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Leading the Digital Revolution – Facebook

The spring of 2006 brought a wave of a digital revolution, rising from Massachusetts USA, this wave gradually engulfed the whole world. People were ready to connect with their long-lost friends around the world. If that wasn’t enough, you could constantly know what all your friends are doing during the week. This quickly became the century’s biggest trend, this was Facebook.

As of now, Facebook (renamed Meta) owns a big chunk of the major social media market, occupying big names like Chainspace, WhatsApp, and Instagram. Mark played smart, not just with the technological developments, but also with the market acquisition, spending more than $23.3 billion in the process, for a quick comparison, that’s more than Zimbabwe and Maldives’ combined GDP!

That said, the trust that Facebook had in its users has never been the same over the years as the brand and founder constantly get listed in a bunch of acquisitions all around the world, ranging from data privacy to many suspecting that Facebook listens to all its users.

However, leaving the controversies aside for the ones interested, there’s a lot to learn from the ways of the brand and how you as a digital marketer can put all of the learning into phenomenal use. Through the hard times of exponentially growing competition, let’s see how Facebook managed to retain the power it still has in the market.

Strategies to Success

Throughout development, Facebook has undergone nothing less than a metamorphosis. Starting from a medium to stay connected to your friends, to becoming a hybrid marketplace, game zone, organization hub, and whatnot. 

Regardless of the continuous change, it showed that the most important factor for constructive change is sticking to your values. Facebook still, to its baseline, is an excellent way to stay connected with your people. Also, staying relevant isn’t always easy while also accompanying constant change. Keeping that in mind, let’s take a look at the chain of strategies Facebook used to develop itself into an immortal name in the industry.

  • Constant tech developments
  • Market acquisition
  • Tackling competition
  • Sticking to the concept
  • Evolution
  • Secret marketing

We’re sure you already have a lot of thoughts bubbling up in your head right after reading these titles, but let us shed some light on how these unique strategies were put to optimum use.

Constant tech developments

Since the start of the company, its founder, Mark Zuckerberg has barely left any room for improvement. Any possible upgrade to the company was instantly added on without thinking twice of the consequences on the performance or budget, love or hate—this has been by far the strongest driving force for Facebook.

Market Acquisition

Mark has an excellent team of marketing geniuses working alongside him, taking the next right step and avoiding wrong decisions are the key skills of an elite strategist. Having a big share in the market always helps, when you have a bigger market share, you have a bigger community, a bigger following, and thus, a bigger user base.

Tackling competition

This big strategy goes unnoticed by a big part of the Facebook user community. Since its early years, Facebook has been putting a lot behind acquiring the next big thing. When you’re the big name in the market, the easiest way to tackle competition is by owning your competitors. As discussed earlier, Facebook has spent over $23 billion, in just acquiring the potential competition, resulting in not just a bigger community, but also obliterating the competition.

Sticking to the concept

This goes without saying, Facebook has stuck to the basic concept of connecting people even after these years of changes and development. It still reminds you of the early years and even if the potential of UI development is virtually unlimited, Facebook decided to never shift a lot from their initial look, the interface still has almost the same look with just little aesthetic changes that were obvious with time.


While acquiring your competition and constantly investing in technological developments is obvious and sticking to base value is necessary, evolution is the third aspect of growth. With time changes era and with the era, trends change. Opinions, choices, values, and fashion, everything changes with trends almost every year and every decade faces a completely visible change in lifestyle. Facebook did an amazing job at integrating the upcoming trends at an appreciable pace and also keeping the user intent alive. Acquiring brands like GIPHY, Beatsaber & many more was a sleek part of this strategy. This goes down as one of the most underrated but effective strategies.

Secret marketing

And at last comes the controversial side of the coin, occupying a little section but enough to express it all. Throughout the past years, Facebook is accused of many things which we won’t list down due to the existence of opinionated polity. But one conspiracy opinion states that all this is fabricated just so as to keep the name of the brand in highlight at all times. This might sound funky but is evident with enough obvious incidents. The brand is always on the news, always in limelight, be it positive or negative, it’s publicity at its finest.

Regardless, what we need to learn from Meta, is the elite configuration of strategies and always keeping up with the world’s pace are two of the key secrets to success.

