why your business should consider discord marketing
Discord marketing is a great way to reach out to potential customers and build relationships with them. By using Discord, you can create a channel for your brand that allows you to interact with potential customers in real time. This makes it easy to answer questions, give advice, and build trust with your potential customers.
the Covid-19 pandemic helped Discord to become even more popular, and this time not only among gamers. Even some schools, businesses, and trading communities chose Discord as a service for online communication.
a third of platform users have nothing to do with games. Now Discord is refocusing from gamers to a mass audience to compete with Microsoft Teams and Slack. That is why the messenger has been redesigned.
it’s not only about NFT. Discord is often used as the main platform by most DeFi and NFTs projects and plays a vital role in their ecosystem. Sandbox, Star Atlas, Somnium Space, and many others have an official server to communicate with their community.
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what exactly is discord marketing?
Discord is listed as “Chat for Gamers” in most app stores. Indeed, initially, Discord was designed by gamers, for gamers, and has everything players need down to the smallest detail.
Discord marketing is all about making the most of the latest technologies and trends to reach your target audience. This means staying up-to-date with the latest changes in the digital landscape, and using them to your advantage.
Discord creates this cozy virtual place where the users can have a feeling of belonging. In other words, Discord is about community. It allows users to create an invite-only home for their friends or group, a place where they can talk, hang out with friends, and just have fun. it’s like walking into a room with friends, plopping down on the couch, and casually asking: “What’s up?”
Common issues and challenges while marketing on discord
Don't Let These Three Discord Problems Wreck Your Go-to-Market Strategy
Confusion- When a person joins the Discord, it can be a user experience nightmare unless your onboarding is laid out well. General channels can be a fire hydrant of conversations that overlap and can make a new person feel alone and confused.
Lack of Moderators - Discord channels can unintentionally get out of control without adequate moderators. Moderators are critical to a healthy and productive Discord experience by providing the guide rails for conversation and information within the channels.
Not designed to be an open platform- The platform is not designed to be an open social network like Instagram or TikTok, where content can be viewed and accessed more easily. There are no features for better discoverability, and content does not go viral.
Ghosting Founders - Once a community grows to a certain size, frequent or daily founder interaction within the Discord is not as necessary, however, having founders provide comments, videos, or announcements continues to provide value to the community.
users are dispersed and difficult to reach. All servers require an invitation link to join, so not all are accessible to brands. And even if you run engaging campaigns, they won’t get any traction beyond your server.
Discord Marketing Strategies Proven to Work
Create a server to build a community where you can nurture relationships with your consumers. A community in Discord is called a server where members congregate and agree to follow set regulations. Each server has its own themes, media, and dedicated channels. Whatever industry you are in, the first step in Discord marketing is always to create your own server.
Collaborate and partner with influencers, celebrities, and other communities. Many popular gamers, movie stars, athletes, tech moguls, and influencers already have established servers. You can leverage their fanbase to kickstart your own Discord community. A brand partnership can help build hype and accelerate the growth of your own community.
Cultivate a close and exclusive relationship that promotes brand loyalty. HigWith members gaining access to a server only through an invitation link, Discord already gives servers an air of exclusivity. You can make being part of your Discord server feel like being in an exclusive social club where membership grants holders premium services.
Host giveaways, promotions, and events.Knowing who your audience is and understanding their needs are essential to the success of any marketing strategy. These enable you to craft relevant messages that resonate well with your target audience.
top reasons why discord marketing is so important for web 3.0
Discord is a growing platform. While it started as a venue for gamers to connect, it is now attracting people from various consumer groups. If you’re looking to reach new markets to grow your brand, Discord is worth exploring.
The platform is ideal for NFT and crypto marketing, but it’s not confined to these. Non-gaming brands who have integrated Discord into their marketing strategy have proven that there is vast potential for growth in the platform.
creating a Discord server is easy. Upon installing the app and creating a user account, Discord servers are ready to be made. To do so, the user must click the “+” icon. From there, the user will be given a choice of various server templates – these built around gaming, art, and real-life friends, among other interests – or they can create an entirely unique server.
Discord is versatile in how big servers can become. In fact, it’s not unfathomable for any given server to have up to 20,000 members, if not more, online at a time. However, a server can also have as few as five people active at once.
Discord provides bots that offer useful benefits. Discord’s bots are often used to help servers become friendlier or more lighthearted. With that said, there are a few bots that, if implemented, can help from a business standpoint.
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