why your business should consider web 3.0 communities
Possibly for the first time in the history of mankind, a group of individuals with a shared interest have the collective power to transparently institutionalize and autonomously operate a mission irrespective of where they pay their tax or what they do for a living.
By extension, a responsibly designed DAO has the potential to weaken and in some situations, replace centrally controlled organizations or environments operated by closed intermediaries.
Web3 is establishing a decentralized, digital highway for people to connect on their own terms to form communities that fit their needs & beliefs.
Web3 has established a decentralized digital highway for people to meet and connect with communities that fit their needs. This new digital era enables our world to bring back localism as we see Web3 communities emerging.
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what exactly are web 3.0 communities?
By 2026, 25% of users will spend 1 hour/day in the metaverse, according to Gartner. This prediction is not surprising: digital transformation, the search for new collaborative experiences and the effervescence of communities of all types are accompanying these new trends related to web 3.0.
There are many examples of communities emerging with web 3. What is important to remember is that these "new generation" communities are federated around a need for common fulfillment. The feeling of belonging and involvement are increasingly strong, and all companies can benefit from this, thanks to community and web 3 marketing.
Web 3.0 in communities is an avenue that opens new doors for brands. Being data-driven, brands can get deep insights into customer preferences and deliver a customer-centric experience.
How web 2.0 is failing us and why web 3.0 is the answer
when you decide to invest in nft marketing for web 3.0, here are few web 2.0 challenges we help you overcome.
Monopoly, censorship and control. 90% of websites are hosted by just a handful of companies that support Facebook, Twitter, Airbnb, Uber, Reddit, and Netflix. If they choose to, they can block platforms and users from using their services.
Content ownership. Service providers own everything a content creator says and posts — including profile data, images, publications, and even revenue share. Take Medium as an example, where articles are published to drive subscribers' attention and bring profits to 'A Medium Corporation.'
Threat of hacking. Data (billions of records) created by different owners reside in centralised storage that criminals can hack into or commit fraud. Gartner's research states that $172 billion was spent managing cyber security and mitigating threats in 2022. This number will only keep growing as the number of data hacks increases.
Misinformation. The web 2.0 internet has led to an increase in misformation that has been manipulated worldwide by users and governments to influence web 2.0 users. This has polarised society and led to criminal and destructive opportunities for others to gain at the expense of others, whether financial, physical or mental harm. Think of stolen credit card details, manipulated elections, and even influencers and advertisers targeting groups to buy their products.
Web 3.0 Community Growth Strategies
Use Direct Messaging Direct messaging is an excellent marketing tactic to spread information about your project. And while it may be one of the older ways to communicate, email marketing is perhaps the most efficient, allowing you to tailor and target your message to a specific audience.
Execute Airdrops Airdrop marketing allows you to raise awareness and overall interest in your projects. It’s an excellent approach for crypto and NFT projects to reach new people in an organic and effective way.
Reach out to Crypto Influencers Crypto Influencer marketing in Web3 has proven to be one of the most effective methods to attract a highly-engaged audience of Crypto, NFT, DEX, Blockchain enthusiasts, traders, and investors.
Grow A Community Using Referrals The best way to grow a loyal and engaged community is to ask your fans and supporters to spread the word about your project.
Smart Contracts As The Basis For Fraud-Free Collaboration Smart contracts are programs located on the blockchain that run when predetermined conditions are met. They help end users receive a service without thinking about potential fraud.
3-D Interactive Web Technology Revolutionizing User Experience Offering users immersion via avatars in a 3-D virtual universe will help brands attract more consumers to its product and services.
top reasons why communities are so important for your entry into web 3.0
With Web 3, the power is in the hands of the users. And for companies, this is a source of golden opportunities! To conquer new members, improve product strategy, retain some active customers... The community is the ideal lever.µ
Due to the flourishing of social media platforms, web 3.0 business opportunities have become boundless. Sites like Facebook, YouTube and Instagram have reconstructed the way users interact and connect with each other. Anything and everything is associated.
During the digital era of web 3.0, brand commerce will be more than just websites and search engine optimization (SEO). The principal focus should be on clarity and user interaction. The guide to marketing success would exist in interactive advertising opportunities.
The decentralized structure of web 3.0 means that the process is cheaper and safer. You do not require expensive data centers and servers.
The arrival of cryptocurrency makes all transactions faster and highly efficient. In the traditional way, international transactions take days to be processed by the banks. In the case of bitcoins, complete transactions can be worked out in a short span of minutes. All in all, efficiency of time and money is what web 3.0 is all about.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why having and integrated media strategy is so important for sustainable business growth. Our data and technology methods help brands expand online by taking advantage of a wide range of marketing automation and data analytics solutions
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising marketing campaigns, you should team up with us
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.