why your business should consider social media advertising?
Advertising through social media has been shown to increase brand recognition. Regular posting on social media platforms allows companies to interact with the clientele on familiar grounds. This constant interaction creates a picture of credibility and an eagerness to listen to what the clients have to say.
For any company to stay afloat, it needs a loyal clientele base. New customers are a happy addition, but without loyalists, the conversion rates would be somewhere between sad and non-existent. Advertising on social media creates an open service platform where customers can express their views and feelings about services and products offered.
The majority of the population is on social media. Social media and advertising are two components used together to target potential clients on social media platforms, such as Facebook and Instagram. With the increased brand visibility that comes with advertising in social media, more leads will visit your website, and the chance of conversion also increases.
Compared to conventional marketing, social media marketing does not require a lot of monetary resources. With an internet connection and computers, a company can minimize its marketing costs by a significant margin.
Social Media advertising metrics are easy to measure - If you don’t measure the success of any marketing campaign, you’re wasting your time running it. Without knowing how a campaign performs, you won’t have insight into how you could improve.
our highly specialized, dedicated social media team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
what exactly is social media advertising ?
Social media advertising is a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience. Social media ads are a quick and effective way to connect with your consumers and boost your marketing campaigns.
By leveraging various data sources, advertisers are able to hyper-target their audiences and deliver personalized content based on demographics and user behavior. When an audience is introduced to a brand on social media, advertisers may see more interactions and conversions. Social media ads are also cost-effective, offering the potential for high rates of return.
Social advertising is a must if you want to quickly reach new target markets. More and more companies — including the world’s top-performing brands — utilize social media ads to grow their companies and reach out to new consumers.
when you decide invest in Social media advertising, there are some common mistakes we help you avoid.
Targeting the wrong audience - Many marketers make the same mistake of failing to identify their target audience. This often leads to the poor performance of their social media channel and poor engagement.
Not having a clear strategy is a common mistake many marketers face. Beings caught up in creating videos, marketers typically tend to forget about creating a well-structured plan for promotion.
Tracking the wrong metrics - While it’s important that you know the goals and objectives of your YouTube promotion campaign from the very start, the type of metrics you’re tracking is important as well.
Valuing platform optimization over content quality. If the quality of content is poor, no amount of optimization can suddenly make it an instant viral sensation.
Thinking each social network is the same - This is one of the biggest mistakes a large number of brands make. Many brands post the same content in the same formats with the same copy across all their social platforms.
No human touch - My brand is my business. If that’s your approach on social media, you are not going to get very far. People want to connect with people, right? Humans that act and feel like them.
Not Using Paid Promotional Tools - Each social platform has its own marketing and advertising channel - premium paid services that allow you to showcase your products directly to your target audience who – based on their interests and preferences – could become potential customers.
How To Measure social media strategy performance and Results
engagement rate this is where you begin: likes, comments, shares, retweets, and all the other ways social media users can interact with your content.
reach analysis reach is a metric calculated in a similar way by all social media platforms. Facebook defines it as the number of unique users who had any content from your Facebook Page or about your Page within their newsfeed.
subscriber growth Having a broad audience is not significant if it is not your target audience. Make sure that the ones you reach with your content are your potential customers. Or at least dedicated fans.
customer satisfaction t’s not that easy to measure satisfaction – in the end, it’s just as if you set out to measure love or anger. Nevertheless, there are certain indicators that can give you at least the feel of your followers’ satisfaction, whether it’s growing, static, or decreasing. If you’re taking great care of your customers, their sentiment should be positive.
Conversion A conversion literally is a user who completes your intent or desired actions, based on the targets you set in Google Analytics.
Return On Ad Spend Is the return on your campaign spends and can be calculated by dividing your publicity campaign profit by the costs of your publicity campaign.
top reasons why soical media advertising is such an important part of digital marketing.
Social media advertising is a highly cheap and affordable way to market your business. Social media ads allow you to target the correct demographic based on location, interests, and even specific keywords without costing you an arm and a leg.
Social media advertising marketing messages are flexible and personal Companies can create and distribute content through social media in a way that they select instead of traditional methods such as broadcast television.
The time needed for a campaign to be successful is much shorter than other forms of advertising. The reason is that you can test different campaign derivatives to determine the best-performing one. Facebook campaign budget optimization(CBO) can help you choose the best-performing ad automatically.
Social media advertising has more range for targeting options. Social media giants offer advertisers a variety of targeting options that can be customized for each post or campaign.
Social media ads have higher conversion rates, they are a great way to engage potential customers and grow your brand. The reason social media ads have higher conversion rates is that they are more targeted.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why social media marketing is important for sustainable business growth. Our social media marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.