Landing pages with social proof convert at an average rate of 12.50% — compared to 11.40% for pages without proof. 1.1% might not sound like a big uplift but 1% increments in conversion rates combine to make substantial differences.
Group opinion is a powerful persuader. Most people want to be convinced to buy a product. Emotionally they want an expensive exercise bike, but they just need you to justify the decision for them. If everyone else has bought one, that effectively gives them permission to do the same.
Invest in the User Experience (UX) to squeeze out every last conversion Conversion optimization can make a huge difference to the conversion rate on pages.
A/B testing has never been easier (imagine how they did it with direct mailing). We have instant feedback on performance and can leverage that to tweak our page until it’s a conversion machine.
our highly specialized, integrated digital tech team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
what are ar and vr ?
Through a smartphone or other gadget, augmented reality (AR), sometimes called mixed reality, enhances a user's physical environment with digital content overlaid right on top of it (i.e., it augments the user’s real-world surroundings).
There’s often confusion about AR and virtual reality (VR). Now that you know what AR is, how is it different from VR?
VR is all about immersing the user into an entirely new reality. It requires a headset to completely block out the real world, in order to simulate an alternative reality where you may experience the thrill of race car driving, skydiving, or zombie hunting. Of course, both are being used across numerous industries and are also making an impact when it comes to marketing.
All in all, website analytics help you in improving your website, as well as the online marketing associated with it.
Augmented and virtual reality technologies have the potential to revolutionize marketers' engagement efforts.
we will talk about the challenges in implementing Augmented & Virtual Reality
One of the weirdest things about Augmented Reality technology is that despite experiencing broad adoption and mass public acceptance - it is not doing all that well business-wise.
Standards are something of a universal language for a software application. It is one of the ways to secure its compatibility and contribution to the overall development of the technology. At the moment, this is the thing that is under construction for Augmented Reality.
Privacy & Security also pose significant challenges that the AR industry. Due to inconsistencies in augmented reality programming, oversight, and negligence, there is a legitimate chance of getting into trouble without meaning to do so.
The majority of AR-related content available at App Stores is mostly a showcase of simple tricks and not much else. Its goal is to present some brands as forward-looking and cunning. It is designed to be a one-off affair.
Another big problem with implementing AR solutions is the technological gap between AR devices. It is one thing to design an app for a fully-fledged AR gear, and it is a completely different thing to do it for a smartphone.
Key Components that go into developing great ar and vr experiences
Create Clear Goals what do you want people to remember about your brand and the experience you’ve provided? As with any marketing initiative, it’s crucial you set clear, measurable goals before you begin planning.
Know Your Environment it's important to take time to learn as much as you can about the event space — as well as your booth size and position — before you begin building your experience.
Know Your Audience Who is your audience, and what is their technology comfort-level? The goal is to design an experience that even the least tech-savvy member of your audience will still feel comfortable participating in.
Involve Your Audience It’s essential you make sure more than one person can interact with the experience at once. Remember: you’re not designing your activation for a single user — you’re designing for an entire audience.
Make Your Experience Sharable By developing a shareable component, you can amplify the impact of your activation and ensure your message reaches outside the venue’s walls.
top reasons why ar and vr are important to your business
Augmented reality brings products to life more effectively than a photo or even video, because people can discover them and interact with them. Unprecedented insights into products help win consumers in their path to purchase.
More sophisticated VR marketing allows consumers to explore products on a more personal level and get a hands-on experience of how they work, which promotes greater buyer awareness and accelerates the purchasing process.
Immersive experiences telling a story are excellent for specialized markets. People who experienced, even virtually, the adventure and fun associated with a product will be more eager to buy it.
Companies that leverage VR may also appear more modern and relevant compared to their competitors.
Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business.
successful inbound marketing strategy relies on content -- and lots of it. Landing pages are a great addition to any marketer's content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.
why we are the best people to do this for you ?
The Ul/UX design of your mobile app or website is a very critical aspect of your Website/Application. If your Website/App is to be successful, then it will entirely depend on your Website/Application User Interface and User Experience. You need to research what will make your app attractive and more engaging to your users. The only way to do this is by understanding the needs of your target market and their preferences.
if you’re looking to measure the effectiveness of your website, product, or application, there are various tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital assets.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.