscribing to our newsletter for future notifications. Find us on social media and we can have your queries solved there.

Social Media

Developing ROI Driven Social Media Strategies

What is a social media strategy? 

Simply put, a social media strategy is a plan that outlines your social media goals, the tactics you will use to achieve them, and the performance metrics that will be tracked. Your strategy doesn’t have to be complicated. You want  a simple and precise plan in meaningful, measurable ways. This will help you identify  channels and tactics that succeed and those that fail. Watch this webinar to learn how to love your social media strategy! Ultimately, your social media strategy should increase your target audience’s brand awareness and engagement across social media. 

What are the benefits of  a social media strategy? 

 Maybe you’ve run a successful social media campaign or you’re good at engaging with the content you post. This one time success is within reach. However, the hardest part of social media marketing is consistency. Do you understand why the campaign or post was successful? Can you copy it easily? Creating a social media strategy can be scary to think about, but it offers many tangible benefits for your business, such as 

  •  A Guide to All Social Media Activities 
  •  Improving Brand Awareness 
  •  Providing Communications Customer Service and Support 
  •  Improving Audience Targeting 
  •  Driving and Increasing Website Traffic 
  •  Content Optimization 
  •  Generating Higher Quality Leads 
  •  Creating Social Media Influencers 
  •  Promoting your unique content that can go viral (remember the ALS Ice Bucket Challenge?) 
  •  Offer social commerce and shoppable posts 
  •  Information, which you can analyze and measure

 As you can see, social media has huge benefits, so creating a strategy will help you achieve your business goals and increase customer engagement. 

 Although content Marketing and Social Media Marketing are closely related, there is a difference between them. 

 Marketing strategy is the right place to start if you want to direct and improve your social media activities. It includes some basic elements like audience research, creating personas, choosing  social media platforms and  more. Content strategy focuses on  content formats and results. So you should look at content creation, communication and tone, content timing, etc. 

What is a social media engagement strategy?

Your social media engagement strategy is important because it creates relationships with your audience across different networks. It helps you  manage your community through social media  and build your brand. 

 The two main goals of an engagement strategy are: 

  1. Community management: This can be done by offering advice via a blog, responding to post comments, answering channel surveys and taking surveys or polls to learn more about your customer base. . 
  2. Grow your following: Interaction is key here, so provide valuable content  such as engaging video content, attract potential customers with free content or contests, or simply present your brand as active and helpful by engaging people in your networks in a responsive manner. 

 User Generated Content (UGC) can play a key role here because it is proof that the people who support your brand are talking about  it and are not coming from your company or marketing team. Here are four great examples of UGC to inspire you.

 What are the steps to building a successful social media strategy? 

 Now that you understand the basics of a social media strategy, let’s move on to the  steps you need to take to create a strategy. We’ll also highlight where you can integrate your content strategy and engagement strategy into your overall social media activities to ensure you’re covering all the bases. 

 Here are 5 steps to creating a successful social media strategy, including:

1. Know your target audience 

 The first step in developing any  strategy is to know your target audience. There are thousands of different categories of people on social media, and you want to target your ads and  social media posts to those few who will actually convert into potential customers. And for that, Ms. Alka Thakur uses her expertise to help clients identify their right target audience on social media and then figure out ways  we can serve that  audience. 

 The second part of this step is also to do a lot of research on anything and everything related to your product and service category,  from  competitors to other  market entrants with similar service products, and only then can you develop appropriate strategies to proceed. your business marketing plan 

 2. Create interesting content 

 The second and most important step would be to create  content that your target audience would not only be interested in seeing, but would  be interested in. The  content you create defines your current customer base and helps attract new  customers. Our Nagpur social media marketing company at OSK works round the clock to help  clients create the best  content for  social media. 

 3. Engage with your followers 

 Your followers can be existing customers or potential customers who are interested in your brand. Either way, it’s the best way to get a return on investment from whatever you’ve spent  marketing your brand on social media. communicate with  followers, not only to retain them, but also to engage them and know their feedback to improve our products and services. In this century, where the customer is  king, it is important to know exactly what the customer wants and needs. Running regular sweepstakes, contests and other engaging activities will help your customers connect with you on a brand level as they would benefit from the brand  more than just the product or  service. 

4. Use a separate content strategy for different social media platforms 

 Now we all know that there are some different groups of people who have adopted different social media platforms and  to target them you  need different social media strategies for each platform. If you post content on Facebook aimed at the younger generation, which is often used by Gen x and boomers today, the result will obviously not be as effective. Ms. Alkal has always had a habit of using different social media strategies for each client for their different social media accounts and this has been very beneficial to the clients  we serve. 

