We help clients build brands that excel in customer service and business success. We accomplish this through strong client collaboration, solid strategy, and powerful storytelling across targeted media channels, all evaluated through insightful digital dashboards.
At blustream, research fuels the creative we develop on behalf of our clients and their projects. This research data anchors and drives our strategies, but not every campaign has a budget that allows focus groups, surveys, and in-depth interviews. That’s why a research team that uses several methodologies within their creative approaches is critical.
We align a client’s goals and budgets with the appropriate techniques to gather as much information as possible to guarantee success.
Founded on our deep research and past campaign performance insights, blustream develops robust strategies in collaboration with our clients. Our creative strategies are based around all the moving parts that play an integral role in developing a clear, realistic, measurable, obtainable and specific goal. The creative brief will provide strategic guidance and focus to achieve those established goals.
We specialize in creating compelling campaigns using brand storytelling and creative content marketing: content strategy, design, and copywriting, video and film production, motion graphics and animation. We connect brands to customers by telling engaging and compelling stories that foster audience affinity.
We leverage unique brand qualities to realize business benefits by helping brands locate their core narratives, learn to tell authentic stories, and pinpoint the ways those stories should be told.
blustream is well versed in running both paid media and earned media campaigns. Our paid media campaign capabilities are broad and deep, leveraging many audience-aligned digital platforms to deliver, channel-optimized content. blustream's capabilities in developing earned/organic media are equally bespoke.
In addition, we embrace traditional web 3.0 and experiential touch-points to extend our digital campaigns across all media opportunities, leaving no audience segment unreachable. These structured media channels may also be augmented by well-aligned sponsorships, events, and other below the line opportunities.
blustream is emphatic about transparent methods of campaign performance evaluation. Our Peak digital reporting dashboard technology allows clients to see campaign performance in real time, both independently and through our account performance reviews.
Our technology allows us to access varied metrics across over 170 different sources, including Google Analytics, Google Ads, Google Search Console, Google Local, Microsoft Ads, Programmatic DSPs, Facebook, Instagram, Twitter, YouTube, LinkedIn, SEMrush, Salesforce, Hubspot, Salesflare, Mailchimp and many more.
Repeating the same strategies campaign after campaign will never allow brands to grow. blustream provides clients with post-campaign analysis and recommendations to iterate for future campaigns. This iterative process allows our clients to continually evolve and thrive.
Our dashboard technology simplifies this process by highlighting year-over-year performance changes for our campaigns in an informative infographic-style presentation, and interpreted by our seasoned team of professionals.
Our ecosystem places Data, Content and Technology at the heart of our services.
Your brand story is a complete picture of various elements from website copy to social media, to traditional ads. It's the way your brand presents itself to the world and the way the public perceives you. ... To resonate with your audience, your brand should play a supporting role that will help improve their life.
Consumer experience is a totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.
Business outcomes are key, high-value business objectives that the BluStream Ecosystem™ is designed to achieve. These outcomes are likely tied to a company's strategic objectives and heavily influenced by what customers experience and feel as they interact with the organization. ... A customer retention objective.
We make marketing and advertising work for your brand. Our Services are bespoke, and designed to make your brand Future Ready.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.