With that, we conclude this amazing article and you are free to leave your opinions down in the comments down below. Make sure to subscribe to our newsletter for similar informative content. See you on the flip side!

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How To Kickstart Your Digital Marketing Career

Everyone thinks about the next steps in their profession at various points. You might be thinking about moving up within your present company. Maybe you’re looking at opportunities with other businesses. Or you might even be thinking about making a total change and starting your own business or pursuing a completely different career path.

Ten essential themes from their wealth of knowledge have been condensed by us in order to assist you to plan your professional path and sharpen your marketing abilities.

  • Enhance your soft talents
  • Analyze your SWOT.
  • Share a narrative.
  • Have no qualms about accepting feedback.
  • Be aware of your ideals and attitudes.
  • Determine your goal.
  • Recognize your potential to contribute
  • Combat impostor syndrome
  • Never presume that you are overqualified.
  • Never accept rejection.

1. Work on soft skills

It goes without saying that you must show that you possess the skills and abilities necessary to perform the job when applying for any position. However, so-called “soft talents” are gaining significance in hiring. These soft skills, including communication, time management, teamwork, emotional intelligence, public speaking, and strategic thinking, can be applied to every position.

Whatever position you have, you should make an effort to develop these talents, even outside of the office. Perhaps you wish to improve your teamwork abilities or work with a group as a volunteer to achieve a common objective.

2. Perform a SWOT evaluation

A firm may clearly understand its position in the market by doing a SWOT analysis. You can also perform a SWOT analysis of yourself personally, though. In particular, as you get ready for your next job move, this can help you discover your talents.

If you have trouble identifying your abilities, get input from coworkers or reliable friends. After selecting respectable individuals, compile information about yourself.

Advice: Focus on enhancing your strengths once you’ve discovered them. Obtain examples of these strengths in use so you can bring them to your upcoming interview.

3. Share a narrative

You must sell yourself during an interview, and one of the best ways to do this is by sharing a memorable experience. You should be able to create a breadcrumb trail of your strengths in use from your SWOT analysis. By giving specific examples of how your abilities impacted the business, you may give your story more substance.

Have a set of referees on hand who can “back up” your claims. Don’t just rely on recommendations from LinkedIn. Who will be your persuasive spokesperson? Furthermore, do not wait for the recruiter to request references. During the interview, offer them!

4. Do not be reluctant to accept criticism.

Finding out about your abilities and how much people like you might feel really good. Be prepared to hear some unfavourable comments when asking for input, though. Sometimes we need to be reminded of our own weaknesses because we are oblivious to them.

Actually, one of the most crucial soft skills to master is being open to criticism. It’s crucial to be able to demonstrate to a potential employer that you take constructive criticism to heart and work hard to better yourself.

5. Recognize your principles and attitudes

Many firms recruit people based on their values in addition to their abilities, competencies, and soft skills. Because of the shift toward values-based hiring, it’s critical that you are aware of your own views and values. This can entail setting off on a voyage of self-discovery to learn what is truly essential to you.

Companies seek employees who “fit in” with their corporate culture and have the right attitude to succeed at work. You must demonstrate the attitudes and principles that the recruiter will identify with during the interview. Show them your excitement for the role and your passion for the industry.

6. Understand your goal.

You frequently inquire, “What does this business expect from me?” when applying for a new position. What I desire from this work, though, should also be a question you consider. The significance of understanding your purpose is emphasized by life coaches and wellness specialists. Once you are aware of what drives you, you may work to make decisions in life that are consistent with that goal.

Living a purposeful life is crucial during the hiring process. When looking for a career, what factors are crucial to you? Do you desire the option of working from home? Is pay the deciding factor? Or is it more crucial to be respected and given the freedom to handle your own work? Some people have a more general goal, like getting a profession that allows them to find a healthy work-life balance. 

7. Recognize how you can add value.

Companies don’t only employ people to play a role. They are seeking individuals who can benefit the company. They are seeking individuals that will blend into their culture and share their ideals.

You can determine whether there is common ground between your values and those of the organization by investigating it and doing a self-analysis. Think about how you may benefit a company and assist it in standing out from the competition.

8. Get through the “Imposter Syndrome”

Unexpectedly many people believe that they can’t perform their jobs effectively. This inferiority complex, also known as impostor syndrome, results from the conviction that someone is “winging it” at work and will eventually be exposed as a dishonest con artist. They might think they got the position by accident and that they will eventually be “found out.” They feel inferior when they judge themselves against their coworkers.