5. Stick to your brand theme 

 Every brand has a theme created from the beginning that later becomes their identity. But for it to become their identity, they need to be consistent with their theme and allow customers to associate your brand with that  theme. Only if a customer can retain and remember the small but important details of your brand are they  likely to stay or return. By creating a specific color palette  on Instagram or using a similar pattern in their posts, the client connects with them and thus increases  brand awareness for their customers, ultimately increasing their ROI.

Social Media

WhatsApp Marketing #101

Why do you need WhatsApp marketing?

WhatsApp is a powerful and useful messaging app that anyone can use, be it for personal use and also for business purposes. If you want to use a free messaging app for connecting with your friends and family, you can download the WhatsApp Messenger personal app. For business purposes, you can download the WhatsApp Business app to showcase your business profile and connect directly with customers or potential customers. When using the WhatsApp personal app, sending too many messages might put your account at risk. This is where WhatsApp business becomes the best option. It’s possible to showcase your business on the WhatsApp business app. You can use features such as the status to show a demo of your product and remember to build a trusting relationship with your regular and potential customers, give value and don’t expect every message you send them to make a sale or you might risk losing your customers. You can also use the WhatsApp web through WhatsApp web mirrors the WhatsApp personal app on your mobile phone. It saves you time. Today, WhatsApp is the most widely used messaging app. It is a free platform that anyone can use to send messages to anyone under WhatsApp contact lists. WhatsApp is the most popular messenger application which is widely used. 

WhatsApp has a very wide global reach. And by using the app you can talk to people and impact people in your country. You also get to have a great chance to reach your target market. With the help of messaging services, people communicate fast, active users are making use of the various features of WhatsApp and smart businesses are using it for their benefit.

Different ways to use WhatsApp as a marketing strategy

  • You can provide fast customer service to your customers. You can get in touch with their customers and respond to their enquiries and solve their issues right away. By doing this, your customers will experience great support from your business. After-purchase support is very much important for the customers if your product is great. But then your customer support is bad, especially when complaints arise, it will make your business be rated low by your customers, and it will ruin your business’s reputation and will turn off your potential customers.
  • Send exclusive discounts on WhatsApp.

 If your customers are aware of your WhatsApp business account you can use it to send them offers and promotions. In addition, vouchers or coupons can be sent as discount privileges to encourage your customers to purchase the product. People love getting discounts. so even if they don’t need your product for service coupons where they can get use discount will urge them to buy from you.

  • Send creative promotions to your contact list. 

WhatsApp isn’t limited to sending plain text messages to people on your list. You can send messages as videos which you can use to promote new products or services, as people love watching videos more than reading text products or still photo promotions. You can also share pictures that you have created for a particular campaign for upcoming products that your customers can look forward to. You can also share voice messages, if you prefer sending recorded voice messages, you can use WhatsApp to ask your customer you give a review of a product or service used by your business. 

WhatsApp Business

WhatsApp Business is a mobile application from WhatsApp, that is meant for small-scale businesses. It will be easier to respond to customers using the WhatsApp Business app. You can even set auto-replies if a customer sends you the same messages, and instead of answering the same question every day, you can set a default answer to such questions. this is very helpful if you are a very busy business owner who needs less time in handling thousands of messages every day. This business app will save you time. So you can spend more time on more important business activities. you can also present your business, by creating a business profile with all the necessary information that your customers will need if they visit your local business address, know more about the business or contact you. Facebook owns WhatsApp. So a feature of WhatsApp Business that is driving an increase from your Facebook page’s advertisements to your WhatsApp business account is available. So when your customers click the message button shown in your Facebook ads they will be automatically directed to your WhatsApp Business account page. Businesses can now enjoy the benefits of the features of WhatsApp Business, regardless if they are using an Android or an IOS mobile phone. They are both usable on both platforms. WhatsApp Business app charges the businesses on those messages which are not attended to for more than 24 hours. This feature encourages business owners to offer the best customer assistance and service, which would help in building a good trusting relationship with their customers. We all hate it if our inquiries for complaints are not attended to right away. This feature helps the customers, in getting their concerns addressed by these business owners in less than 24 hours using WhatsApp Business. There are features on the business app which are not available to the personal app.

Messaging tools

  • Pre-Defined Greetings

When someone sends a message on your WhatsApp business account for the first time you can automatically send them a greeting message. It serves as a welcome message for your customers on your WhatsApp business account. It will help improve your customer experience and customer satisfaction with your business. You can set your greetings relevant to what your business promotions are. You can also set customer support greetings as well. You can also collect leads using your greeting message. For example, inform them that you cannot respond at the moment and tell them to leave their name and email address so that you can get back to them within business hours. 

