why your business should consider social media advertising
Whether you’re considering running ads on Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, or Snapchat, social media advertising allows you to reach out to and connect with new people who may benefit from your product or services.
Compared to traditional advertising, the cost is significantly lower and if you only have a small budget, you can still enter the auction and find success.
With more targeting options available to us as advertisers, the more audience testing we can do, and then utilize social platform built-in tools to understand audience breakdowns and how they relate to performance.
The beauty of social media advertising is that there is creative freedom and endless tactics and options to showcase your brand in the light you want.
whether you are looking for ways to drive engagement, increase website traffic, app use, or ecommerce sales, you can accomplish these and more through social media advertising.
our highly specialized, dedicated digital media team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
how does social media advertising work?
Social media advertising refers to the use of techniques and practices of online advertising that target social networking platforms. Social advertising has potential to give huge conversions and sales with lower cost. After advertising on social media you can see the result from first day.
According to Google, this ad type can complement your keyword-based search campaigns and boost your ad performance across the search giant's full range of advertising channels and inventory by incorporating graphics and video. Better yet, Google only needs your input on a few ad details before a Performance Max launch, reducing the time and stress required to continually adjust your ads for peak optimization.
are you ensuring to avoid the common social media advertising mistakes?
when you decide to start investing in social media advertising campaigns, there are some common mistakes we help you avoid.
Creating a social media advertising plan might seem like an obvious thing to do, yet many companies fail to do so.
Not everyone on social media will fit your brand. Not defining your target audience will lessen the ability of your social media marketing efforts to target people who are genuinely interested in your product.
Not focusing on engagements - It doesn’t matter how many updates you add to your social media channels; if no one comments or shares them, it is all a waste of time.
Not tracking analytics - Insights into what you have done in the past and the results you got out of it will help you plan for the future. Find a good analytics tool and assess your performance.
Treating all social media platforms the same - Each social media platform is unique. You must learn the language of each platform so that you can speak to the users in a language that they will understand.
How To Measure social media advertising campaign performance and Results
Viewable impressions Viewable impressions tell you how many times your native ad is seen by users. Don’t confuse it with the ‘impressions’ metric that counts how many times a campaign item is displayed.
Average Cost per Click HeThe average amount you pay per click is the average amount you spent on your website.
Click-Through Rates The accuracy of your advertising and the consistency of the keywords that you bid on can be measured with this figure
Shared Impressions This figure is a good illustration of just how much the search flow rate is accumulated on average by a particularly paid search (or keyword).
Conversion A conversion literally is a user who completes your intent or desired actions, based on the targets you set in Google Analytics.
Rate of Conversion Most marketers follow conversions, either in the form of leads or sales.
Return On Ad Spend Is the return on your campaign spends and can be calculated by dividing your publicity campaign profit by the costs of your publicity campaign.
top reasons why social media advertising is such an important part of your digital media strategy
One of the main reasons social media marketing is so effective is that brands can hyper-target ideal clients based on exact demographics.
Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads.
Social offers huge potential for customer engagement, a primary goal for many marketers and a positive influence on customers’ decisions to buy from a brand.
As more people embrace a social-first customer journey, businesses need to prepare forward-looking strategies that place their products and services front and center.
It’s not just executives who think investing in social is critical—62% of consumers believe brands need a strong social presence to succeed in the long run.
the social space may appear crowded and noisy, but when marketers are able to cut through that noise with analytics and social listening tools, they can discover a wealth of rich insights
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why display advertising is important for modern digital marketing and sustainable business growth. Our paid marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.