are you ensuring to avoid the foremost common native advertising mistakes?
when you decide to start investing in native advertising campaigns, there are some common mistakes we help you avoid.
messaging doesn’t accomplish a true story-telling narrative for the people engaging with your content
Click-Bait, A definite no-no and the quickest way to dissolve any brand loyalty.
The Bait & Switch - If a brand uses an attractive photo and enticing headline and then drops them off on an unrelated or annoying product page, the audience not only loses interest but loses faith in the brand.
Disregard for Contextual Relevance - Well executed native ads are relevant to the editorial context of the placement.
Lack of localisation - What works in one market won’t necessarily work elsewhere, and language alone is not an effective denominator of structuring creative.
Repurposing display ads - one of the common mistakes being not putting enough time and effort into ad creative, and instead relying on repurpose campaign display content
How To Measure native ad performance and Results
Viewable impressions Viewable impressions tell you how many times your native ad is seen by users. Don’t confuse it with the ‘impressions’ metric that counts how many times a campaign item is displayed.
Average Cost per Click HeThe average amount you pay per click is the average amount you spent on your website.
Click-Through Rates The accuracy of your advertising and the consistency of the keywords that you bid on can be measured with this figure
Shared Impressions This figure is a good illustration of just how much the search flow rate is accumulated on average by a particularly paid search (or keyword).
Conversion A conversion literally is a user who completes your intent or desired actions, based on the targets you set in Google Analytics.
Rate of Conversion Most marketers follow conversions, either in the form of leads or sales.
Return On Ad Spend Is the return on your native campaign spends and can be calculated by dividing your publicity campaign profit by the costs of your publicity campaign.
the top reasons why native advertising is such an important part of your digital marketing strategy
Most native advertising platforms have very small financial buy-ins to get started, allowing even the smallest businesses to experience native advertising.
Native ads provide excellent custom targeting, allowing you to create advertisements that prove to be more interesting to consumers when compared to traditional digital advertising.
Native ads perform exceptionally well because they don’t interrupt the use experience like other forms of advertising, which consumers appreciate.
In-feed native ads allow you to blend in and not stand out like a conspicuous banner ad. You experience more user engagement because they aren’t avoiding your ads like the plague
Remarketing allows your business to position targeted native ads in front of a defined audience that has previously visited your website as they browse elsewhere on the internet.
Unlike other advertising channels such as television or radio, which require large investments in production, it’s relatively inexpensive to start running native ads.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why display advertising is important for modern digital marketing and sustainable business growth. Our paid marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.