  • Away Messages

The away messages help inform your customers that you are not currently available to send the response at the moment. It also reassures them that you can reach them once your business is back from a temporary vacation or business activity. If you don’t enable this feature, your potential customers might lose interest in doing business with you. if they are informed that you are away for a specific reason and tell them when they can expect to receive a message from you, then they will be eager to wait for your response at the set date. 

  • Quick replies

WhatsApp quick replies are saved messages that you can easily use to send frequently asked questions. This helps you respond to users without typing the same messages to different contacts. Quick messages help improve your response time and it is easier to keep the same tone of voice when your business team is sending messages to your customers. 

  • Labels

Users can mark chats from their contacts with the label. it can help you categorize the chats you receive from your recipients. it will allow you to add labels and organise chats with the color coding scheme. you can set labels such as new customer, new order, pending payment, paid, order complete, and you can add more labels that you can customize for your business needs. 

  • WhatsApp Short Link

If you have customers, you can allow them to send a message and chat with your business directly. When you want to share your WhatsApp contact number faster, you can use the WhatsApp short link feature. Using a WhatsApp business app you can create a generated link to use for sending to multiple customers. 

  • QR code

You can also use a QR code and share them with your customers instead of using a link. This is useful when you have a physical store and you want to use this QR code so that your customers can easily send a chat with your business. this also saves them time rather than saving your contact number. you can also use this QR code on other social media platforms so that your visitors can send you a direct message on WhatsApp. 

  • Business Profile

Your WhatsApp business account should have details about your business including your business name, business category, description, business location, business hours, email address, and your website. Your business profile is important as your customers may check out your business profile before they choose your business.

  • Catalog

WhatsApp Catalog helps businesses share their products with their customers. It can allow your customers to enjoy online shopping using your catalog. Instead of sharing photos of your products with any potential customer, who asks about what products you are offering, you can save time by adding items to your catalog. It can allow your business to showcase your products on one page. it can result in a better customer experience and an improved shopping experience with your business. 

  • Using cart

With the use of carts, customers can place orders from businesses that have an existing catalog under the WhatsApp business app. Customers can place orders quickly, ask questions about the items in your catalog, and place an order for multiple items simultaneously. 

  • Collection

This feature allows businesses to organise their catalog and group similar items into categories. This is helpful for your customers to browse the items in your shop without scrolling through a list. 

  • Advertise on Facebook

Advertising is essential to promote your business. You can create an ad that can help you reach customers on Facebook and send them directly to your WhatsApp Business account. 

Social Media

“what’s the buzz? Twitter Paid Ads and why it’s for you”

The Advertisement industry witnessed an enormous boom in its growth over these past few years. The reason behind this is quite trivial considering the fact that this industry is very closely related to the e-commerce industry which itself had its uprisal in this past decade. Social media platforms became the new central pillar of media and television commercials evolved into Social media advertisements as the whole community dwells and roams much more often on this platform. Organic ads on social media like Facebook were a great opportunity for several commercial brands as they came free of cost and was having a good reach and conversion rate. However, realising this enormous potential of such ads Facebook itself reduced the reach of organic ads to promote their paid ads services which kind of forced several brands to actually settle for a paid ads setup.

But now the question was since we are already paying which platform would be the best to invest in? A study showed that there was a 0.1% increase in the paid ads services by facebook compared to Organic ads. Even though it’s kind of mim\nimal to an entrepreneur it still is a decent catch. However, the same study pointed out that Twitter paid ads to have double the conversion rates of organic tweets. Now, this is the real buzz of the business. The Twitter ads also provide a good range of services making them an exceptional option to invest in. Being in-stream unlike other platforms where the ads get pushed to the side, Twitter ads can guarantee you a much higher engagement rate and this is exactly what you want while getting in touch with your customer audience. Twitter also provides very simple ad formats including Promoted tweets, Promoted accounts and Promoted trends making it quite user-friendly for a brand.

With less than 140 characters here are the services you could use from Twitter ads to shoot up your conversion rate:

Lead Generation Cards

One of twitter’s most fantastic features and innovation-led generation cards are such a privilege for lead marketers. They assist you in collecting and understanding leads from within the tweet keeping the process hassle-free and neat for you and the consumer. A simple click on your call-to-action does the job and this simply makes the job extremely easy for you. With all the technical aspects of it covered and followed exactly as mentioned in a super simple step-by-step guide by Hubspot making these alluring cards will be a piece of cake for you.

This is one of the sole reasons we consider twitter ads to be such a blessing for a lead marketer. Being comparably cheaper and performing based on Twitter ads are going to aid you in growing a successful business.


A study by Convertro pointed out that around 87% of the responses to social content were made in a split second or that the amount of time a consumer would actually devote is quite lower than what you might expect.

