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The Google & Facebook Duopoly & whether it is here to stay | Arpanarghya Saha

More than 85% Of ad spends happen across 2 platforms Google & Facebook, is this going to change any time soon, if so what is it that may influence this change,

More than 85% Of ad spends happen across 2 platforms Google & Facebook, is this going to change any time soon, if so what is it that may influence this change, excerpts from A Q&A Session With Arpanarghya Saha , Chief Digital Officer, Nippon India Mutual Fund

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venky

A Digital Junkie, Brand Consultant & Solutions Architect, by Day. Techno / Psy Evangelist. by Night Traveller Nomad Driver & Explorer For Eternity
AI copywriting and PPC performance
Content Marketing

AI copywriting and PPC performance

AI copywriting powered with machine learning was expected to de-throne human employees and cause unexpected chaos in the industry by many conspiracy theorists, they instead empowered them and helped them create a new era of AI-powered copywriting which turned out to be a tool that blessed marketers with high ROIs in PPC and more.

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