why your business should invest in whatsapp automation
Through the WhatsApp Business App, you can connect with customers more. You can deliver important notifications as well as collect feedback from them.
It functions as a live chat tool as well. You can even use it to set up ‘away messages’. In this way, you can communicate with customers to let them know you are unavailable but will get back to them shortly.
WhatsApp Business APIs enable you to send timely messages as well as automate your conversations.
With the help of WhatsApp Business API, WhatsApp chatbots can instantly address queries from customers at scale as well as increase your brand’s reach.
The WhatsApp API lets you utilize WhatsApp Business app’s automation tools. In addition to this, you can completely enjoy more advanced capabilities such as automating the entire flow of a message through bots.
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What is WhatsApp Business automation?
WhatsApp Business automated messages are pre-programmed replies sent to incoming messages from prospective or existing customers on WhatsApp.
In simple terms, WhatsApp Automation is the use of the WhatsApp Business App or WhatsApp Business API to automate conversations with customers. WhatsApp automated messages are pre-set replies to messages received from new or existing customers on WhatsApp. The replies are sent out automatically without needing any human intervention.
WhatsApp automation that is available on the WhatsApp Business app is fairly basic when compared to the advanced capabilities that the WhatsApp Business API offers. The latter is best suited for growing and large enterprises.
common mistakes brands make when they use whatsapp for business
when you decide to invest in whatsapp for business here are few challenges we help you overcome.
Not Using Automation - With automation, businesses can do away with simple queries and ask their team to focus on critical queries instead.
Contact List Mistakes - Contacts must be grouped based on their levels of interest to ensure that you are sharing relevant content at the relevant time to the relevant group.
Posting & Content Mistakes - Businesses need to post consistently to stay relevant in the customer minds. Due to this demand, businesses make the mistake of posting about content that has no real purpose.
Profile Creation Mistakes - One of the most basic mistakes that small and medium businesses do is that they are not creating a relevant business profile.
Voice/Video Call Mistakes - There are businesses who feel that conversations should be strictly completed on chat and seldom use voice/video calls.
use cases of WhatsApp Business automation
Welcoming new customers Automated WhatsApp messages can be used to welcome new customers who have connected with your business.
Setting out-of-office or away messages Away messages are automated messages sent out each time a customer contacts your business beyond its working hours.
Setting quick replies to answer customer FAQs This feature helps you tackle customer FAQs with ease. You can create, edit and save these messages to be sent as a response whenever customers reach out to you with questions that are frequently asked.
Sharing order tracking details WhatsApp automation is useful when you want to keep customers informed on the status of their orders.
Sending timely reminders WhaAnother popular use case of WhatsApp Business automation is to send notifications and reminders to customers about upcoming events, appointments, tasks that they are yet to perform or discount offers that they are about to forego.
why whatsapp for business automation is important for your organisation
According to research by HubSpot, 90% of customers rate an “immediate” response as important or very important when they have a customer service question. 60% of customers define “immediate” as 10 minutes or less.
Losing customers over poor customer service is an expensive loss; acquiring new customers is approximately 6 times more expensive than retaining an existing customer.
WhatsApp Business automation offers robust capabilities that help businesses drive customer service beyond the norm and accelerate resolutions.
businesses are going above and beyond with the opportunities provided with WhatsApp API and WhatsApp for businesses. Some companies have even gone to the extent of completely automating the entire conversation flow or deploying conversational AI to handle a major chunk of inbound communications.
WhatsApp Business API offers companies the opportunity to connect their systems to send automated messages through WhatsApp. They can also gain control over messaging and track the performance of their WhatsApp campaigns.
why we are the best people to do this for you ?
In a global landscape marked by continuous technology reinvention and increased competition, we bring you the expertise to help you navigate the space where technology complexity and business criticality converge, making a future-ready digital strategy a reality – today.
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