So the idea is to come up with keyword-oriented, SEO content that would be tempting enough for your consumer. It needs to be catchy, appealing and most of all simple. It’s also quite sensible to use it along with your leading cards option because then you will have the liberty to choose whether you should have text or display the CTA button.

Some of the important things to keep in mind while creating your call to action are to make it responsive by asking a question or demanding action. It could be asking for a download, retweet or a reply. The idea is to have more personal interaction with the user so that you can indulge them and their thought process in your ad.

Custom Targeting

Yet another incredible service provided by Twitter is the targeting options they provide. Even if you have the right content in place it doesn’t reach the right audience then all your work and effort will be in vain. By using the option of custom targeting you can make sure to direct your ads to the kind of customer base you want to approach. 

Twitter allows you to do this targeting through keywords, interests, gender, location, language and specific mobile or desktop devices. However, none of these is the most appealing feature. Twitter also helps you to target users who are similar to your pre-existing customers hence increasing the chance of lead conversion, This tool can play a pivotal role in boosting your conversion rate and make your whole content strategy get applied more efficiently. 

There is also the option of Tailored audiences. It significantly aids you to direct your content to the right group of people by letting you create groups of existing and potential customers from email addresses from your customer relationship management database. Existing customers who probably already like and trust you are the best group to be targeted as you can expect a fruitful response from them.

With the rapid decline in the reach of organic ads as time passes and the slow increase in the pricing of competitive platforms like Facebook and Adwords Twitter is indeed the right option for futurist entrepreneurs. Even though Twitter has fewer users compared to the other competitors it was found by a study that around 34%  of twitter’s users are more active and log in more than once a day. Hence logically speaking the consumer crowd on Twitter is more to approach. By leveraging your Twitter lists you could really organize your followers and maximise your engagement. Twitter provides you with a beautiful opportunity to grow your business. The services provided are clearly oriented in a way so that the ad creator would reap the most benefits out of it.

Social Media

Advertising on Instagram: Become a Pro

In 2022, when social media is as diverse as it has ever been, the contender that’s the world’s 4th most used social media platform is Instagram, with over 1.5 billion daily users and over 2 billion total active users.

It’s no secret that mobile technologies have evolved exponentially over the decade, with over 77% of the world’s population having a phone now. These numbers are never facing down and they indeed prove a point that m-Commerce is becoming a bigger chunk of e-Commerce.

Now that you know the number of people roaming the social world of Instagram and taking a huge part in the business world, let’s explore the opportunities that will help you’re your business break its personal records!

Who’s the target audience?

Before knowing how to get started, let’s first introduce you to the audience that you’re expecting to reach. Over 60% of users on Instagram are from the age group 18–34, while you might question the significance of that, this is the same age group that accounts for over 60% of total online shoppers. 

While that raises a lot of eyebrows, another fact that might astonish you is that India accounts for the highest number of users on the platform. And if that isn’t enough to flabbergast you then the fact that the number of Indian users is increasing by 64% annually might as well do the job.

Apart from the incredible base of potential customers, Instagram is already on its way to becoming an indirect e-Commerce platform soon. Moving forward, let’s see how you can start with your own ad campaigns on Instagram and start to redirect the traffic to your online store.

How do Instagram ads work?

Instagram is primarily a platform to connect users to their friends, family, and influencers, but it also serves as a platform for creative artists and businesses. It uses the post and stories format, these posts are visible to people who follow you and to others as per your privacy settings.

If you’re a creator on Instagram, your content is more visible & discoverable to people who follow your niche. To advertise your post means to push your post into the more popular section and give it more reach. When you advertise or ‘promote’ as they call it, your post has higher visibility in the explore section of users.

Studies show that posts on Instagram have over 23% more engagement than on Facebook. Brands reportedly have over 4% of their followers engaging with their content, while these numbers are flat at zero on Facebook.

Moreover, you can link your page or catalog to your sponsored post for instant traffic or even conversion. You can also select what age group of audience located in what region views your posts more, giving you more control over your reach.

How to get started?

Now that you have a strong base of understanding of how ads work, let’s see how to get started with your own ads on Instagram. The platform is based on images and videos and almost all the content on the app is just another format of these two things. Talking about formats let’s take a look at them:

  1. Photos: Photographs conveying an expression, emotion, message, art, or information are the things that would trend here. Be your photos complex or simplistic, there’s a set audience for everything.
  1. Videos: Videos can be shared as posts, stories, or reels on Instagram and have a huge potential to reach users as video is the most popular form of content in the present generation. With the arrival of October 2021, Instagram ditched its original long video format app, IGTV, and merged it into Instagram videos. A while later, Instagram launched Reels in the late July of 2022, entailing the era of short video content which seems to be the most popular form of content right now.
  1. Carrousel: This is the format where you can chain multiple photographs, videos, or even links to your own website or catalog. More CTA (Call To Action) buttons or comments can be added as per your choice.
  1. Stories: Stories are one way of sneakily advertising your brand easier on Instagram. These are images or videos that have a short lifespan of 24 hours, after which they disappear. Instagram provided marketers with the option to place direct ads on stories, again having the liberty to insert a CTA button.

