At blustream, research fuels the creative we develop on behalf of our clients and their projects. This research data anchors and drives our strategies, but not every campaign has a budget that allows focus groups, surveys, and in-depth interviews. That’s why a research team that uses several methodologies within their creative approaches is critical.
We align a client’s goals and budgets with the appropriate techniques to gather as much information as possible to guarantee success.
Founded on our deep research and past campaign performance insights, blustream develops robust strategies in collaboration with our clients. Our creative strategies are based around all the moving parts that play an integral role in developing a clear, realistic, measurable, obtainable and specific goal. The creative brief will provide strategic guidance and focus to achieve those established goals.
We specialize in creating compelling campaigns using brand storytelling and creative content marketing: content strategy, design, and copywriting, video and film production, motion graphics and animation. We connect brands to customers by telling engaging and compelling stories that foster audience affinity.
We leverage unique brand qualities to realize business benefits by helping brands locate their core narratives, learn to tell authentic stories, and pinpoint the ways those stories should be told.
blustream is well versed in running both paid media and earned media campaigns. Our paid media campaign capabilities are broad and deep, leveraging many audience-aligned digital platforms to deliver, channel-optimized content. blustream's capabilities in developing earned/organic media are equally bespoke.
In addition, we embrace traditional web 3.0 and experiential touch-points to extend our digital campaigns across all media opportunities, leaving no audience segment unreachable. These structured media channels may also be augmented by well-aligned sponsorships, events, and other below the line opportunities.
blustream is emphatic about transparent methods of campaign performance evaluation. Our Peak digital reporting dashboard technology allows clients to see campaign performance in real time, both independently and through our account performance reviews.
Our technology allows us to access varied metrics across over 170 different sources, including Google Analytics, Google Ads, Google Search Console, Google Local, Microsoft Ads, Programmatic DSPs, Facebook, Instagram, Twitter, YouTube, LinkedIn, SEMrush, Salesforce, Hubspot, Salesflare, Mailchimp and many more.
Repeating the same strategies campaign after campaign will never allow brands to grow. blustream provides clients with post-campaign analysis and recommendations to iterate for future campaigns. This iterative process allows our clients to continually evolve and thrive.
Our dashboard technology simplifies this process by highlighting year-over-year performance changes for our campaigns in an informative infographic-style presentation, and interpreted by our seasoned team of professionals.
