why you should consider a shopify powered website?
Shopify holds a complete bundle for building an eCommerce website and will allow you to design different types of pages easily with a built-in online editor, sell in almost app places through linking local languages, and offer support and customization in the online stores.
Shopify sits in the driver’s seat for over 500,000 businesses in more than 175 countries. It is like a mom-and-pop store for eCommerce merchants who want success in their online store.
Shopify is the topmost eCommerce platform for setting up your merchandise business online. And we are definitely not giving any baseless opinions here. You will find out soon.
With Shopify, it is effortless to create your website and smoothly amalgamate the site with all the toolsets that you require, such as Google Ads and its ecosystem.
You can select from over 70+ professional templates to customize the look of your online store. These theme templates cover a wide range of industries and are created by some of the world’s most renowned designers.
our highly specialized, integrated digital tech team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
exactly what is shopify?
Shopify is a popular online e-commerce platform that small businesses can use to build online stores to sell products on websites or via social media. The company also sells point-of-sale, or POS, software that small businesses can use in their brick-and-mortar stores.
Shopify has several add-ons that can help you do more. Notable add-ons include Shopify Payments, which are used to accept credit cards; Shopify Shipping, which generates shipping labels and discounts on shipping; and Shopify Markets, which lets businesses sell internationally. Those add-ons can generate additional fees.
This platform is run online, meaning you don’t need to download any desktop software to use it.
when you decide to invest in a shopify back end for your digital shop , there are some common mistakes we help you avoid.
Thinking If you have an online store, traffic will follow Things work differently over the eCommerce stores. If you think that setting up an online store gets the job done, it's time you think again.
Selling without knowing your target customers is like shooting an arrow in the dark. You will undoubtedly sell your product/services, but you will fail to impact the long run.
Incomplete branding is one of the most common mistakes to avoid while creating a Shopify store. When you leave your branding in bits and pieces, you are at a higher chance of losing your potential clients.
Yet another Shopify store mistake that you can easily commit is to not optimize the product images in your store. When you don't optimize your images, they take a higher loading time, reducing traffic and engagement over your Shopify store.
One of the most-visited parts of the site, the About Us and Contact Us options top the list as one of the most viewed elements of a page. You can't miss it. Not filling/partial completion of your 'About Us' can be your biggest Shopify store mistake.
Using limited or no payment methods is an excellent turn-off for your visitors and results in decreased sales as many customers prefer making their payments online.
SEO (Search Engine Optimization) is one of the most crucial elements for your brand's digital promotion and marketing. While Shopify provides its users with default options for SEO, we suggest you remove the default options.
One of the most common mistakes to avoid while creating a Shopify store is not setting up Google Analytics, as and how the eCommerce platform suggests it.
How To Measure ecommerce performance and Results
Total Sales This metric refers to your clients’ Shopify stores' total sales or revenue over a specific date range. In addition to showing you the overall sales, it also provides several other insights
Net Sales Net sales represent total sales, less discounts, returned goods, and allowances for damaged goods. This metric communicates the actual revenue of your clients' online store, and whether it has grown or dipped.
Average Order Value (AOV) Tracking the average order value is essential to any Shopify report because it tells your clients exactly how much they can spend to profitably make an acquisition.
Online Conversion Rates Do Monitoring this metric is crucial to ensure your clients’ websites are properly designed to encourage visitors to make a purchase.
Returning Customer Rate Returning customer rate is a metric that represents the percentage of your customers who have bought from your store more than once. The higher the returning customer rate, the more repeat business you get from customers.
Refund Rate Your clients will want to know which products are not meeting customer expectations. They can either choose to remove these products from their catalogue or make pricing adjustments.
Sales by Channel The Sales by channel metric shows the number of sales for your clients’ various sales channels and whether it’s from an online store, buy button, or app. It will help your agency focus its marketing efforts on increasing sales in areas of need.
Top Products Sold This metric tells you which products are most popular by the number of products sold. While it doesn't necessarily mean that they generated the most revenue or had the most orders, it helps your clients know which products are most popular and avoid going out-stock.
reasons why shopify is the perfect ecommerce platform for your storefront.
Shopify is a cloud-based setup and hosted solution where you no need to worry about servers or databases. You can access your store from anywhere with admin login details & an internet connection without any setup. The most important thing is it supports you in handling payment gateway, which makes your work easy and seamless.
Shopify includes built-in marketing tools that lower the costs of a start-up. It allows you to add the page title, Meta titles, unique URLs, Meta description, make pages visible & invisible and redirect pages whenever necessary.
You will require some technical assistance while running an online store with an eCommerce shopping cart. Shopify ensures 24/7 technical support; hence, you can reach the customer care whenever any glitches arise.
Speed is the crucial factor for the success of an eCommerce site as it helps to stimulate your sales. The faster your web pages load, the more your site retains the users. Shopify also offers the best service in terms of security as well as integration among the payment providers.
In the case of entering information in multiple fields and forms, the manual data entry includes the possibility of errors and duplications. Moreover, issues appear when the errors are not properly tracked. Shopify comes with automated solutions to simplify the data entry process and remove data duplicity.
Shopify provides the advanced functionality to you with a plugin/application style platform that enables you to download, install as well as customize the site. Besides the features to enhance sales and social media promotion, it also offers inventory management, accounting, and business reporting.
why we are the best people to do this for you ?
The Ul/UX design of your mobile app or website is a very critical aspect of your Website/Application. If your Website/App is to be successful, then it will entirely depend on your Website/Application User Interface and User Experience. You need to research what will make your app attractive and more engaging to your users. The only way to do this is by understanding the needs of your target market and their preferences.
if you’re looking to measure the effectiveness of your website, product, or application, there are various tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital assets.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.