why your business should consider social media engagement services?
Social media aims at a large number of people that use social media regularly. With this, it gives you a chance to reach out to more people at the same time and increase your brand awareness among them.
When you are active on your social media handles, you are focused on producing quality content and giving your customers valuable services. Seeing such posts can build the trust of your visitors and turn them into potential customers.
Social media has a great impact in terms of SEO. There is a correlation between social media and search performance. This means that the more likes and comments you get on your social platforms the more likely Google will be to signal and represent a sizable traffic source to your channels.
Social media is not only important for gaining customers but also, it can help you to improve your services by learning from its feedback. You could improve your customer support by following up with complaints.
Social media engagement is all about interacting with other people, answering their concerns, and analyzing their feedback. When people feel that you respond to their queries, they are more inclined towards your brand and think that your services are not robotic.
our highly specialized, dedicated social media team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
what exactly is social media engagement ?
Social media engagement determines how the customers interact with your business’s social media accounts. In the past, where businesses used a one-way communication model to interact with their customers, social media has allowed them to interact in a two-street manner. Social media engagement is measured using likes, subscribers, mentions, comments, clicks, shares, retweets, and more.
Being on social media is a good way to see what people like and dislike about your services. It can help you improve your services and gain more customers.
when you decide invest in engaging with your social media audiences, there are some common mistakes we help you avoid.
Posts are the lifeblood of your social media accounts. It’s the reason why people follow you in the first place. Your posts matter. So does their quantity and quality.
Number two on our list of social media mistakes to avoid is not using hashtags or using too many hashtags.
You should be scheduling posts strategically. They should be released during the time when the people you are trying to reach are active. It may require you to experiment at first.
Yes, it can be tempting to repost your posts, especially if it’s a promo you want to hype. But be careful with this. A lot of people don’t appreciate seeing the same thing over and over again.
Although Cross-platform auto posts can make your life easier, it will not benefit your brand. Each platform is unique. How you optimize posts for them also differs.
A lot of people prefer to reach out to companies using social media so it’s always good to set clear office hours. As much as possible, reply to comments or DMs ASAP.
Another bad move for companies is constant product promotion. Yes, social media is about promoting your brand, but too much of something can be bad.
Whether you like it or not, there will be negative feedback. It’s part of doing business. If you get these types of comments, remember these three things: keep calm, respond appropriately, and show them that you care.
How To Measure social media strategy performance and Results
engagement rate this is where you begin: likes, comments, shares, retweets, and all the other ways social media users can interact with your content.
reach analysis reach is a metric calculated in a similar way by all social media platforms. Facebook defines it as the number of unique users who had any content from your Facebook Page or about your Page within their newsfeed.
follower growth Having a broad audience is not significant if it is not your target audience. Make sure that the ones you reach with your content are your potential customers. Or at least dedicated fans.
customer satisfaction t’s not that easy to measure satisfaction – in the end, it’s just as if you set out to measure love or anger. Nevertheless, there are certain indicators that can give you at least the feel of your followers’ satisfaction, whether it’s growing, static, or decreasing. If you’re taking great care of your customers, their sentiment should be positive.
Conversion A conversion literally is a user who completes your intent or desired actions, based on the targets you set in Google Analytics.
Return On Ad Spend Is the return on your campaign spends and can be calculated by dividing your publicity campaign profit by the costs of your publicity campaign.
top reasons why social media community engagement is so important for your business.
Communities are incubators of inspiration because they encourage members to share their own stories, which can create connections and inspire others to action.
They foster trust. If you can get your followers to function as a community, it will be a sign that your brand is trustworthy.
Social is an easy channel for customers to interact directly with your team. Have a plan in place so teams know how to respond, and when they need to escalate.
Managing enterprise social media campaigns is a multifaceted affair. It involves various teams across your organization. You need the right tools to standardize processes, protect your brand and save employees’ time.
Your social accounts are a critical part of your sales funnel—the process through which a new contact becomes a customer.
Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience.
As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences—their friends and followers. Going viral takes this concept one step further.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why social media marketing is important for sustainable business growth. Our social media marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.