What’s trending?

Instagram has a lot of examples of advertisers using ads in genius ways to make them trend. Take, for example, the footwear-focused brand Nike, knowing that their primary audience is sport-loving, their posts are mostly of players caught in the moment, wearing their products, obviously.

Reels became the new trend as soon as it was launched. Carrying forward the lineage of short video apps like TikTok, reels featured short and long videos, which quickly took over the predecessor. 

Using visual information at its best is the key to success on Instagram. Optimization of posts to integrate your products, catalogs and website is the first step toward driving traffic to your page.

With new features rolling out every few months, stay updated with the new ways to connect with your target audience. Let’s now see the budget you’ll need to start advertising on Instagram.

What’s the cost of advertising?

Costing on Instagram isn’t fixed for a particular deal, you can carefully tweak your reach and call to action by the user and pay for the same. Simply put, it’s similar to pay per click, you pay for the type of response you demand from the user. 

Taking an average from the year 2021, Instagram’s cost per click clocks up to about $0.40 – $0.70 which includes every type of click, be it a like, comment, or share. Posts with URLs have a CPC of about $0.50 – $0.95 as of 2021. 

Any tips?

While social media translates to Influencers these days, it’s not limited to that. If you know that your target audience is the young or adult age group, then Instagram is a world of possibilities for you. 

You are the one who started your business and so if there’s anyone who knows your business the best, then it’s you. Take decisions on your own but seek advice from the experts or elites in the niche.

With that, we wrap up this short informative blog, subscribe to our newsletter to never miss premium content like this, and hush! You can find us on Instagram too 😉

Social Media

Tik Tok Influencers moving to Instagram, YouTube, and Roposo

The banning of Chinese app TikTok in India left a huge void in the digital advertising space for both brands and influencers. The micro-video sharing platform had 178 million monthly active users in India with an average time of 36 minutes per day spent on the app. 

When asked if they want to make a full-time career out in influencer marketing, 68.8% of influencers surveyed responded with a yes.’s top-up survey done post the ban of TikTok reveals that more and more content creators are now working to create or ramp up their presence on Instagram. Tiktokers were asked which platform they will move to in absence of TikTok. Influencer marketing statistics show that 55% of respondents will now be active on Instagram followed by 20% on YouTube. 

“But this shift will increase the cost of building brands on social media as well as make creating content expensive,” points out Vikas Chawla, Co-Founder, Social Beat. He explains the cost of doing influencer campaigns on Instagram is higher than TikTok so brands will have to shell out more to promote their content. Also, content on Instagram pays more attention to the quality of audio and lights whereas TikTok was more about capturing the moment live.

Homegrown apps like Roposo and Trell have also joined the race and are offering content creators free organic reach and the promise of promotion of their content. These platforms claim to have grown manifolds in the last few months. Roposo claims to have grown in India from 4 million before the TikTok ban to 64 million users now. Trell too claims to have crossed 45-million downloads with 22 million monthly active users and six million daily active users. From these upcoming platforms, 18% influencers who did the social media influencer marketing survey said they have created a profile on Roposo, followed by 5% on Sharechat.

Picsart, Canva, Inshot, Filmora, Lightroom, Snapspeed are some of the most preferred tools used by influencers to create content

Social Media

The Top Instagram Updates You Need to Know: April 2021

From new ad formats to Instagram Shop upgrades, and user-experience tweaks Keep up with the latest Instagram updates and more.

Stay ahead of Instagram trends and give your marketing that extra edge. Here are the new Instagram updates for April 2021. 

April 2021 Instagram updates

These are the top Instagram updates marketers should know about this month.

Instagram introduces Remix Reels inspired by TikTok Duets

At the beginning of April, Instagram added a “remix” option to Reels that allows creators to react to an existing public Reel. Similar features — Duets and Stitch — have been popular on TikTok for some time, inspiring Snapchat to test a remix option as well. 

Remix is enabled by default on Reels published from public accounts, but users have access to a disable option. When someone remixes a Reel, the original creator receives a notification.  

