why your business should consider social media marketing
With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers.
The ability to create real human connections (a.k.a. Meaningful Relationship Moments) is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.
No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche.
Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.
Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products.
our highly specialized, dedicated social media team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
what exactly is social media marketing ?
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes: Maintaining and optimizing your profiles.
Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.
Responding to comments, shares, and likes and monitoring your reputation.
Following and engaging with followers, customers, and influencers to build a community around your brand.
when you decide invest in social media marketing, there are some common mistakes we help you avoid.
Creating a social media marketing plan might seem like an obvious thing to do, yet many companies fail to do so. They fall into the trap of just posting things on social media without any real plan in place. You should take social media marketing with the same seriousness that you do as with any other marketing effort.
Not everyone on social media will fit your brand. Defining your target audience will let you concentrate your social media marketing efforts on people who are genuinely interested in your product. However hard you work, if you do not know your audience, you will record lackluster results.
It doesn’t matter how many updates you add to your social media channels; if no one comments or shares them, it is all a waste of time. That is why you should take time to create content that people want to engage with — content that elicits conversations.
Automation can be a lifesaver. Indeed, a tool like Social Growr that helps brands grow organically on Instagram is often the difference between being average and thriving on these social media platforms. Yet, if you become too dependent on automation, you might lose the human touch around which your brand persona thrives.
Your strategy book should be a living document. You have to keep improving it. But for you to do this, you must be in a position to see the impact of your past actions. Insights into what you have done in the past and the results you got out of it will help you plan for the future. Find a good analytics tool and assess your performance.
How To Measure social media strategy performance and Results
engagement rate this is where you begin: likes, comments, shares, retweets, and all the other ways social media users can interact with your content.
reach analysis reach is a metric calculated in a similar way by all social media platforms. Facebook defines it as the number of unique users who had any content from your Facebook Page or about your Page within their newsfeed.
follower growth Having a broad audience is not significant if it is not your target audience. Make sure that the ones you reach with your content are your potential customers. Or at least dedicated fans.
customer satisfaction t’s not that easy to measure satisfaction – in the end, it’s just as if you set out to measure love or anger. Nevertheless, there are certain indicators that can give you at least the feel of your followers’ satisfaction, whether it’s growing, static, or decreasing. If you’re taking great care of your customers, their sentiment should be positive.
Conversion A conversion literally is a user who completes your intent or desired actions, based on the targets you set in Google Analytics.
Return On Ad Spend Is the return on your campaign spends and can be calculated by dividing your publicity campaign profit by the costs of your publicity campaign.
top reasons why social media marketing is so important for your enterprise business.
In large companies, day-to-day social media management can feel a long way from conversations that happen in the boardroom.
Organizations in regulated industries are well versed in managing compliance requirements. But all enterprise-level organizations need to understand how advertising and consumer protection regulations affect their use of social media.
Social is an easy channel for customers to interact directly with your team. Have a plan in place so teams know how to respond, and when they need to escalate.
Managing enterprise social media campaigns is a multifaceted affair. It involves various teams across your organization. You need the right tools to standardize processes, protect your brand and save employees’ time.
Your social accounts are a critical part of your sales funnel—the process through which a new contact becomes a customer.
Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience.
As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences—their friends and followers. Going viral takes this concept one step further.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why enterprise social media marketing is important for sustainable business growth. Our social media marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.