Performance Max ads can increase your online leads and conversions by automatically optimizing your budget and bids across all of Google's ad platforms.
Performance Max unlocks new audience segments by using the search engine's real-time understanding of consumer's intent, preferences and other behavioral features across all their channels.
As a new addition to GA4's Insights page, Performance Max campaigns can help you better understand how Google's algorithm is handling your campaign.
GA4's Insights feature keeps you on your toes with search trends and demand forecasts to keep your ad campaign from going stale.
Google's Performance Max algorithm serve up even better ads to your existing customers while also finding new ones.
our highly specialized, dedicated digital media team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
exactly how does performance max work?
Similar to dynamic ads, Performance Max gives you the ability to launch multimedia ads across all of Google's platforms (YouTube, Display, Search, Discover, Gmail, and Maps) in a single campaign.
According to Google, this ad type can complement your keyword-based search campaigns and boost your ad performance across the search giant's full range of advertising channels and inventory by incorporating graphics and video. Better yet, Google only needs your input on a few ad details before a Performance Max launch, reducing the time and stress required to continually adjust your ads for peak optimization.
are you ensuring to avoid the common performance max mistakes?
when you decide to start investing in native advertising campaigns, there are some common mistakes we help you avoid.
not deploying marketing automation tools like enhanced conversions, offline conversion tracking, CRM integration
Not Setting URL Exclusions - Performance Max campaigns have URL expansion turned on. This means that unless you turn it off, the campaign has permission to send users to landing pages other than your final URL
Not including a video asset - Since the campaign covers so many different types of inventory, you’ll need to feed it lots of text, image and video assets
not setting up locations properly - When it comes to location targeting, you can choose whether you want to target based on “Presence or interest” (people in the location or interested in it) or “Presence” only.
Repurposing display ads - one of the common mistakes being not putting enough time and effort into ad creative, and instead relying on repurpose campaign display content
measuring performance max campaign results and effeciency
Viewable impressions Viewable impressions tell you how many times your native ad is seen by users. Don’t confuse it with the ‘impressions’ metric that counts how many times a campaign item is displayed.
Average Cost per Click HeThe average amount you pay per click is the average amount you spent on your website.
Click-Through Rates The accuracy of your advertising and the consistency of the keywords that you bid on can be measured with this figure
Shared Impressions This figure is a good illustration of just how much the search flow rate is accumulated on average by a particularly paid search (or keyword).
Conversion A conversion literally is a user who completes your intent or desired actions, based on the targets you set in Google Analytics.
Rate of Conversion Most marketers follow conversions, either in the form of leads or sales.
Return On Ad Spend Is the return on your campaign spends and can be calculated by dividing your publicity campaign profit by the costs of your publicity campaign.
top reasons why performance max is such an important part of your digital media strategy
performance max campaigns can increase your campaign goals at a rate that's far more efficient than a generic search campaign.
ai & ml algorithms ensure that your ads are seen by the right people, exactly when they're looking for products or services like yours.
it gives you the ability to see which audience segments and image combinations are having the most success in reaching users, allowing you to further dial in current and future campaigns.
by providing your own impactful creative assets and your knowledge of your audience, you can help Google's Performance Max algorithm serve up even better ads
Performance Max campaigns include new statistics, such as rising search trends, that can help you make more informed decisions about your campaigns.
Performance Max allows you to accelerate the speed at which you achieve results, as the entire strategy is based on reaching your marketing objectives.
Machine learning models for top-performing campaigns use an attribution model based on data from multiple channels. These enable Google Ads to more accurately predict which ads, audiences, and creatives will deliver the best results.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why display advertising is important for modern digital marketing and sustainable business growth. Our paid marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.