why your business should consider youtube advertising?
If you’re familiar with PPC advertising, you know that it’s an extremely cost-effective strategy. If you’re not familiar with PPC, it’s easy to understand why it’s lucrative — you only pay when someone clicks your ad. YouTube advertising follows a PPC model that works the same way — making it extremely cost-effective.
YouTube advertising is highly targeted - Granular targeting is crucial for a successful campaign, and YouTube ads allow you to get extremely detailed when it comes to targeting the exact audience that you want to reach.
With YouTube’s targeting options, you can target an ultra-specific group of users, or more general groups, based on what kinds of products you’re trying to sell.
YouTube advertising with video helps you connect with your audience - Keep in mind, there are a variety of YouTube ad formats to choose from, but when you do it right, you can successfully connect with your audience using each format.
YouTube advertising metrics are easy to measure - If you don’t measure the success of any marketing campaign, you’re wasting your time running it. Without knowing how a campaign performs, you won’t have insight into how you could improve.
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what exactly is youtube advertising ?
Every month, more than one billion people collectively watch six billion hours of YouTube videos, with more than half of these views coming from mobile devices. It has also become a video search platform taking place behind Google as the second-biggest search engine.
Video has seen a quick rise to the top of content marketing, generating a higher conversion rate than any other content format. In fact, 90 percent of customers say video helps them make buying decisions, while 64 percent say that seeing a video makes them more likely to purchase.
While people are confined to their homes searching for daily entertainment and distraction, it’s no surprise that platforms like YouTube have become even more in demand.
When people love video as much as we do, it’s worth considering video as part of your marketing strategy. And, of course, by a video we mean YouTube. If you haven’t yet made YouTube marketing part of your overall plan, read on for six reasons why you should consider YouTube marketing.
when you decide invest in youtube advertising, there are some common mistakes we help you avoid.
Targeting the wrong audience - Many marketers make the same mistake of failing to identify their target audience. This often leads to the poor performance of their YouTube channel and poor engagement.
Not having a clear strategy is a common mistake many marketers face. Beings caught up in creating videos, marketers typically tend to forget about creating a well-structured plan for promotion.
Tracking the wrong metrics - While it’s important that you know the goals and objectives of your YouTube promotion campaign from the very start, the type of metrics you’re tracking is important as well.
Valuing YouTube optimization over content quality. If the quality of content is poor, no amount of optimization can suddenly make it an instant viral sensation.
Often professions who are comfortable with SEO, write titles for YouTube algorithms rather than the user. Here’s a problem with this approach – if the title isn’t interesting enough, users are far less likely to click on it.
How To Measure social media strategy performance and Results
engagement rate this is where you begin: likes, comments, shares, retweets, and all the other ways social media users can interact with your content.
reach analysis reach is a metric calculated in a similar way by all social media platforms. Facebook defines it as the number of unique users who had any content from your Facebook Page or about your Page within their newsfeed.
subscriber growth Having a broad audience is not significant if it is not your target audience. Make sure that the ones you reach with your content are your potential customers. Or at least dedicated fans.
customer satisfaction t’s not that easy to measure satisfaction – in the end, it’s just as if you set out to measure love or anger. Nevertheless, there are certain indicators that can give you at least the feel of your followers’ satisfaction, whether it’s growing, static, or decreasing. If you’re taking great care of your customers, their sentiment should be positive.
Conversion A conversion literally is a user who completes your intent or desired actions, based on the targets you set in Google Analytics.
Return On Ad Spend Is the return on your campaign spends and can be calculated by dividing your publicity campaign profit by the costs of your publicity campaign.
top reasons why youtube advertising is such an important part of digital marketing.
YouTube is growing exponentially, with more than 5 billion videos consumed every single day! This is much more traffic than any other platform out there. Even if you don’t create many videos for your business, you can still easily reach an audience by advertising your content on other people’s videos.
You might have noticed that videos are appearing more often than other forms of content on Google’s search results. You can take advantage of this by writing high-quality content on your website and creating videos from this content on YouTube.
One big advantage of YouTube marketing is that you can build your email list through YouTube. There are a number of software available that allow you to embed your sign-up form directly into YouTube videos.
If a picture speaks a thousand words, a video makes up for a million words. Moreover, videos can evoke emotion more than any other form of content. They take your messages from static text to dynamic and engaging, and bring your business to life.
YouTube ads help to build trust and authority among people in a unique way. This entertaining and engaging form of content has the power to increase your conversion rate by 80 percent.
Another crucial advantage of YouTube marketing is the different types of videos you can create to showcase your brand online. The most common types of videos on YouTube are explainer videos, sales videos, social media videos, presentation videos, and video ads.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why social media marketing is important for sustainable business growth. Our social media marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.