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The Impact of COVID-19 on Digital Marketing Strategy | Arpanarghya Saha

What was the impact of COVID-19 on your digital marketing strategy, How did it impact business and what did you have to tweak or improvise to get things going.

What was the impact of COVID-19 on your digital marketing strategy, How did it impact business and what did you have to tweak or improvise to get things going, excerpts from a Q&A Session With Arpanarghya Saha , Chief Digital Officer, Nippon India Mutual Fund

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A Digital Junkie, Brand Consultant & Solutions Architect, by Day. Techno / Psy Evangelist. by Night Traveller Nomad Driver & Explorer For Eternity
AI copywriting and PPC performance
Content Marketing

AI copywriting and PPC performance

AI copywriting powered with machine learning was expected to de-throne human employees and cause unexpected chaos in the industry by many conspiracy theorists, they instead empowered them and helped them create a new era of AI-powered copywriting which turned out to be a tool that blessed marketers with high ROIs in PPC and more.

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