Story drafts may soon come to Instagram 

In late March, Instagram’s top boss Adam Mosseri and the app’s official comms Twitter account teased the release of a story drafts feature. “You asked and we’re delivering… story drafts coming soon,” said Mosseri

Most content, including Instagram Guides, can be saved o as a draft in the creation stage, except for Reels and Stories. According to screenshots leaked by mobile developer Alessandro Paluzzi, before exiting story creation mode, people will be given the option to save an in-progress Story to a drafts folder. Right now, users can “save” Stories by downloading them.

A save option could make it easier for people to add posts or pictures to Stories as backgrounds, which is currently something creators use hacks to do. 

Instagram Lite now available on Android in more than 170 countries

As of March, a lite version of the Instagram app is now available for Android users in more than 170 countries, including the United States. 

Designed to use minimal data and perform in areas with limited connectivity, the lite app does not include AR filters, Instagram shopping, ads, or the option to create Reels. It does still allow people to view Reels, which remain popular among lite users in India, where TikTok is banned. 

IGTV ads land in Australia and UK

Instagram began testing IGTV ads last year in the United States and will now expand tests to select creators in Australia and the United Kingdom. 

These mobile-first, 15-second video ads use a revenue share model much like on YouTube, with 55% of earnings given to creators. Instagram expects the format to be made available to more creators in new regions over the coming year. 

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How the Instagram Algorithm Works for Instagram Stories.

Typically, Instagram Stories that appear at the start of your feed are from accounts that you engage with the most, whether that’s through likes, comments, story views, reactions, or DMs.

The Instagram Stories algorithm also puts a lot of focus on timeliness, as it wants to make sure it’s always showing you the latest stories from your favorite accounts.

If you regularly engage with an account, their new stories will be bumped to the front of your feed every time they post — even if you’ve watched all their stories from the previous day.

So with this in mind, it’s a good idea to consistently post to Instagram Stories.

By posting to Instagram Stories more often, you have a better chance of reaching viewers as they browse their daily stories — and the more views you gain, the better your ranking will be.

Fortunately, regularly posting to stories just got a whole lot easier.

How the Instagram Algorithm Works on the Explore Page

Overall, the Explore page and the feed algorithm are quite similar — they both deliver content that Instagram thinks you’ll be most interested in, based on your prior interactions.

However, your Instagram feed will be made up of content from accounts you already follow, whereas the Explore feed will consist almost entirely of content from new accounts.

The Explore page is constantly evolving, with new topic categories and advanced search functionalities being introduced all the time.

For example, you can now search by keywords,as well as hashtags, to discover feeds of relevant content:

This suggests that the Explore page algorithm takes into account way more than just the tags on your posts, such as the actual visual content and words in your caption.

Fortunately, getting your posts onto the Instagram Explore page isn’t as hard as you might think.

The Explore page algorithm is essentially trying to serve people the best, relevant content. So by continually sharing great content with strong captions and niche hashtags, you’re already contributing towards your Explore page ranking.

For hashtag search results, Instagram prioritizes top performing posts:

These posts are curated by the algorithm based on an individual’s historical interactions.

On the “Recent” tab, hashtag search results are the same for every user — it’s a chronological list of posts that contain your searched hashtag.

TIP: If you’re a brand looking to get on the Instagram Explore page, it’s more important than ever to focus on your niche topics and use hashtags to help categorize your posts.

Social Media

How the Instagram Algorithm Works for IGTV Videos and Reels

The algorithm prioritises content from the accounts you interact with the most, as well as the type of posts you typically engage with For IGTV videos and Instagram Reels.

Instagram serves suggested IGTV videos and Reels in relevant Explore pages, beyond the home feed, including the new Reels tab.

Based on a machine learning model, this is based on what Instagram thinks you will like.

Give your IGTV videos and Reels the best chance of being seen by new (and existing) audiences –

For IGTV videos, you can share a 1-minute preview to your Instagram feed, increasing initial exposure and providing a positive signal to the algorithm.

For Reels, always share them to your main Instagram feed, and include several hashtags to boost their discoverability.

Whatever tactic you choose to focus on to improve your algorithm ranking in 2021, the most important thing is to keep engaging with your audience at the heart of your strategy.

Building a genuine relationship with your followers is the most powerful way to “hack” the algorithm and, most importantly, it will work wonders for your brand too.

Social Media

How to create a Facebook marketing strategy in 6 easy steps

Let’s take a look at some ideas to help you build a solid Facebook strategy to make the most of your Page.

1. Define your audience

To engage your audience effectively, you’ve got to understand who you’re talking to first. Get to know who your target audience is by asking yourself the following questions:

  • How old are your target followers?
  • Where do they live?
  • What kind of jobs do they have?
  • What are their challenges?
  • How and when do they use Facebook?

