Targeted Audience - What makes this type of advertising powerful is the targeted audience. This can help boost your sales and profits dramatically. This is the most crucial benefit of paid advertisement for the business.
Advertisement Relevancy/Placement - The reason people do not notice these advertisements is because they are on an entirely different topic than what they are looking for.
You can spend money on getting your advertisement in front of the right people. When you spend money on your advertising, you save money on the cost of having people pay to see your message.
When you're running paid advertising campaigns, you're able to reach a very targeted audience. Costs related to paid advertising are dependent on the objective or type of ad you are running.
There are a plethora of channels to broadcast your brand and unique messaging across. Today, all social media platforms have paid advertising channels available.
our highly specialized, integrated digital media team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
exactly what is paid media planning & buying ?
Technology has evolved and so has the world of advertising. Mobile advertising is the buzzword of the day. It is definitely one of the most effective means to reach out to your potential customers.
Mobile ads are the advertising world’s answer to a consumer world that is hooked on to their phone screens or mobile gadgets. In layman terms, it is the type of product/services advertisement technique that you see on your smartphones.
Mobile phone advertising can occur as text-based ads, banner advertisements, videos or even as mobile games.
Considering the average screen size of mobiles, the advertisements are optimized to fit into a smaller display area.
Mobile advertising is essentially a part of mobile marketing using traditional techniques and strategies to collect data. This may include consumer profiles, demographics, habits, preferences, etc.
when you decide invest in mobile media and mobile advertising , there are some common mistakes we help you avoid.
Following Online Advertising Habits - It is essential to understand that customers’ behavior on mobile devices in general, and especially inside apps is different than on desktop computers or laptops.
Concentrating On Web Rather Than In – App Ads - Knowing that the digital time spent by users inside apps is definitely higher than on mobile web is a good reason to take advantage of this landscape and to present your customers more in – app ads than web ads.
Not Considering Viewability - When users get the feeling that they need a magnifier for reading your ad then you are doing something wrong for sure. Always remember that mobile devices have different sizes and screen resolutions.
Overpassing User Experience - Not considering your users when you try to succeed with your advertising campaign it is definitely the wrong way to proceed. In fact, you don’t need us to tell you that. You probably observed them abandoning your app and you wonder why this happens.
Reformatting Desktop Ads - Again, you have to make the difference between desktop and mobile when you present your users specific ads. Moreover, think about the accidental clicks gathered just because you didn’t pay attention to the way your ads are received on mobile devices.
Targeting Wrong Audience - Well, showing your ad to somebody who doesn’t care about that product is one of the worst things you can do. Not only that you will lose your money but you can be sure that your app will lose its users.
How To Measure integrated media & advertising performance and Results
Impressions & Reach The number of Impressions is how many times your ad unit was displayed to a user. Sometimes this will be associated with a cost-per-1000-impressions or CPM.
Effective Frequency: In the trade, it's called "effective frequency," which means how frequently is the audience hit with your message before it becomes effective.
Clicks are what happens when your ad unit interests your intended target audience enough to inspire them to take action. Overall, this is the total number of times your ad was clicked.
CTR – Click Through Rate areThis is a percentage calculated on clicks/impressions. If your ad had 1000 impressions and received 10 clicks, that would result in a 1% click-through rate.
Cost Per Install (CPI) The Cost Per Install measures your customer acquisition costs for customers that installed your app in response to seeing an advertisement (tracking paid installs rather than organic installs).
Retention Retention is a measurement of customer churn: How many customers continue to actively use your app after one week? One month? One year?
Return on Advertising Spend (RoAS) In short, RoAS refers to the profit you make from the money you spend on advertising. Money out, money in.
Movement of Product: At the end of the day, did your campaign move the product? Did sales go up?
Average Revenue Per User (ARPU) Average Revenue Per User is the amount of revenue each of your active customers (on average) contributes.
top reasons why mobile media is such an important part of your marketing effort.
Time Spent with Mobile is Increasing - The benefits of mobile advertising are plenty, starting with its ability to connect your brand with potential customers. Time spent with mobile is on the rise; it now accounts for 71% of consumers’ total digital time.
Mobile Advertising is the Primary Mode of Digital Advertising - In recent years, mobile ads have become the primary form of digital advertising for countless brands.
Mobile Ads are Extremely Cost Effective - Cost always factors into advertising decisions as marketers determine how and where to allocate their budgets, and this is another area in which mobile excels.
Mobile Advertising Gives You the Best Understanding of Customers - Now more than ever, consumers expect personalization from brands, and there’s no better way to gauge who they are and what they want than by analyzing their interests in the offline world.
Mobile Ads Deliver Relevant Messages in Real-Time - If it’s a holistic marketing strategy you’re looking for, mobile ads can help with that, too. These allow you to bridge online and offline behavior by producing accurate location information that results in high quality data and more effective real-time messaging.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why having and integrated mobile media strategy is so important for sustainable business growth. Our social media marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.