This might become a significant barrier throughout the hiring process since you could secretly doubt your ability to perform the job for which you are applying, and this uncertainty might show in the interview. Keep in mind that if the company didn’t think you could do it, they wouldn’t have asked to interview you.

9. Don’t think you have too much experience.

When you make adjustments later in your career, you likely have years of experience and skill under your belt. You could wish to change your professional path but you think that you are currently too qualified for the positions you are interested in. This might be a concern during the employment process since employers could be hesitant to choose candidates who seem overqualified.

Once more, it’s beneficial to be open and honest with the recruiter about your worries. Despite the fact that you could seem overqualified for the position, assure them that you are still interested in it. Describe why you believe accepting the position is the best option for you at this point in your career. And put their minds at ease regarding any doubts they may have about your willingness to report to people with less experience than you. 

10. Rejection is not acceptable

In life and in work, dealing with rejection is difficult. But what’s this? You might not have to accept it, though!

Once you’ve given yourself some time to recover from your initial disappointment, your next move should be to figure out why you were turned down. Your capacity to take criticism will come in handy at this point. Demonstrate your resolve by listening to the reasons why you were rejected. The next time you apply for a job, keep this information in mind.


Keep the door open as well. Inform the company that you are still interested in the position or others that are similar. Request a second chance if the post becomes available. Be passionate about the position.

Digital Media

Digital Marketing for B2B

This might be a challenging question, especially when you are facing several marketing challenges. There are so many things that you need to think of and plan if you want to achieve success with your B2B business. 

With so many businesses focusing on digital marketing, your company must find ways to stand out and build trust with potential customers. If you’re ready to take your B2B business up a notch, read on for 6 effective digital marketing strategies that will get you there quickly!

If you want to achieve this, you’ll need to understand the digital transformation process and how it impacts your business. With this in mind, let’s take a closer look at the role of digital marketing.

How Digital Marketing Works

Digital marketing is the process of developing and maintaining a relationship with your audience through creating, accessing, and sharing content on digital channels such as social media, email, chat, and other forms of communication that are open to your audience. 

As a marketer, you must be able to integrate all these different channels into one cohesive message. This requires good communication skills. You must be able to effectively communicate with all audiences—including B2B ones—and ensure that everyone understands what’s happening in your company by using the right tools. 

This requires creative thinking and data-driven communications that are integrated into a consistent experience for the entire environment. The key is to build relationships with people who can help you accomplish these goals.

Building Relationships

You need to understand how well each person understands what you’re selling or helping them do so they can make their voice heard in their own way—for example, by creating content for social media or interacting on an e-commerce marketplace site; by providing feedback; by offering advice

In the B2B world, things can get a little tricky. It’s not as simple as reaching out to as many people as possible and hoping they’ll eventually buy your product or service. In fact, something like that will probably backfire on you.

 Instead, B2B requires a more strategic approach to digital marketing. You must think about who your target audience is and how to reach them authentically without coming across as salesy or unprofessional. 

After all, no one wants to be sold to all the time! So we’ve compiled a list of 6 effective digital marketing strategies for B2B businesses that will help you grow your business in the right direction while keeping it personal and professional at the same time.

  1. Consistently publish quality content

It sounds obvious, but it’s important to remember that you have to have content for your B2B marketing strategy. Most B2B companies focus on content about their product or service. You, however, can also publish helpful blog posts about your industry and your customers. 

As you create these blog posts, make sure they are consistent with your brand and that they are of high quality. Always aim for above 80 percent quality on your blog posts. This will keep your readers coming back for more and will help you build authority and trust in your industry. 

If you have a marketing team, make sure they have scheduled content creation times each week. This will ensure you have a consistent flow of content to keep your readers engaged and it will take some pressure off you as the marketing director.

  1. Integrate email marketing with lead nurturing

Email marketing is a great way to nurture leads and create a one-on-one relationship with your customers. Think of email marketing as an ongoing conversation with your B2B leads. You want to constantly be engaging with them and building trust through your content and emails. 

To engage with your leads and nurture them, you can create email sequences where you send emails at different stages of their journey with you. You can send emails to new leads right away to let them know you exist and are here to help.

