To achieve your growth targets, you need to target every prospect, get them on the lead page, drive conversions & repeat orders, and reduce churn. It becomes impossible to deliver on all these promises without marketing automation.
You constantly need to work hard to drive sales by improving top of the funnel, increasing conversions, improving customer retention, and driving repeat orders. Driving scale efficiently requires you to seriously look at marketing automation as an integral part of the marketing strategy.
A multichannel strategy needs to be backed by a marketing automation platform so that customer experience is not impacted and your marketing team’s productivity can be enhanced.
Multichannel marketing brings scalability in your marketing strategy, tactics, and operations. It enables you to be present across channels seamlessly. Additionally, it helps you build brand awareness, and drive conversions.
our highly specialized, technology team delivers on outcomes consistently.
if you are interested in a better kind of digital marketing we're here to help you scale.
What is multi-channel engagement?
Multichannel marketing automation combines technology and data to engage users better and increase marketing ROI. With the data layer as the foundation to assimilate user data and drive analytics, it is possible to execute multiple campaigns simultaneously.
Personalization and orchestration can be easily enabled by a marketing automation platform to give you the right tools to execute your strategy. Most importantly, users engage with the brand at a convenient time during the day over a channel that the user prefers.
This ultimately helps build stellar customer experience, a cornerstone to driving business growth.
common mistakes brands when implementing multi-channel engagement automation
when you decide to invest in multi-channel marketing automation, here are few challenges we help you overcome.
Focusing on the Channel Rather Than the Customer -It’s a very easy and common mistake to make. When companies first start out or older companies learn about new marketing channels, they are quick to jump on them.
Not Integrating Properly - Many brands and companies believe that multichannel marketing means it is a way for them to blast their promotions and offers across all channels. This tends to utilise the ultimately disastrous, “one-size-fits-all marketing strategy”.
Not Optimised for Mobile - Consumers are increasingly shifting their media time from desktop to mobile. Alluding to the previous point, consumers are also interconnected with their devices and switch between them to make purchases or engage with brands. This gives evidence of why integration is more important than ever.
Forgetting the Offline World - Despite the fact that we are living in a digital age, we cannot forget that we still interact in the offline world. A common mistake is to forego the latter and concentrate only on the digital. Even if your business is primarily digital, such as an e-commerce, you still have to consider delivery and customer service that comes with it.
Implementing multi-channel engagement automation for Your Organization
A unified customer profile will help you assimilate data from various touchpoints. It delivers a holistic understanding of the customer’s behavior. This will help in segmenting user campaigns on multiple parameters. These parameters range from campaign response to last user activity.
Consumers prefer to engage with brands that offer hyper-personalized services. Small changes such as addressing the email recipient with their first name instead of ‘Hi’ have proven to increase click rates.
Cross-channel helps marketers in segmenting the audience with respect to their preferred channel. This improves user experience as users are now engaged on the platform of their choice.
With cross-channel marketing automation tools, things become easier for marketers. They need not manually analyze and choose the best-performing content. The tools automatically send the top-performing content to the right customer.
Know the best time to engage the user and convert them with your message. This will help you to optimize the campaign better. Select a cross-channel tool that interacts with customers when they are most likely to engage, and convert.
why multi-channel engagement automation is important for your business
Today, consumers are more connected than ever before. According to Google, the lines between different devices such as mobile phones, tablets, and desktops have blurred. 90% of the consumers switch between devices and screens to complete a task.
Marketers use cross-channel marketing to deliver marketing campaigns without compromising user experience. This results in seamless interactions with users.
Cross-channel marketing can be beneficial if done right. All you’ll need is a targeted strategy to understand the intent and reach out to the customer. A robust cross-channel marketing automation tool will streamline the execution for you.
Cross-channel marketing offers a seamless experience for customers across digital platforms and devices. Let's say customer carts a t-shirt on the desktop website but abandons the cart. You can use push notifications or emails to remind him for completing the purchase.
with automation you cover most of your customer journey touchpoints automatically while ensuring a high level of personalization. This means that you optimize your team resources and increase their productivity.
why we are the best people to do this for you ?
In a global landscape marked by continuous technology reinvention and increased competition, we bring you the expertise to help you navigate the space where technology complexity and business criticality converge, making a future-ready digital strategy a reality – today.
we work with you to build a solution for today and a roadmap for tomorrow, taking a personal approach to understanding your current pain points and drawing on our experience to recommend the best path forward.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.