why does your enterprise business need paid media ?
Targeted Audience - What makes this type of advertising powerful is the targeted audience. This can help boost your sales and profits dramatically. This is the most crucial benefit of paid advertisement for the business.
Advertisement Relevancy/Placement - The reason people do not notice these advertisements is because they are on an entirely different topic than what they are looking for.
You can spend money on getting your advertisement in front of the right people. When you spend money on your advertising, you save money on the cost of having people pay to see your message.
When you're running paid advertising campaigns, you're able to reach a very targeted audience. Costs related to paid advertising are dependent on the objective or type of ad you are running.
There are a plethora of channels to broadcast your brand and unique messaging across. Today, all social media platforms have paid advertising channels available.
our highly specialized, integrated digital media team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
exactly what is paid media planning & buying ?
Paid advertising as the wording implies, is online advertising that one pays for. Examples of paid advertising include Pay-Per-Click (PPC), Programmatic advertising, Google Ads, Google Display, Facebook Ads, Twitter Ads, LinkedIn Ads, Google and Facebook remarketing, and more.
Paid ads are then presented to an audience that a marketer defines in the ad platform. And as the name suggests, you pay when someone clicks your ad.
Paid media is one method by which organizations can promote their content through sponsored social media posts, display ads, paid search results, video ads, pop-ups, and other promoted multimedia. Paid media can be an effective opportunity to expand your brand reach, get more clicks, and generate more traffic.
when you decide invest in paid media and digital advertising as an enterprise, there are some common mistakes we help you avoid.
Default location targeting - This is an easy area to gloss over, but it can cause you to miss the mark on some of your marketing efforts.
Poorly designed landing pages - While not strictly a paid media issue, this is important due to the volume of traffic that paid media can provide these pages. Ensure that where your traffic is going helps accomplish your marketing goals.
No CTA's in ads - By including a CTA (book here, sign-up here, etc.) in the ad copy, you will increase CTRs for your ads. Social platforms even offer a number of CTA buttons to use alongside your ads, so be sure to take advantage.
Sending bad data to google analytics - No matter what platforms you use to analyze your data, having the right data is the most important first step.
No Testing strategy - Paid media is not a set-it-and-forget-it form of advertising. It requires constant attention and optimization if you want to maximize your advertising return on investment (ROI).
Not identifying goals - By properly measuring the success of your campaigns, you can determine the value of paid media within your overall marketing efforts. This requires you to define your key performance indicators (KPIs) ahead of time, so you can see where success is coming from.
How To Measure integrated media & advertising performance and Results
Impressions & Reach The number of Impressions is how many times your ad unit was displayed to a user. Sometimes this will be associated with a cost-per-1000-impressions or CPM.
Effective Frequency: In the trade, it's called "effective frequency," which means how frequently is the audience hit with your message before it becomes effective.
Clicks are what happens when your ad unit interests your intended target audience enough to inspire them to take action. Overall, this is the total number of times your ad was clicked.
CTR – Click Through Rate areThis is a percentage calculated on clicks/impressions. If your ad had 1000 impressions and received 10 clicks, that would result in a 1% click-through rate.
Return on Advertising Spend (RoAS) In short, RoAS refers to the profit you make from the money you spend on advertising. Money out, money in.
Movement of Product: At the end of the day, did your campaign move the product? Did sales go up?
Scalable Conversion to Sales: While there are still many who focus on "share of voice" or "brand impressions," ultimately the goal is to create a scalable funnel for driving sales cost-effectively.
ROI Your media buying strategy must lead to measurable profit for your business.
top reasons why paid media is such an important part of your enterprise's marketing effort.
Organic reach on social media is down. Paid is the only way to deliver results. - Organic content on social media has been on the decline for a few years now. Social media is now a pay-to-play model for brands/companies.
Ads are very affordable and measurable - When you're running paid advertising campaigns, you're able to reach a very targeted audience. Costs related to paid advertising are dependent on the objective or type of ad you are running.
Specific and granular targeting is available - Paid ad targeting can be very specific and allows you to reach relevant visitors who are interested in your brand, fit the demographics of your sales personas and reside in the exact geographic location you want to target.
Test and gain valuable audience insights - Across all the paid advertising platforms you can set up multiple versions of an advertisement and optimise based on audience interaction.
Broadcast your message across multiple, but select channels - There are a plethora of channels to broadcast your brand and unique messaging across. You can make use of display banners on the Google Display Network or simply have text ads (search ads) appear above people’s searches on Google.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why having and integrated media strategy is so important for sustainable business growth. Our social media marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.