why your business should consider social media design services?
Effective graphic design for social media provides support towards brand recognition and connects your target audience with your business and services.
Getting visual on social media can increase brand awareness and the most important, grow your follower's engagement.
including an image with your post can increase the number of shares, retweets or post likes almost 3 times.
Depending on the information you want to post, it is very important to use certain font styles, colour schemes or graphics layout.
Business social media profiles very often have an underestimated value that can bring a huge profit for the brands they represent. Equipped with creative and engaging graphics they turn into a powerful marketing tool that helps you build your business.
our highly specialized, dedicated social media team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
what exactly is social media design ?
Social cover images are the graphics you see at the top of your Facebook, YouTube or Twitter pages. In most cases, it may include new product information, website address, company information or even promotional videos. Designing your cover image according to your brand guidelines or company colours is a great step to create your brand awareness and make it look professional.
Once your business profile looks like a well-established brand it is time to take care of the content you are posting. Post graphics is an image attached to the post. Its main purpose is to attract user attention and read what you actually shared.
when you decide invest in engaging with your social media audiences, there are some common mistakes we help you avoid.
If your carefully composed images go blurry as soon as you upload them to your favorite social media platform, you are not alone. While this is a common issue that social media account holders have, it can be avoided.
It can be tempting to choose the prettiest font in your collection. But pretty isn’t always the best choice for social media. Your followers are browsing quickly, and they want typography that is clear and easy to read.
Color can have an impact on our emotions. This is well-documented in studies about color psychology! For example, red can be strong and powerful, green can be peaceful, and yellow can be friendly.
Yes, it can be tempting to repost your posts, especially if it’s a promo you want to hype. But be careful with this. A lot of people don’t appreciate seeing the same thing over and over again.
You Are Limiting Your Viewing Options - When posting to social media, you need to know your audience. How are they viewing your content? Your image might look good on a desktop computer but how does it look on a mobile phone?
Stock photos have their place on the internet. Adding a royalty-free image to a blog post or article is convenient and can complement what you are trying to say. However, when it comes to social media, authentic, genuine content is the key to success.
You Are Not Customizing Your Designs - Are you showing off your creativity by customizing your digital artwork? If the answer is “no,” we say, “why not?”
Graphic designers understand that less can be more. Negative space is the area that surrounds the objects and text in your images. The background is just as important as your words and imagery!
How To Measure social media strategy performance and Results
engagement rate this is where you begin: likes, comments, shares, retweets, and all the other ways social media users can interact with your content.
reach analysis reach is a metric calculated in a similar way by all social media platforms. Facebook defines it as the number of unique users who had any content from your Facebook Page or about your Page within their newsfeed.
follower growth Having a broad audience is not significant if it is not your target audience. Make sure that the ones you reach with your content are your potential customers. Or at least dedicated fans.
customer satisfaction t’s not that easy to measure satisfaction – in the end, it’s just as if you set out to measure love or anger. Nevertheless, there are certain indicators that can give you at least the feel of your followers’ satisfaction, whether it’s growing, static, or decreasing. If you’re taking great care of your customers, their sentiment should be positive.
Conversion A conversion literally is a user who completes your intent or desired actions, based on the targets you set in Google Analytics.
Return On Ad Spend Is the return on your campaign spends and can be calculated by dividing your publicity campaign profit by the costs of your publicity campaign.
top reasons why good design is so important for social media marketing.
"Digital natives" is a term for the generation born during or after the advent of digital technology. They don't know anything other than the instantaneous gratification that comes through the use of digital cameras, computers or smartphones. Grabbing their attention takes eye-catching graphic design on both social media pages and in video.
Shortened attention span - With tweets at 240 characters and text messages often shorter than that, consumers often respond best to a first impression that includes an exciting or attention-grabbing graphic image.
Increases market perception - Your graphic design or logo can play a big role in how your product or service is perceived by the social media user
Having an attractive graphic design helps to strengthens your brand, build trust with the consumer and make your business seem larger than it is
Communicate Your Message Quickly.The old saying of ‘A picture is worth a thousand words’ is relevant even in the case of social media marketing and graphic designing. Instead of writing a huge blog, you can also create infographics that would communicate just the same information but in a quicker way.
Get Your Content SharedWhen a social media marketer posts a content online, he/she also aims to reach newer people who can be the potential clients. Creating shareable content is one way of going about it.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why social media marketing is important for sustainable business growth. Our social media marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.