Dr Fixit is one of the most trusted and leading waterproofing brands in India. Dr Fixit has been leading the construction chemical industry in India with its range of waterproofing solutions and top-notch waterproofing products and services. Dr Fixit Waterproofing delivers best-in-class waterproofing solutions for building and repairing homes. Dr Fixit provides comprehensive system solutions for waterproofing a new home or repairing an existing one. Over the years it has empowered contractors with application skills & techniques to complete projects ranging from simple households to complex projects.
We had to communicate the following message to people either involved in construction of their new home or people who were repairing their homes “Best waterproofing services and products - Dr Fixit is a leading waterproofing expert assuring the right solutions for leak-free homes. Dr Fixit provides you with a clear 5-point waterproofing solution.” The landing page was interactive in nature gave information complete with video references. The brand fixit comes highly endorsed and none other than Amitabh Bachchan is the face of the brand The message needs to go out through the year and we were tasked with getting as many contactable and qualified leads for the brand.
Dr Fixit as a brand, operates in an extremely niche category, and while it perhaps is a market leader in its own right the type of audiences that we need to target are not easily accessible across digital platforms. In the event that we do manage to reach out to them getting them to interact with the landing page and share their contact details is completely different task in itself.
Based on the brief and given that the ask was challenging in its own right, our strategy was tailor made to ensure that we were identifying the right source of contactable first party data, measuring the effectiveness of the campaign and quality along with recency of data was integral to the result of the campaign.
Driving quality leads round the clock can be challenging, but we like challenges ! Our execution plan was three prong and involved three key stages - Planning , Implementation and Optimisation. The campaign was delivered via affiliate partners and a host of proprietary databases via the LeadDigital platform, we used Trackier to ensure that we were optimising outcomes.