Sending emails to your leads at various stages in their journey will help you increase your conversions and sales as your leads trust you more and become customers. You can use email marketing software like HubSpot or Convio to create email sequences, send emails, and track your results.

  1. Implement ad automation with personalized ads

Ad automation with personalized ads is a great way to scale your B2B marketing efforts and make sure you’re reaching as many people as possible. You can do this by creating several ad variations with different calls to action and different audiences. 

As you run these ads, they will show up in different places across the internet. On social media, on Google and other search engines, and on third-party websites and apps. As you run these ads, they will also personalize the ad for each person who sees it based on what ad they were shown and what they click on. 

This way, even though you’re running one ad that is being shown to many people, everyone sees an ad that is relevant to them. You can use advertising automation platforms like Sprout or HubSpot to set this up and scale your ad campaigns.

  1. Create SEO-optimized Quality Content

This may sound similar to the content creation strategy above, but there is a difference. The consistent publishing of quality content will help you to rank higher on search engines like Google. As you write blog posts, you can include keywords that are relevant to your industry and product or service. 

You want to make sure these keywords are natural and not forced. When you write, allow your readers to be your focus and not the search engines. Then, when you publish your blog posts, you will use SEO best practices like title tags, meta descriptions, and other elements designed to help your posts rank higher. 

This will help you reach more people in your industry and people who are looking for your products or services. This will also help you reach more leads and increase your sales.

  1. Leverage LinkedIn for B2B Marketing

LinkedIn is a great place for B2B marketing. It is a professional network where people go to learn about their industry, see what their peers are doing, and network with people in their industry. This is the perfect place for B2B marketing!

You can join groups related to your industry and post helpful content like blog posts or articles. You can also comment on other people’s posts and engage with your industry. You can also look for people in your industry and try to build relationships and make connections with them. 

This is a good idea because you don’t want to spam people with sales pitches. You want to engage with them and help them. This is especially important if you are looking to build a long-term business relationship.

  1. Build a Solid Brand

We’ve talked a lot about building relationships with your leads and prospects, but what about your brand? Your brand is the first thing people see when they come across your business online. It is the image you create and the reputation you have. 

When you are marketing yourself, you want to make sure you are building a strong brand that is consistent across all your marketing channels. You do this by having a clear mission, creating a strong logo and brand colors, and defining your voice. Your mission statement is a one or two-sentence statement about what your company does and what problem it solves. 

Your logo and colors are the visual elements representing your company. The voice is how you speak to your audience. It is how you write your content, tweets, and posts. It is how you communicate with people. When you are building a strong brand, you are creating consistent connections with your leads and customers.

Summing Up

Digital marketing is an essential part of any modern business. It’s how you reach new prospects and introduce your brand. That being said, you can’t just start posting on social media and expect people to find you. 

You need a digital marketing strategy that’s tailored toward your audience, and one that considers the various channels available to you. With the right mix of content, targeting, and timing, you can build a strong online presence and generate leads for your business.

Now that you know how to get started with marketing for your B2B business, take a moment to subscribe to our newsletter for similar informative content. You can drop down your questions in the comments below or contact us through social media.

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Digital Marketing Transformation Roadblocks

Digital marketing transformation is a process. It’s not something you can do overnight (or even in a month or year). It involves change, which means resistance, friction, and challenges along the way. 

You cannot just expect to magically transform your marketing department; you have to work at it every day. Many obstacles stand in the way of digital marketing transformation –at every step of the process. 

If you’re serious about making progress, you need to know what those roadblocks are and how you can overcome them. Read on to know the 6 most challenging roadblocks to Digital Marketing Transformation and how to overcome them.

  1. Lack of budget and resources

The first thing that comes to mind when thinking about obstacles to a digital transformation is a lack of budget. This can be a big problem, especially for smaller companies that don’t have the budget in place to invest in digital marketing. 

Ideally, you want to put around 25% of your marketing budget towards digital channels. But if you don’t even have that percentage allocated to digital marketing, then how are you supposed to implement a digital transformation? 

While you didn’t expect it, there are many ways to square off the situation. One, you can do a proof-of-concept to show that your solutions are effective, and then seek funding based on that. Two, you can partner with an agency with the resources you need to scale. 

