Geotargeting technology can help marketers win more business and improve relationships with their customers. Because it’s based on customer behavior, marketers can understand and meet their customers’ needs, resulting in greater engagement with campaigns.
Geotargeting is particularly effective for increasing online traffic, as well as foot traffic to a store.
Using location data is proven to make marketing campaigns 80% more effective. If you know where potential customers hang out, it’s easy to show them the right promotions at the right time.
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how does social media advertising work?
Geotargeting (also called geotargeted advertising) is a type of advertising that uses location data to reach consumers with messaging appropriate to their locality and behavior. This advertising technology displays content based on an automated or assumed knowledge of consumers’ location.
Geotargeting advertising is even more specific. When consumers opt in to location services for apps on their phone (such as a retail or restaurant app), geotargeting advertising lets you show ads based on their actual location.
are you ensuring to avoid the common geo-targeting advertising mistakes?
when you decide to start investing in geo targeted advertising campaigns, there are some common mistakes we help you avoid.
User Location and IP Address Mismatch - This is considered the most common mistake regarding geo-targeting
Not Being Specific in Terms of Location - Creating location-specific ads will get better engaged and more meaningful traffic.
Not Setting Up Location Exclusions - you need to set up the proper location to ensure that your ads target customers and clients within a specific location, not people merely showing interest
Not Using Location Bid Adjustments - Location bid adjustments allow you to cut misused ad spending by reducing bids for low-performing locations and vice versa.
Improper Audience Segmentation - When your business starts to grow and you add multi-location firms, it becomes crucial to segment your audiences into smaller, more manageable groups.
How To Measure geo-targeted advertising performance and Results
Viewable impressions Viewable impressions tell you how many times your native ad is seen by users. Don’t confuse it with the ‘impressions’ metric that counts how many times a campaign item is displayed.
Average Cost per Click HeThe average amount you pay per click is the average amount you spent on your website.
Click-Through Rates The accuracy of your advertising and the consistency of the keywords that you bid on can be measured with this figure
Shared Impressions This figure is a good illustration of just how much the search flow rate is accumulated on average by a particularly paid search (or keyword).
Conversion A conversion literally is a user who completes your intent or desired actions, based on the targets you set in Google Analytics.
Rate of Conversion Most marketers follow conversions, either in the form of leads or sales.
Return On Ad Spend Is the return on your campaign spends and can be calculated by dividing your publicity campaign profit by the costs of your publicity campaign.
top reasons why social media advertising is such an important part of your digital media strategy
geo-targeting boosts brand protection efforts - it's vital to perform your brand protection searches on a city-by-city basis to see where advertisers might be piggybacking off your brand and stealing your clicks.
geo-targeting enables really agile marketing - Your ability to execute city-level messaging off the back of that World Series Win, or marketing special offers on surfing equipment in unseasonably warm weather in another zip-code mean you are able to adapt quickly to local change and present a fresher ‘in tune’ brand experience.
geo-targeting helps create effective ads that drive clicks - Audiences are more likely to pay attention because they only see the location that is close to them.
Geo-Targeting Increases the Quality of Traffic to Your Website - When you develop a geo-targeting strategy for your marketing campaigns, you will start to see better traffic on your website.
Geo-Targeting Drives Down Keyword Costs - By geo-targeting your ad campaigns, you can reduce your average cost-per-click and drive more traffic with your budget.
the social space may appear crowded and noisy, but when marketers are able to cut through that noise with analytics and social listening tools, they can discover a wealth of rich insights
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