why you should consider a wordpress powered website?
Sometimes, looking at how many people use a platform is the best way to determine its reliability. WordPress controls 60% of the CMS market. Joomla is second on the list, with a percentage that’s 12 times smaller than WordPress.
Since WordPress is used by so many people all over the world, there are countless guides, tutorials, and resources that can be found online. You can take advantage of WordPress forums where you can communicate with others who use the planet’s most popular CMS.
WordPress makes SEO easy by having some built-in tools that tell you how SEO-friendly your content is. Although most of you will want to upgrade from the basic SEO tools and install a WordPress SEO plugin.
WordPress can as in-depth and complex or as simple as you want it to be. You have the option to just use the basic version of the platform to publish blog posts. Or on the other side of the spectrum, you can use it for your business website and add widgets and plugins to add functionality.
our highly specialized, integrated digital tech team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
exactly what is wordpress?
WordPress is a free, open-source website creation platform. On a more technical level, WordPress is a content management system (CMS) written in PHP that uses a MySQL database. In non-geek speak, WordPress is the easiest and most powerful blogging and website builder in existence today.
A WordPress website is any website that uses WordPress as its content management system (CMS). WordPress powers both the backend of the website (the interface where a user logs in to make changes or add new content) and the frontend (the visible part of the website that your visitors see on the web).
This platform is run online, meaning you don’t need to download any desktop software to use it.
when you decide to invest in a wordpress back end for your digital asset , there are some common mistakes we help you avoid.
Overpaying - If you’re just blogging right now, there’s no need to pay more than ten times that price for an ecommerce plan just because you’re thinking about potentially selling something down the road.
Not backing up - The last thing you want is to wake up one morning to learn that your site has been compromised and all of the data has been lost. Whether the server crashed or the site itself was hacked, you’re going to have major problems.
Not integrating Google Analytics - It’s impossible for your website to operate at peak performance unless you’re analyzing data.
Ignoring updates - It seems like people are afraid to install an update for the fear that it will cause their site to crash or something like that. But that’s just a misconception.
Choosing the wrong theme - It’s common for new website owners to struggle when it comes to designing their website.
Using posts instead of pages - When you’re creating content on your site, it’s important to know the difference between posts and pages.
Not monitoring speed and performance - If your website is taking too long to load, then it’s going to have a huge impact on your bounce rates.
Poor security - If you’re not taking steps to increase the security of your WordPress site, you’re vulnerable to hackers, brute force attacks, and malware.
How To Measure website performance and Results
Sessions The first thing you should measure is your website traffic. To do that, you can look at the number of sessions. A session represents a single visit to your site, and it can include many pageviews.
Top Referrals The next metric you should be measuring is Referrals. These are websites that link to your content and send traffic to your site, also known as referral traffic.
Top Countries Ever wonder which country your visitors are from? In MonsterInsights, you get to see which region drives the most traffic to your site by looking at the Top Countries metric.
Top Posts and Pages Do you know which landing pages and blog posts drive a lot of traffic, engagement, and conversions on your site? A simple way to find out is by measuring the top posts and pages metric.
Outbound Links The next metric you should measure is the outbound link clicks. These are links in your content that are from other websites. When a user clicks on an outbound or external link, they’re taken to another site.
Demographics Another important metric to measure is user demographics. It helps you better understand your audience. You could then offer products that they’d prefer or write content based on their interests.
Form Conversions Forms play an important role in running a successful business, whether you’re running a WooCommerce store, a blog, a membership website, or a company website.
reasons why wordpress is the perfect content management system for your webiste.
Starting a new WordPress site is so easy; anyone can do it. You can get everything set up with just a few clicks.
WordPress is open-source and free to use. So you can get away without paying anything if you want. But if you’re going to do more than just have a basic personal website, you’ll definitely want to upgrade to paid plan.
WordPress has a global reach. It supports more than 160 languages worldwide. So you’ll be able to create a website to reach your global audience as well.
In addition to plugins and widgets, you can also integrate things like email marketing software, payment gateways, Google Analytics, and countless other components that you might need to run a fully functional and operational website.
Third-party tools are made with WordPress in mind. Since the CMS platform is so popular, those other companies know that their current and prospective customers might be using it to manage their websites.
With the WordPress REST API, you’re not forced to write apps in PHP. You can use any programming language that has the ability to make HTTP requests.
why we are the best people to do this for you ?
The Ul/UX design of your mobile app or website is a very critical aspect of your Website/Application. If your Website/App is to be successful, then it will entirely depend on your Website/Application User Interface and User Experience. You need to research what will make your app attractive and more engaging to your users. The only way to do this is by understanding the needs of your target market and their preferences.
if you’re looking to measure the effectiveness of your website, product, or application, there are various tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital assets.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.