why your business should consider social media review optimisation
Customers want to see actual people talking about your brand, regardless of whether your company sells goods or provides services. They want to assess the value of what you have to provide for them in terms of both time and money.
Every social media network has a different method for telling prospective clients the truth about your company. These new clients could be considering doing business with you or using your products or services for the first time.
Reviews impact consumer decisions - People rely on friends and family to make recommendations for them. When friends and family don’t have experience with a product or service, they rely on other consumers for information about that product or service.
Reviews help you identify trends - Reviews give you great insight into how your audience perceives your products so you can improve them.
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exactly what is social media review optimisation ?
Social media reviews are assessments of goods and services based on feedback from customers posted on social media sites.
Yes/No alternatives have replaced the 5-star ratings on websites like Facebook and YouTube. The platform may either suggest the company to other prospective clients or not depending on how the customer reacts to this.
With the average user spending roughly 2 hours and 25 minutes on social media every day, and 66% of them visiting a local business page at least once a week, we can easily see how having a great reputation management system, backed up by clean social media reviews is crucial.
when you decide invest in social media review optimisation, there are some common mistakes we help you avoid.
Ignoring comments, questions, or posts from customers—especially negative ones. Negative social media evaluations should never be ignored by brand managers or business owners. Even reviews that are unfavorable might be beneficial.
A lack of genuine reviews Reviews that look suspect can often change the way that users and potential customers perceive your products or services.
False information & misinformation relating to products or services Reviews with misleading information on products or services may impact business negatively.
Improper channels to get reviews Reviews should be directed to the right channels to ensure that they are addressed and have the desired impact.
Sending invites out in batches - It might seem easier to batch out review invitations and send them to all of your customers at the end of the day or end of the week, but this method results in a low click-through-rate.
Focusing on the wrong review websites - A common mistakes business make is prioritizing on the wrong review websites. When launching an online review program you should do your due diligence to determine which sites your customers are already looking at.
Not leveraging reviews in other marketing materials - Your online reviews are a valuable asset. If you’re not utilizing them across your all of your marketing efforts you are missing out on an opportunity to build trust and loyalty with your customers.
How To Measure social media review optimisation performance and Results
customer satisfaction t’s not that easy to measure satisfaction – in the end, it’s just as if you set out to measure love or anger. Nevertheless, there are certain indicators that can give you at least the feel of your followers’ satisfaction, whether it’s growing, static, or decreasing. If you’re taking great care of your customers, their sentiment should be positive.
Social sentiment social sentiment tracks the feelings and attitudes behind the conversation. When people talk about you online, are they saying positive or negative things?
Social share of voice (SSoV) Is thSocial share of voice measures how many people are talking about your brand on social media compared to your competitors. How much of the social conversation in your industry is all about you
engagement rate this is where you begin: likes, comments, shares, retweets, and all the other ways social media users can interact with your content.
reach analysis reach is a metric calculated in a similar way by all social media platforms. Facebook defines it as the number of unique users who had any content from your Facebook Page or about your Page within their newsfeed.
top reasons why social media review optimisation is such an important part of your marketing strategy.
We’re more likely to make a purchase if others around us—even total strangers—agree that it is a good decision. Today, online reviews are the biggest source of social proof, and they have a clear impact on sales.
Most shoppers will look on search engines like Google and Bing, or even on Facebook, when deciding what to buy. These websites all have their own unique ways of indexing and surfacing content, but they all value original and fresh content, and customer reviews can definitely help feed the content machine, keeping your brand favored by algorithms.
Your brand can build significant trust and credibility from a steady stream of positive reviews. One of the more interesting findings of recent research is just how powerful reviews are at building your company’s online identity.
Encouraging consumers to review your company is an easy way to expand your brand’s reach. When people have good things to say, they are also more likely to share their reviews on more sites, including external websites like Yelp, FourSquare, and TripAdvisor.
A proactively cultivated brand is one that increases your online visibility, and today, that means encouraging several ways for people to talk about you. Social media is a great tool, but the ability for customers to talk about you on other channels is a crucial component of your presence.
Case studies and theory can be misleading. Reality doesn’t always follow a logic, and there are always outliers. But there’s a growing body of benchmark data that proves that reviews do empirically lead to increased revenue.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why social media review optimisation is important for sustainable business growth. Our social media marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
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