why you should invest in ecommerce app development
The phenomenal growth of eCommerce has fueled the advance of mobile eCommerce and the numbers paint a vivid picture. eMarketer expects global mCommerce sales to reach $3.5 trillion by 2021, and account for 72.9% of the eCommerce market.
Significantly more users are accessing the web from a mobile device rather than a desktop, and they are doing it with more eCommerce intent than ever before. They are there to shop and ready to buy.
it is super convenient when consumers can place orders and pay for them via handheld devices (smartphones, tablets), having virtually thousands of goods from dozens of stores right in the pocket, so the trend is gaining popularity.
According to Shopify, mobile phones and tablets were the preferred shopping channels on Black Friday and Cyber Monday 2019, accounting for 69% of total sales.
our highly specialized, technology team delivers on outcomes consistently.
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What is Ecommerce app development ?
An ecommerce app—sometimes referred to as a mobile commerce app—is a piece of software that allows customers to browse and purchase items from an online store.
Mobile commerce apps are beneficial both for business owners and their customers. Brands can better engage their customers in a dedicated space and customers can personalize and control their experience. And thanks to platforms like Shopify and Ecwid by Lightspeed, the mobile app development process can be pretty painless, too.
Note that an ecommerce app is different from social commerce—the practice of creating sales channels via social media, i.e. selling on Facebook or shopping via Instagram. While social commerce is a growing and valuable trend, the term ecommerce app refers specifically to a dedicated piece of software associated with a specific brand.
common mistakes brands when implementing an ecommerce mobile app.
when you decide to invest in setting up ecommerce, here are few challenges we help you overcome.
Poor Customer Service - Customer service is the primary thing that you need to focus on. Despite the fact that the customers will be buying just online without addressing the customer support face to face, customer support is still important.
Inadequate Ecommerce Product Images - Since the consumer cannot touch or feel the product to test it out, images can precisely comprehend what they are searching for.
Insufficient Product Descriptions - Like product images, the product description is also an essential one.
Complex Check-Out Process mistakes - The customer should be able to make their purchase quickly once after making the decision.
Lack of Shipping Options - More often, the customers would expect to have an option for shipping.
some tips on creating an appealing app design.
Adhere to Simplicity Users prefer interaction with simple and logical navigation elements, as they don’t want to waste time on solving puzzles to perform an operation. Any complication is the wrong approach to design.
Provide Accessibility Good design is accessible design. Today, it is not enough to focus on the target audience only; you need to make sure the product is available to all users.
Learn from the Experience of Others The majority of successful applications have similar features in their design, be it the layout, the icons or gesture navigation.
Carefully Select Visual Elements The most useful UX/UI design tips concern visual elements because they facilitate user engagement more than anything else.
Base Testing on Customer Feedback Even the smallest error can make users delete the application. If the design is not clear or the font is not readable, an application is unlikely to become popular.
why ecommerce app development is important for your marketing strategy.
Speed. Ecommerce apps typically store their data locally on mobile devices, making them speedier and more user-friendly than their mobile web counterparts. Faster load times can lead to higher conversion rates and lower bounce rates—meaning customers are less likely to abandon their carts and business owners are more likely to increase their revenue potential with a speedy mobile app.
Visibility. Having your ecommerce app on your customers’ home screens is a big win. And thanks to features like push notifications, online stores can reach their consumers wherever they are—even if they’re interacting with a different app.
Personalization. Ecommerce apps allow consumers to personalize their shopping experience, whether it’s saving their sizes or adding their favorite items to a wishlist. In exchange, business owners can get greater insight into what their customers want, and tailor real-time communication to a customer’s specific preferences.
Brand loyalty. Ecommerce apps also allow business owners to retain customers and boost brand loyalty. And that loyalty goes a long way: According to eMarketer, app users are three times more likely to make a repeat purchase. And they also make up over three times the revenue of other shoppers.
Your eCommerce store’s running cost is comparatively low compared to a brick and mortar store’s maintenance cost. You only have to spend on hosting and maintenance of the website.
why we are the best people to do this for you ?
In a global landscape marked by continuous technology reinvention and increased competition, we bring you the expertise to help you navigate the space where technology complexity and business criticality converge, making a future-ready digital strategy a reality – today.
we work with you to build a solution for today and a roadmap for tomorrow, taking a personal approach to understanding your current pain points and drawing on our experience to recommend the best path forward.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.