PPC (the cost-per-click model) is still the most widely-used form of paid search
Paid search results dominate above-the-fold content, with typically four ads on desktop and three on mobile, users will always see paid ads before organic search results.
Along with improved visibility, PPC ads allow you greater control over how to present your marketing messages and products.
businesses that use advanced SEM tools and ads strategies experience revenue growth in the previous year that is up to 4X higher than less digitally advanced businesses.
Though ROI for PPC varies depending on your business, campaign, and budget, the median return on investment can be as much as 23%, putting it above traditional display ads.
our highly specialized, dedicated digital media team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
exactly how does paid search (ppc) work?
PPC is a digital marketing channel that businesses use to drive traffic and conversions from search engines.
PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it.
Businesses use PPC to drive traffic, sales, or inquiries from their target audience. Common PPC platforms allow an outstanding depth of targeting, meaning that you can serve ads in front of those only who you deem to fit your customer demographic.
the top reasons why paid search is such an important part of your digital marketing strategy
One reason why PPC is so important for many businesses, is that few other advertising models allow for such specific control.
The importance of PPC and SEO together lies in the fact that businesses will be targeting the same keywords, on the same platforms, for the same audiences.
one of the big pluses in PPC that traditional non-digital strategies don’t offer: tons of feedback data.
50% of visitors arriving to a retailer’s website from a paid search ad are more likely to convert than those that came from an organic link.
Unlike content focused marketing strategies, slow-working SEO, and labor-intensive traditional advertising, PPC is easy to set-up and get running quickly.
PPC is important for rapid results, for businesses that are willing to pay-to-play it can be a quick way to put your brand/products in front of shoppers, and to gain revenue fast.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why PPC is important for modern digital marketing and sustainable business growth. Our paid marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.