Another way around it is to use the in-house resources you have by outsourcing non-core activities. Lastly, you can buy in from the C-level, including your CEO and CFO. Convince them that this is where the future lies and that you need funding to get there.

  1. Change Management is your biggest obstacle

You can have the best ideas and most sophisticated technologies, but if you don’t have buy-in from your team, you’re not going to get very far. Whether you’re managing a digital transformation in-house or through a consultancy, you need to instill trust in those around you that this new approach is going to be better than what they’re currently doing. 

You need to show them that you’re not just here to “fix things”, but that you’re actually looking to improve their situation – and that of the company as a whole. This is why change management is the biggest obstacle to digital marketing transformation. 

If you don’t do a good job at managing the change, you might overwhelm your people. Or, you might end up with a lot of pushback and resistance that could potentially put your transformation on hold.

  1. Lack of talent

If you were to poll marketers about their biggest challenge, many would say that they need more talent. The sad truth is that the digital marketing industry is short on good people – especially skilled professionals who can handle complex marketing transformations. 

If you’re managing a transformation in-house, you need to be very careful that you don’t bite off more than you can chew. You don’t want to take on tasks that are way above your level and lead your organization to fail. If you’re hiring an outside agency to help with your transformation, then you also need to make sure you have the right talent on the job

If you’re not sure about the need for a particular post, or you’re struggling with the quality of the work, try hiring a freelancer for the job. Once you’re comfortable with spending more, shift to regular employment if the freelancer is ready for it. You want people who are not just skilled, but who also have the experience needed to handle your situation.

  1. Data quality is a big issue

Data quality is a huge issue when you’re going through a digital marketing transformation. Whether you’re implementing new technologies or just trying to normalize your data across platforms, you’ll probably run into issues with data quality. You may have data that are not up to date, that doesn’t have the right attributes, or that has issues with quality. 

If you don’t fix these problems, they could cause serious issues when trying to give your organization a comprehensive view of customers. If your data isn’t standardized, you may have issues when trying to combine datasets from different sources. This is a challenge organizations will face as they move toward a data-driven marketing approach.

One way to overcome this challenge is to adopt a data-first approach. First, you have to identify the core questions your marketing team needs to answer and then find ways to get those data points. Once you have those data points, you can start cleaning, formatting, and linking them together to create a data lake.

  1. Brand fear and organizational silos

If you’re working in a large organization, you might notice that not all departments are on the same page. Marketing teams are often siloed from one another. In addition to that, a lot of people are afraid to “step out of line” and get creative or try something new. You need to find a way to overcome both brand fear and organizational silos. 

You might find that some departments are resistant to the changes that digital transformation could bring about. Or, you might find that there’s just not a lot of communication between departments. This can be a huge problem when trying to implement a digital transformation. 

Silos can form as a result of brand fear. One particular department could actually cause problems for the rest of the organization if it is trying to protect its brand or fear changing. Marketing transformation leads to change, so you need to make sure that other departments understand this and are on board with the changes you’re making.

  1. Marketing Budget 

One of the most infamous and talked about issues in digital marketing is the marketing budget of the organization. Small, medium, large or non-profit, every organization’s marketing budget becomes the gap between the seller and the audience. Marketers often seem to forget to integrate the legacy line of business applications.

While many factors affect the brand’s reach to potential customers, and some of them are almost free to implement and manage, reaching your target audience with guaranteed success comes at a cost that almost every organization struggles to get over. For more than half of all businesses, budget is the primary roadblock to marketing. 

Organizations should consider investing in platforms just as much as they invest in traditional marketing ways. One way to go around this hurdle is by pre-planning your budget. Every little consideration plays an integral part in the final marketing budget, be it intern training costs or software maintenance costs.


Digital marketing transformation isn’t easy, especially if you’re trying to do it in-house. But it’s something that every marketing team needs to do. If you want to stay relevant in the future, you have to make this transition. If you’ve been putting it off, it’s time to make some serious changes. 

Luckily, there are many resources out there that can help you. What’s important is that you understand what the main roadblocks are and how you can overcome them. You’re on your way to digital marketing transformation success if you can get buy-in from the C-level, instill trust in your team, and address data quality.

That said, if you found this article informative, consider subscribing to our newsletter, you can even spot us on social media and seek guidance, it’s free!

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