why your business should consider custom landing pages
Landing pages with social proof convert at an average rate of 12.50% — compared to 11.40% for pages without proof. 1.1% might not sound like a big uplift but 1% increments in conversion rates combine to make substantial differences.
Group opinion is a powerful persuader. Most people want to be convinced to buy a product. Emotionally they want an expensive exercise bike, but they just need you to justify the decision for them. If everyone else has bought one, that effectively gives them permission to do the same.
Invest in the User Experience (UX) to squeeze out every last conversion Conversion optimization can make a huge difference to the conversion rate on pages.
A/B testing has never been easier (imagine how they did it with direct mailing). We have instant feedback on performance and can leverage that to tweak our page until it’s a conversion machine.
our highly specialized, integrated digital tech team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
what are landing pages ?
The basic definition of a landing page is a dedicated page on a website that you land on directly from an external source such as a paid ad or email.
The landing page is the digital version of the direct marketing letter, highly targeted and focused on one specific outcome. The aim of the landing page is to stimulate a predetermined action using targeted copy to connect with a user and persuade them to act.
Landing pages can be constructed for SEO purposes to capture organic search traffic. They can also be used with paid advertising through search engines or social media.
All in all, website analytics help you in improving your website, as well as the online marketing associated with it.
The 4 most essential elements of a successful landing page:
when you decide to develop landing , here are few essentials to keep in mind.
A unique proposition: what makes your offer so appealing and enticing? Why should the user take action? Use the proposition in the headline to gain attention and encourage the user to read the supporting copy. Use all best practices of writing a great headline and persuasion copywriting.
Call to Action (CTA): possibly the most important part of the page! Make your CTA button obvious and stand out. Include a CTA above the fold and repeat at the bottom of the page.
Benefits of the offer: don’t sell features, sell benefits. The user doesn’t care if the product is green or red. The user cares about how it will make them feel.
Social proof: word of mouth and social approval offers trust and this will sell more products and services than anything else. People do not like to take risks. Seeing that others have a positive experience offers credibility and instills confidence that the product will meet their needs.
Key Components of an Effective Landing Page
Headline The headline is the first thing visitors will likely see when they 'land' on a landing page. A great landing page headline sums up the offer as clearly and concisely as possible
Copy The text on a landing page should explain the value of the offer clearly, simply, and in a compelling way.
Keywords Like any other inbound marketing content, keywords should be used in the page title, headers, and text on a landing page to optimize it for search engines.
Social Sharing Buttons/Links These links enable visitors to easily share a landing page with their connections on social networks like Facebook , LinkedIn , and Twitter , extending the reach of your landing page beyond your own network of contacts, fans, and followers.
Lead-Capture/Conversion Form The most critical component of any landing page, the lead-capture or conversion form is where page visitors submit their information in exchange for the offer
top reasons why cross-platform analytics and tracking are important to your business
too many companies send their email, social media, and search traffic to their homepages. This is the equivalent of throwing leads away. You could capture these leads at a much higher rate simply by sending them to targeted landing pages.
if you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website.
Marketing offers and landing pages go hand in hand. Without being gated behind landing pages, your offers will do nothing to support your lead generation efforts. The idea is to require your website visitors to 'pay' you in contact information for something valuable like an offer, and your landing page is the collections tool.
Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads.
Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business.
successful inbound marketing strategy relies on content -- and lots of it. Landing pages are a great addition to any marketer's content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.
why we are the best people to do this for you ?
The Ul/UX design of your mobile app or website is a very critical aspect of your Website/Application. If your Website/App is to be successful, then it will entirely depend on your Website/Application User Interface and User Experience. You need to research what will make your app attractive and more engaging to your users. The only way to do this is by understanding the needs of your target market and their preferences.
if you’re looking to measure the effectiveness of your website, product, or application, there are various tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital assets.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.