They Have Catchy Headlines - A good listicle never gives away its information in the title. This is what pulls so many people in and forces them to read through the piece to find the answer that the title posed.
They Help Users Deal With Information Overload - There’s more information than ever floating around in the world. With thousands of fresh pieces being posted daily, there’s no way even the most voracious consumer could get to it all.
They Accommodate Our Spacial Processing - Listicles are easy to read quickly, which is important for the increasingly fast pace of the modern world. What makes them easy to read is that they take into account our preference for processing information spatially.
They Are More Pleasing to Read - Nothing will be able to replace a beautifully written piece of content. However, listicles can be just as beautiful in their own way.
our highly specialized, integrated content team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
what are celebrity endorsements ?
Celebrity endorsement, also known as celebrity branding or celebrity advertising is a marketing strategy that uses a celebrity’s fame and image to promote a brand or product. Other use cases include not-for-profit organizations that leverage a celebrity’s fame to raise awareness or funding around a cause. Or event marketers leveraging a celebrity’s fame and popularity to create buzz and prestige around their virtual or hybrid event
Your celebrity of choice doesn’t need to be a movie star, per se. Brands have produced excellent branding campaigns with music artists, sports personalities, social media influencers, or even fictitious characters like cartoons. The two basic requirements that will define your choice of celebrity are image (does the celebrity represent your values) and following (how large an audience will you reach via this celebrity). More on that in the next section.
common mistakes to Avoid when writing marketing listicles
when you decide to invest in listicle creation here are few mistakes we help you overcome.
Promising too many items in the title -It’s easy enough to say you’re going to list 17 things to do with your nipples, but you have to be able to follow through. If items 14 to 17 vary only in the colour of the pegs, you have failed.
Counting wrong - Don’t say there will be six reasons and then only list four. Readers hate reading and will probably rejoice if the list ends early, but for the sake of professionalism get your numbering right.
Padding the list with things that should be common sense - A shorter than expected list can be sad. Even so, do not be tempted to add unnecessary things to the list just to make it longer. A lot of people are writing ‘One thing’ articles now, and that’s fine.
Get rid of toxic stuff - Be they in the form of relatives or lead paint, you don’t need these in your life. There are numbers you can call, and you should.
best practices for listicle writing and list content
Format Should Be Determined By The Advertising Objective Listicles are curated lists based on experience, research, quantifiable metrics or editorial opinions. The type of list should match both the advertising objective and the audience need.
Type Of Content In Listicles Should Fit The Target Audience Regardless of the style of content, the language within listicles should be easy to understand and not occupy too much of the reader’s time, even when going deep.
Listicles Should Be Authoritative Many lists of “10 best” are subjective, but the subjectivity does not need to be transparent in a listicle. Effective listicles become the authority on their proclamations.
Listicles Should Be Visually Arresting Particularly when listicles are about available products, they should encourage audiences to click through to make purchases.
Listicles Should Consider Their Competition Many listicles provide comparable information. Offering creativity and originality, while still touching on the key points that drive traffic, is important for a listicle to encourage engagement.
why listicle writing solutions are important for your content marketing stratgey.
With the average human attention span down to about eight seconds, it’s harder to pay attention to one thing for very long. An article that allows readers to skim is far more appealing.
Listicle content structure, is quite simple. Typically there’s an introduction, a list of ideas, and a conclusion. This makes listicle production relatively easy compared to other types of posts.
Listicles are also popular because they feed into our brain’s drive to categorize information and give us a sense of satisfaction when we correctly predict patterns.
Marketers love listicles because they get clicks. According to a recent study, 36% of readers prefer titles with numbers over any other title type.
Content marketing’s purpose is to attract and retain readers. Listicles can help you achieve this goal and build an effective content marketing strategy.
Listicles can also be used as lead magnets to grow your email list, to share expert advice, or as a way to expand your brand’s social media presence.
New content marketing strategies crop up every day. The only constant is high-quality content. Smart digital marketers understand the importance of high-quality content that’s optimized for search engines and valuable to readers.
No matter the format, great content can help generate search traffic and leads. List posts can offer the best of both worlds: easy-to-write structure and quality content that turns browsers into readers.
why we are the best people to do this for you ?
We understand that you’re looking for partners, not vendors. That’s why we focus our energies on adding value to your content strategy. By treating every piece of work as a new challenge, we break it down to produce something that is innovative, strategically sound, and fun.
if you’re looking to measure the effectiveness of your digital creative effort, there are not too many tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital experiences for your customers.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.