Of course, it’s also important to understand the general demographics of Facebook users. Then, once you’ve got a sense of who actually is using the platform and how that connects to your target customer, you can take a look at Facebook Audience Insights.

Facebook’s free, built-in Audience Insights tool will help you drill down into the nitty-gritty details about potential customers. You can use it to find information on things like:

  • Age
  • Gender
  • Education
  • Relationship status
  • Location
  • Language
  • Facebook usage
  • Past purchasing activity

After all, if you don’t have an idea of who you’re trying to reach, you’re unlikely to ever reach them.

2. Set goals

What does success look like for your brand? Sure, it can be tempting to look at Likes as the ultimate measure of achievement, but if they’re not part of a broader marketing plan, those likes aren’t much of anything. Sometimes they’re even called a vanity metric.

A strong goal that’s tied to your business objectives is essential for creating an effective Facebook marketing strategy. Every business will have different goals, but each should focus on actions that impact their bottom line.

This may include:

  • Generating leads
  • Increasing conversions on your website
  • Improving customer service

Once you’ve decided what you want to achieve, we recommend mapping out specific, measurable ways to get there. We recommend using a recognized goal-setting framework like SMART goals or the OKR goal framework. Check out our post on social media goal-setting for more details and some inspiring examples.

Every post, every comment, every ad you create on Facebook should ultimately be in service of your goals. To keep yourself on track, it’s a good idea to create a Facebook mission statement for your brand, as well as a Facebook style guide that can inform a consistent look, feel and voice for all of your content.

(Sorry to give you so much homework, but successful marketing takes a little sweat sometimes. Work it!)

3. Plan your content mix

You’ve got your target audience. You know your goals. Now it’s time to craft those posts.

Determining the right mix of content takes trial and error, but a good rule of thumb is to use the “80-20 Rule”: that means using 80% of your posts to inform, educate and entertain, and the other 20% to promote your brand.

That’s right: not every post should be about how great your company is. That gets old fast, like a friend’s new boyfriend talking about Bitcoin through your entire birthday dinner.

Instead, aim to provide value and build relationships with your followers. Give them content that they’ll enjoy regularly, and they’ll be more open-minded to hearing about your products and services when you do bring them up 20% of the time.

Another option to help guide your content mix is the social media rule of thirds. Under this school of thought, one-third of your content should share ideas and stories, one-third of your content should involve personal interactions with your followers and the rest of your content can promote your business.

Whatever specific numerical mix you wind up with, the goal is to balance promotional material with value.

Hot tip: Facebook punishes brands that push sales too hard. The algorithm is not a fan of self-promotion, as it turns out. The platform wants to prioritize meaningful, engaging content… not just coupons.

Once you’ve decided what to post, deciding when to post it is your next step.

You can glean some insight on engagement from Page Insights, but our research shows that the best time to post on Facebook is at 6:15 AM and 12:15 PM PST on weekdays.

Whatever your schedule, keep in mind that it’s important to post consistently.

Create a content calendar to help balance your mix of content types, and keep your frequency organized. This free content calendar template is one way to stay organized; the Hootsuite Planner is another great resource.

For more strategic planning ideas, check out our post on how to create a social media marketing plan.

4. Optimize your Page for engagement

Whatever your Facebook marketing goal may be, it’ll be tough to achieve it if no one knows your Facebook Page exists.

That’s why it’s important to a) get people to your Page in the first place and b) compel them to interact once they get there.

This video shares some great ways to fully optimize your Facebook Business Page for success:

Expert tip: give a little extra love to your Facebook Page cover image. This is the first thing people will see when they visit your Page, so it better look good!

One easy way to help people find your Facebook Business Page is through cross-promotion. Help people who are already interacting with you on other platforms find you on Facebook by linking to your Page in your email signature and newsletter, and incorporating Facebook Like and share buttons on your website or blog.

To get those views, Likes and Follows rolling in is a little less scientific: you’ve got to create highly shareable content. Posts that are valuable and entertaining will (hopefully!) inspire followers to share with their friends.

To build engagement, it’s important to remember that you get out of Facebook what you put into it. You need to be engaged, too, if you expect your followers to be.

Responsiveness is a highly valued attribute of brands, so get chatty. Reply to every message and comment, answer questions, and keep content up-to-date. (In fact, you should be scheduling a regular audit of your Facebook Page to check for and remove any outdated content. Your About section should always be accurate, up-to-date, and on-brand.)

5. Consider using other Facebook tools

Once you’ve gotten comfortable with running a Facebook Business Page, there are plenty of additional ways that brands can find opportunities for engagement beyond posts and comments.

Facebook Business Manager

To take your Facebook Page to the next level, it’s helpful to set up Facebook Business Manager, too. Facebook calls it “a one-stop-shop to manage business tools, business assets and employee access to these assets.” How can you resist?!

