why your business should consider a robust social media strategy
The first reason you need a social media strategy is because it will help you build a strong, organic presence online.
The second benefit to creating and implementing a social media strategy is that it will help you save time – and who wouldn’t want more time on their hands?
Having a social media strategy in place will ensure that your social media efforts are more fruitful, and are working to support your broader business goals.
Part of your strategy can include plugging in audience engagement elements (like polls or open-ended questions) into your updates so you can get a better handle on your audience’s pain points, and how you can provide value to solve them.
Engaged users are better advocates who tell their friends about your app through word-of-mouth marketing, which is much cheaper than trying to reach new users through social media and your own online ads.
our highly specialized, dedicated social media team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
what exactly is a robust social media strategy ?
A social media strategy is an outline of the content that your business will post, the responsibilities of your social media team, and the social media channels you will use to promote your business. A social media strategy includes social media goals that complement your business' overall digital marketing strategy.
The top three challenges that social media marketers face include reaching their audience, measuring ROI, and reaching business goals.
Crafting a social media strategy can help you tackle these challenges and more. Social media strategies also equip you to set goals and guardrails, track performance, and tweak your benchmarks over time. Without a starting point, you can't measure what's working and how to shift your activity to hit your goals.
when you decide to creating a social media strategy, there are some common mistakes we help you avoid.
The number one marketing mistake that you can commit is - Too Much Self Promotion! Now that every company is utilizing social media for their business, the issue of spamming and bragging has become more prominent than ever.
There is a significant amount of information hiding behind all your social media activities. And not measuring that information is a big and common marketing mistake that could keep you away from gaining success on social media.
It's hard for everyone to be good at everything at all times! You just cannot expect everything from a single person - sometimes you need to have specific people for specific tasks.
Simply shouting louder on these platforms is not necessarily going to help you grab attention and drive engagement on your posts (By shouting louder we mean - posting multiple times in the short period and using capital letters extensively).
One of the other social media mistakes that people often commit is that they keep sharing their information without listening to what their audience is saying - it is social suicide.
Big blocks of text with no graphics separating it makes your piece of content monotonous. Text alone isn't engaging enough!
How To Measure social media strategy performance and Results
engagement rate this is where you begin: likes, comments, shares, retweets, and all the other ways social media users can interact with your content.
reach analysis reach is a metric calculated in a similar way by all social media platforms. Facebook defines it as the number of unique users who had any content from your Facebook Page or about your Page within their newsfeed.
follower growth Having a broad audience is not significant if it is not your target audience. Make sure that the ones you reach with your content are your potential customers. Or at least dedicated fans.
customer satisfaction t’s not that easy to measure satisfaction – in the end, it’s just as if you set out to measure love or anger. Nevertheless, there are certain indicators that can give you at least the feel of your followers’ satisfaction, whether it’s growing, static, or decreasing. If you’re taking great care of your customers, their sentiment should be positive.
Conversion A conversion literally is a user who completes your intent or desired actions, based on the targets you set in Google Analytics.
Return On Ad Spend Is the return on your campaign spends and can be calculated by dividing your publicity campaign profit by the costs of your publicity campaign.
top reasons why having a social media strategy is such an important part of your media mix
Without a strategy, you’re shooting from the hip. There may be some kind of loose plan involved – you vaguely know in which direction you’re aiming – but there’s no precision, no overarching pattern. You wouldn’t conduct any other part of your marketing this way, so why do it with social media?
With a strategy in place, every part of your social media can be tailored towards your marketing and business goals. From your profile imagery and each individual post, to a month-long campaign, everything’s working together, and progressing towards the same objective.
If you’re handling your social media day-to-day, monitoring can tend to fall by the wayside. Without monitoring and measuring your activity and engagement, you don’t know what’s working - and if you don’t know what’s working, you could be pouring money into ineffective content, or the wrong platforms entirely.
Having a clear direction, and your goals mapped out in alignment, will make you more efficient. You’ll be focused on what you need to do, and will therefore spend less time thinking about what to post or scrabbling for content at the last minute.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why display advertising is important for modern digital marketing and sustainable business growth. Our social media marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.