why you should consider developing a social media strategy
The social web still is growing fast - Improved mobile connectivity globally has increased ‘on the go’ social activity, from catching up on friends’ updates to sharing content and watching a video.
Purchasing decisions are influenced by social media - If the first era of social was audience building and engagement, the current era is focused on commerce and personalization.
Lack of strategy hands the advantage to competitors - It’s uncommon to find an organization without a social presence and increasingly companies are developing clear social strategies aligned with business goals.
Your customers are active on social media - Mobile, social and the underlying technology have combined to provide an environment in which people can access, use and share information on their terms.
There are key influencers in every social network - Don’t underestimate the power of peer and/or influencer recommendation. If you’re not part of their world, you’re not relevant. You risk losing mindshare to more socially aware competitors who are willing to be bold and innovative in their marketing campaigns.
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What is a social media strategy ?
In simple terms, a social media marketing strategy identifies how your organisation should use social media to achieve its goals for external communication. Your plan will outline the platforms you need to use, the objectives you’re aiming for, and the techniques you want to address.
It is an outline of the content that your business will post, the responsibilities of your social media team, and the social media channels you will use to promote your business. A social media strategy includes social media goals that complement your business' overall digital marketing strategy.
Your social media strategy is your master plan for how you create, post, and engage with your social media content. It encompasses your social content guidelines, posting cadence, social media marketing campaigns, creative plans, and engagement strategy that promote your business and brand.
common mistakes brands make when putting together a social media strategy
when you decide to develop your integrated marketing strategy , here are few challenges we help you overcome when defining your social media strategy.
Not having a social media marketing plan - Creating a social media marketing plan might seem like an obvious thing to do, yet many companies fail to do so. Come up with a list of specific objectives you want to achieve, then create a budget and an easy-to-follow plan of action.
Not defining your target audience - Not everyone on social media will fit your brand. Defining your target audience will let you concentrate your social media marketing efforts on people who are genuinely interested in your product.
Failing to engage in conversations - It doesn’t matter how many updates you add to your social media channels; if no one comments or shares them, it is all a waste of time.
Relying too much on automation - Automation can be a lifesaver. Yet, if you become too dependent on automation, you might lose the human touch around which your brand persona thrives.
Promoting yourself a lot - To stand out on social media you must be sociable. If all you do is promote your content, many social media users will grow a disliking for your brand.
Not tracking analytics - Your strategy book should be a living document. You have to keep improving it. But for you to do this, you must be in a position to see the impact of your past actions.
Treating all social media platforms the same - Each social media platform is unique. You must learn the language of each platform so that you can speak to the users in a language that they will understand.
Best Practices to keep in mind when determining your social media strategy
Post diversified content Imagine your social media accounts like a playground. And picture your content as the toys in it. People tend to get bored or exhausted from having the same content delivered in their feed from the same brand.
Have specific content strategies for each social network Certainly, a must-apply tactic that counts among best practices for social media is to optimize your content for each channel.
Conduct a social media audit Conducting a social media audit means running an analysis of all your social accounts and using cross-channel data to understand your results better and improve your overall social strategy.
Track on engagement data In the social media scene, as we know it, engagement is - hand to our hearts - the most monitored and the most relevant KPI, whether we're looking on TikTok, Instagram, or any other social media platform.
Analyze your hashtags Moving on, we cannot refer to social media marketing best practices without mentioning the importance of analyzing your hashtags.
Research your influencers Every marketer should know that when choosing an influencer for a brand, you must not only look at the influencer's fanbase and choose the ones with the biggest following.
Upload videos directly into the social platforms Something that cannot get unmentioned is the importance of posting more video content on all your social media networks.
When done correctly, a social media marketing strategy can:
Drive crucial traffic - Traffic creates leads, leads create conversions, and conversions create profits. social media comes in, when it comes to keeping your customers updated on what’s happening within your business, establishing brand personality, and improving brand recognition.
Help you build the right relationships - by making sure that you’re finding the right followers, on the right platforms for your business. This means less time and budget wasted on potential leads who might not be beneficial or profitable to your company.
Maintain brand image - when you’re working across multiple platforms with multiple people posting, it can be easy to lose track of your brand voice. Because maintaining brand image is crucial, a social media marketing strategy can help to ensure that your image remains strong from one location to the next.
Outshine your competitors - With a social media marketing strategy, you can take that to the next level by evaluating what your competitors are doing, and identifying gaps that you can take advantage of.
Improve ROI - A social media marketing strategy can help you identify which aspects you need to measure in your social platforms to determine success. If you’re not reaching your goals, then you can also build on, or adapt parts of your strategy accordingly to improve your results.
why we are the best people to do this for you ?
We understand that you’re looking for partners, not vendors. That’s why we focus our energies on adding value to your digital marketing strategy. By treating every piece of work as a new challenge, we break it down to produce something that is innovative, strategically sound, and fun.
if you’re looking to measure the effectiveness of your digital marketing effort, there aremany tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital experiences for your customers.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.