In simpler terms, Business Manager is a tool that allows you to manage your organic and paid Facebook posts. It also allows you to work effectively with team members and outside contractors and agencies.

We’ll walk you step by step through the set-up process in our guide to using Facebook Business Manager.

Facebook Groups

Groups are another great “extra credit” tool you can use to drive engagement. In a way, Groups are like the online equivalent of your favorite coffee shop or community center. They are digital spaces for people to share information and ideas… and hopefully, a passion for your brand. With more than  1.4 billion people using Facebook Groups every month, it’s an audience too large to ignore.

You can also use Facebook Groups to showcase your expertise and provide added value to your fans, with bonus content or special deals that are just for “members.” This is a great way to build trust and ongoing loyalty.

We’ve got instructions for how to set up your own Facebook Group right here if you’re ready to add this tool to your Facebook Business Page toolkit.

But if people are passionate about your brand, you may not even need to create a special space for them to gather: sometimes fans will create their own Facebook Group with a focus on your brand. If you do discover such Groups out there in the world, it’s a good idea to join so you can keep an eye on the conversation, and make sure any misconceptions or negativity are nipped in the bud.

In general, though, fan-made Facebook Groups are an amazing sign that you’re doing something right. Lucky you!

Facebook chatbot (a.k.a. Facebook Messenger bot)

Facebook users exchange 20 billion messages with businesses every month. Twenty billion! If you’re not available for conversation with your customers through this platform, you may be missing out on an opportunity to connect.

It’s not just about simply having Facebook Messenger set up, however. It’s about being supremely responsive to customer messages. Facebook’s research shows users expect a business to respond almost immediately. One surveyed Facebook user said he would only wait 10 minutes for a response before moving on to another brand.

The solution to these expectations? Chatbots: automated response tools that are always on to help an interested customer, like this one from

6. Incorporate Facebook ads and the Facebook pixel

So you crafted the perfect post: the wording is just right, the imagery is outstanding and the question is super engaging. Here’s hoping your followers actually see it.

That’s right: not everything you post on your Facebook Page will reach your followers on their news feeds. You might be surprised by the percentage of followers your organic posts will likely reach:

  • For Pages with fewer than 10,000 followers: 8.18% organic reach
  • For Pages with more than 10,000 followers: 2.59% organic reach

For better or for worse, the Facebook algorithm prioritizes posts from users’ friends and family. This means that businesses and brands sometimes just can’t stand out from the crowd.

Sometimes, your great content just needs a little boost. Fortunately, you can extend your reach without breaking the bank using Facebook Ads.

Like traditional advertising, a Facebook ad is content you pay to share with a specific, targeted audience. The goal is to get your brand in front of the right eyeballs, whether your goal is to build brand awareness, engagement or traffic.

A Facebook pixel is a simple piece of code that you place on your website to:

  • track conversions from Facebook
  • remarket to people who have already visited your website
  • build targeted custom audiences for future ads

As soon as you place it on your website, the pixel will start collecting data. That way, whenever you are ready to advertise, you’ll have powerful information at your fingertips for retargeting campaigns.

How to measure the success of your strategy with Facebook analytics

Successful Facebook marketing requires maintenance: this is not a set-it-and-forget-it situation.

Tracking and measuring are essential, so you can understand what worked and what didn’t. That way, you can learn, and tweak, and try again so your strategy is constantly improving.

You can track audience engagement directly through Facebook Insights, which measures metrics such as…

  • likes
  • reach (how many people saw your posts)
  • engagement (how many people liked, clicked, shared, or commented on your content)
  • which of your posts result in people unliking your Page

Additionally, Facebook Insights will help you determine which types of posts work best for your Page, so you’ll know if your current content mix is working.

Outside of Facebook — actions like purchases or other website conversions — need to be tracked with external tools like Google Analytics, Hootsuite Impact, UTM parameters, and Hootsuite Insights.

All that being said… don’t be overwhelmed! We’ve created a detailed guide that walks you through the process of tracking the return on investment of your Facebook marketing.

Tracking your progress isn’t just about counting your wins and celebrating successes. It’s about clocking what’s not working, too, so that you can make adjustments when necessary. Data will show you what you should keep doing, and which tactics you need to tweak. And through a continuous loop of goal-setting, measuring results and tweaking your strategy, you can improve your performance over time.


We know, we know: there’s a lot to learn when it comes to Facebook marketing. But the good news is you can get started without investing a dime.

So get in there, get your hands dirty and learn as you go. More complex strategies and campaigns will be there whenever you’re ready to take things to the next level… and our dozens and dozens of resources and guides will be here waiting to help you, every step of the way.