Hungama & Diageo – McDowells Yaari No.1

The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.

\ 300+ MILLION VIEWS DELIVERED

\ 65% + AVG. CAMPAIGN VTR'S

\ BRAND LIFT STUDIES

\ 5X COST EFFECTIVENESS

\ About The Brand

Hungama is the largest aggregator, developer, publisher and distributor of Bollywood & South Asian entertainment content in the world, having worldwide exclusive rights to over half a million music and video titles. It powers nearly 50% to 75% (circle dependent) of all mobile entertainment content in India.

\ DATA. CONTENT. TECHNOLOGY.

we are a robust integrated advertising ecosystem that unites media buyers & sellers, content creators ,influencers, data management platforms and agency trading desks – all under one roof t

\ Decoding The Brief

Diageo's McDowell's No.1 Soda partnered with Hungama to create original music with musicians and independent artists. Hungama created original music with renowned artists for the festive season through No.1 Yaari Jam Originals. The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.

\ CHALLENGES

Anyone with a Google account can start a channel on YouTube and with enough activity, they can then proceed to monetize this content by allowing brands to advertise on the channel, but when you are a liquor brand who has partnered with an entertainment company and you want to promote your content on YouTube, Brand Safety takes a whole new meaning.

\ Our Strategy

In line with the ask, our strategy to deliver 300 Million views across 40 assets and in little over 12 months was multi pronged. Our approach not only needed to ensure that we were targeting the right set of audiences via our campaigns but also had to ensure that we were maintaining maximum cost effectiveness while doing so.

\ Campaign Execution

We had to adhere to strict brand safety measures and were to ensure that we excluded all dry states in the country. IAS tags have been implemented for every single video asset. We used a combination of Influencer Marketing and YouTube Advertising to drive results.

\ 65% + AVG. CAMPAIGN VTR'S

\ BRAND LIFT STUDIES

\ 300+ MILLION VIEWS DELIVERED

\ 5X COST EFFECTIVENESS

\ BRANDS THAT
TRUST OUR WORK

Dynamic is in the fabric of our DNA, we are ever evolving. We are passionate and driven, impossible doesn’t exist in our dictionary. Dont believe us, ask them.
clorox-blustream
moods-blustream
upgrad-blustream
dsp-blustream
vodafone-blustream
amrutanjan-blustream
hungama-blustream
buddhi-blustream
yrf-blustream
unilever-blustream
sanofi-blustream
tata-blustream
mahindra-blustream
marico-blustream
damac-blustream
pidilite-blustream
indiabulls-blustream
trendcloud-blustream

\ MORE CASE STUDIES

Our integrated eco-system helps you drive business outcomes and create seamless experiences for customers that matter the most.
Case Studies

DSP Black Rock – Investor Education

DSP BlackRock Mutual Fund has been one of the pioneers in investor education. ‘dspblackrock.com/learn’ is specifically designed to serve the personal finance related informational and learning needs of investors across various levels of financial awareness and maturity.

Read More +
Case Studies

Taj Mahal Tea House – eCommerce Sales

Taj Mahal Tea House is HUL’s first direct-to-consumer venture will mostly target gifting segment consumers with pricier products under the Brooke Bond Taj Mahal brand and will compete with Ratan Tata-backed Teabox, an online marketplace.

Read More +
Case Studies

Hungama & Diageo – McDowells Yaari No.1

The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.

Read More +

Make Marketing Work

We'll ask for some basic information to assess your marketing objectives, so we can come back with a quote.